During a typical week, we give only one brand and agency the Reel Ad of the Week title. But sometimes a campaign comes along that either provokes you to think or laugh your ass...
Apple is starting 2026 by reframing the New Year’s resolution narrative, positioning Apple Watch as a tool for consistency rather than hype. A new campaign from Apple’s in-...
If Christmas Day already felt overbooked, ESPN and A24 just found a way to make it louder, weirder, and oddly musical. In a shared holiday promo for ESPN’s NBA Christmas Day ...
Award-winning post-production house JAMM Visual has teamed up with director Dave Meyers and Havas London on Harman Kardon’s latest global campaign, delivering a visually rich...
For this year’s International Day of Persons with Disabilities on December 3, Apple has released a vibrant global short film that shines a spotlight on disabled college stude...
Glad just dropped the most unexpected and delightful collaboration of the holiday season. The nation’s leading trash bag brand teamed up with the one creature on Earth who t...
Operation Smile, the global nonprofit dedicated to expanding access to safe surgical care, today launched Badges of Hope, a worldwide creative campaign reframing surgical scars...
Uber Eats is back with another deliciously unhinged chapter of its “Football Is for Food” campaign, and once again, Bradley "Go Birds" Cooper is the conspiracy theorist Ame...
October came in hot, weird, and wonderfully unhinged, precisely the way the ad gods intended. If September was the warm-up, October said, “Hold my beer… preferably Garage B...
Electronic Arts (EA) and Mother Los Angeles have joined forces once again, this time for the launch of Battlefield REDSEC, the first-ever free-to-play entry in the iconic Battl...
Sometimes, the best ads don’t just sell, they hunt. Garage Beer has teamed up with 20th Century Studios and Jason Kelce for Thermal Buzz, a tongue-in-cheek short film celebra...
Who are we to argue - according to location-sharing maker, Life360, your dog is probably the best member of your family. Truth. More loyal than your cousin, less complicated ...
Every holiday season brings a wave of movie tie-ins, but few feel as thoughtfully engineered as Lexus’ reunion with Universal for Wicked: For Good. The anchor :30, “Magic i...
Nature Valley has a fresh, creative identity, and a furry fan club to match. In its first outing with The Martin Agency, the brand rolls out “We Make Nature Delicious,” a c...
Football is back and so is Uber Eats' ridiculously funny conspiracy campaign starring one of Philadelphia’s proudest fans, Bradley Cooper. The Oscar-winning actor fronts the ...
August 2025 delivered one of the most eclectic mixes of brand storytelling we’ve seen all year. From insurance companies leaning on NFL quarterbacks to Nike turning football ...
New Yorkers aren’t exactly trusting when a brand promises “more.” That’s the brilliant tension McCann New York plays with in “Nothing Up Our Sleeve,” a surreal, sle...
Lucid Group, Inc., maker of the world’s most advanced electric vehicles, today unveiled “Driven,” an adrenaline-fueled brand story headlined by Academy Award nominee Timo...
The NFL today debuted “You Better Believe It,” a high-energy 2025 Kickoff campaign that fuses live action with artificial intelligence to create an all-32-team fan celebrat...
Apple is spotlighting accessibility with a moving new campaign that proves no frame needs to be missed. No Frame Missed, created by TBWA\Media Arts Lab LATAM and directed by Re...