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It’s another snark attack in Passive Progressive sequel
  • REEL BOSTON

It’s another snark attack in Passive Progressive sequel

By Reel 360 Jan 13, 2026
Progressive is bringing back its “Passive Progressive” platform with a second round of snarky, character-driven spots that turn envy into comedy. Created by AOR Arnold W...
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Norwegian Cruise Line revives iconic tag with new platform
  • REEL BOSTON

Norwegian Cruise Line revives iconic tag with new platform

By Reel 360 Jan 12, 2026
Norwegian Cruise Line is charting a new course for its brand by looking back to one of its most recognizable ideas. The nearly 60-year-old cruise operator is unveiling a ref...
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Dunkin’ starts 2026 Strong with Protein Milk x Megan Thee Stallion
  • REEL BOSTON

Dunkin’ starts 2026 Strong with Protein Milk x Megan Thee Stallion

By Reel 360 Jan 9, 2026
Dunkin’ is kicking off 2026 with a menu glow-up that leans hard into protein, pop culture, and value. The brand has officially added Protein Milk to its lineup, rolling it ou...
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Dunkin’ x Wicked: For Good brew up magical collab
  • REEL BOSTON

Dunkin’ x Wicked: For Good brew up magical collab

By Reel 360 Nov 9, 2025
Dunkin’ is serving up something wicked good this season. To celebrate the highly anticipated Universal Pictures film Wicked: For Good (in theaters November 21), the brand is ...
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De Beers redefines natural diamonds as symbols of expression
  • REEL BOSTON

De Beers redefines natural diamonds as symbols of expression

By Reel 360 Oct 9, 2025
De Beers Group is ushering in a new era for natural diamonds with “Desert diamonds,” a national campaign that bathes the brand’s iconography in the sunlit whites, champag...
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PNC gives “get-rich-quick” schemes a face
  • REEL BOSTON

PNC gives “get-rich-quick” schemes a face

By Reel 360 Oct 7, 2025
PNC Bank is back with another chapter of its “Brilliantly Boring Since 1865” brand platform, this time roasting hypey money fads right in users’ feeds. The new social cam...
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There’s a new Affleck in the Dunkin-verse—and it ain’t Ben
  • REEL BOSTON

There’s a new Affleck in the Dunkin-verse—and it ain’t Ben

By Colin Costello Sep 23, 2025
Move over, Batfleck. There’s a fresh Affleck grabbing screen time (and a coffee) at Dunkin’. Jen Affleck, the breakout from Hulu’s Secret Lives of Mormon Wives who went v...
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Progressive brings back “The Backup” campaign
  • REEL BOSTON

Progressive brings back “The Backup” campaign

By Reel 360 Aug 30, 2025
Progressive Insurance is doubling down on its NFL tie-in, rolling out season two of its “The Backup” campaign — proof that sometimes in football, and in life, you need a ...
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Dr. Rick returns to help homeowners resist ‘Parentamorphosis’
  • REEL BOSTON

Dr. Rick returns to help homeowners resist ‘Parentamorphosis’

By Reel 360 Aug 5, 2025
Progressive is back with its beloved Parenta-Life Coach, Dr. Rick, portrayed by actor Bill Glass,  in two new :30-second spots that continue his valiant (and often futile) ...
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Dunkin’ accused of flirting with eugenics
  • REEL BOSTON

Dunkin’ accused of flirting with eugenics

By Colin Costello Aug 1, 2025
Another week, another viral ad, and another round of TikTok accusations that a brand campaign is flirting with eugenics. This time, it’s Dunkin’. Actor Gavin Casalegno, sta...
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Progressive tackles homeownership gap with short film
  • REEL BOSTON

Progressive tackles homeownership gap with short film

By Reel 360 Jun 17, 2025
Progressive Insurance, long known for its lighthearted spokespeople like Flo and Dr. Rick, is stepping into serious territory with a new short film and purpose-driven platform ...
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Progressive brings back the “Monster To-Do List”
  • REEL BOSTON

Progressive brings back the “Monster To-Do List”

By Reel 360 May 27, 2025
This summer, Progressive is back with a larger-than-life reminder for small business owners: getting a commercial auto insurance quote doesn’t have to be another monstrous ta...
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James Marsden, Charles Melton, Tramell Tillman, seek Dunkin’ therapy
  • REEL BOSTON

James Marsden, Charles Melton, Tramell Tillman, seek Dunkin’ therapy

By Reel 360 May 8, 2025
Dunkin’ is bringing serious main character energy this May, turning everyday coffee runs into snackable cinematic moments—and dishing out bold new flavors, unbeatable value...
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Dr. Rick returns in hilariously cringe-worthy  Progressive spot
  • REEL BOSTON

Dr. Rick returns in hilariously cringe-worthy Progressive spot

By Reel 360 Mar 27, 2025
Dr. Rick, who has become a low-key cultural icon for Progressive, once again proves why he’s the first-time homeowner’s most relatable nightmare and unlikely hero. The camp...
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Culture Pop Soda’s new campaign asks: What If Soda Grew on Trees?
  • REEL BOSTON

Culture Pop Soda’s new campaign asks: What If Soda Grew on Trees?

By Reel 360 Mar 17, 2025
If soda really grew on trees, wouldn’t you want a taste? That’s the idea behind Culture Pop Soda’s new 2025 brand campaign, “If Soda Grew on Trees.” Known for its bol...
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Toast teams with The Bear’s  Matty Matheson for new campaign
  • REEL BOSTON

Toast teams with The Bear’s Matty Matheson for new campaign

By Reel 360 Jan 7, 2025
Innovative restaurant technology platform, Toast, has launched an exciting new campaign, “It’s the Little Things,” emphasizing the small details that make a big impact in...
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Dr. Rick helps first-time homebuyers avoid “Parentamorphosis in new Progressive work
  • REEL BOSTON

Dr. Rick helps first-time homebuyers avoid “Parentamorphosis in new Progressive work

By Reel 360 Jan 6, 2025
Progressive has released two fresh spots, created by longtime agency partner Arnold, showcasing the ongoing adventures of Dr. Rick (portrayed by Bill Glass), the Parenta-Life C...
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Dr. Rick is back to help young homeowners in new Progressive work
  • REEL BOSTON

Dr. Rick is back to help young homeowners in new Progressive work

By Reel 360 Jul 19, 2024
Progressive Insurance continues to entertain and educate young homeowners with their beloved "Parenta-life coach," Dr. Rick (played by Bill Glass), in two new 30-second spots t...
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Progressive campaign flies with new spokes… birds
  • REEL BOSTON

Progressive campaign flies with new spokes… birds

By Reel 360 Jan 29, 2024
Arnold Worldwide, the creative force behind iconic spokesperson Flo and the beloved Parenta-life coach, Dr. Rick, has introduced two new animated characters for the Progressive...
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ADP envisions a world with 25 hours in new campaign
  • REEL BOSTON

ADP envisions a world with 25 hours in new campaign

By Reel 360 Dec 7, 2023
ADP has joined forces with Arnold Worldwide for a creative collaboration aimed at reshaping perspectives on adapting to workplace changes. The brand campaign seeks to ...
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