Uber Eats is back with another deliciously unhinged chapter of its “Football Is for Food” campaign, and once again, Bradley “Go Birds” Cooper is the conspiracy theorist America didn’t know it needed.
Created by Special US, the new multi-channel push doubles down on the long-running joke that football might have been created solely to sell food. And honestly… after watching these, you can’t help but wonder.
In the Sunday Night Football premiere, Cooper corners Cowboys legend Troy Aikman, grilling him about Dallas’ suspiciously food-centric roster. CeeDee Lamb, Brandin Cooks, T.J. Bass, it’s basically a pregame charcuterie board. Aikman plays it cool. Cooper? Absolutely not. Watch below:
Another spot finds Cooper begging Baker Mayfield to stop “baking” during his on-field celebrations because — according to Bradley — it’s only fueling the conspiracy. Poor Baker just wants to enjoy football. Bradley wants the truth.
David Horton, CCO and partner at Special US, sums it up: “It’s a conspiracy theory that just keeps on giving.”
Head of marketing for Uber Eats North America, Georgie Jeffreys, adds: “We’re cranking the conspiracy up even further.”
The campaign once again nails what Uber Eats does best: pairing massive NFL talent with offbeat comedy that makes the brand impossible to ignore on game day. And Cooper is fully locked in, dead serious, unblinking, and acting like he’s uncovering Watergate instead of wide receiver puns.
This wave is funnier, sharper, and delightfully absurd. And with Uber Eats reminding everyone it’s the fastest way to get your game-day grub, the real conspiracy might be how easy they make it to cave to cravings.
CREDITS:
BRAND: Uber Eats
BRAND: NFL
Head of Marketing: Georgie Jeffreys
AGENCY: Special Group USA
Chief Creative Officer: David Horton
Colin Costello is the West Coast Editor of Reel 360 News. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
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