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Ruffwear’s new national campaign is for the dogs
  • REEL MILWAUKEE

Ruffwear’s new national campaign is for the dogs

By Reel 360 Jul 18, 2024
Beginning this week, Ruffwear Performance Gear for Dogs is launching a new national brand campaign, marking the first major initiative from Milwaukee-based Hanson Dodge since b...
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Take Me Fishing, Rentrayage empowers “Fishionistas”
  • Reel Ad of the Week

Take Me Fishing, Rentrayage empowers “Fishionistas”

By Reel 360 Jul 17, 2024
Clothing is often seen as a means of expressing individuality and boosting confidence, but for many, choosing what to wear can be a source of stress. Recognizing this, Take Me ...
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FILA introduces ‘Bellissimo’ campaign from Sid Lee
  • REEL LA

FILA introduces ‘Bellissimo’ campaign from Sid Lee

By Reel 360 Jul 12, 2024
Globally recognized sports brand FILA is excited to unveil its new brand campaign, titled “Bellissimo.” Developed in collaboration with the creative agency Sid Lee, thi...
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Lowe’s, Lionel Messi celebrate assists in new work from Dentsu
  • REEL NEW YORK

Lowe’s, Lionel Messi celebrate assists in new work from Dentsu

By Reel 360 Jul 10, 2024
Dentsu Creative has unveiled its inaugural campaign for Lowe’s, starring Lionel Messi, during the CONMEBOL Copa América 2024 USA tournament. The creative follows Lowe’...
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New Vodka  company launches after failing to sign celebrity
  • Reel Ad of the Week

New Vodka company launches after failing to sign celebrity

By Reel 360 Jul 10, 2024
The founders of Not Celebrity Vodka have announced the launch of their new vodka brand following an exhaustive but ultimately unsuccessful search for a celebrity endorsement. ...
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AICP honors Robert L. Sacks with the Jay B. Eisenstat Award
  • AICP

AICP honors Robert L. Sacks with the Jay B. Eisenstat Award

By Reel 360 Jul 7, 2024
Robert L. Sacks, Esq., Partner at Ellenoff Grossman & Schole, LLP and long-serving general counsel of the Association of Independent Commercial Producers (AICP), has been a...
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Betty debuts a “Delightfully Raw” consumer campaign
  • REEL MINNEAPOLIS

Betty debuts a “Delightfully Raw” consumer campaign

By Reel 360 Jul 6, 2024
Raw Sugar Living has launched its inaugural consumer-facing campaign, "Delightfully Raw," marking the debut work from their new partnership with Betty, formed in March 2024. Th...
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Doner CEO and son launch 2024 Cranbrook Tennis Classic
  • REEL DETROIT

Doner CEO and son launch 2024 Cranbrook Tennis Classic

By Reel 360 Jul 6, 2024
In a fun and out-of-the-box initiative, Doner CEO David DeMuth and his son Alex, Associate Strategy Director at Doner, have partnered to launch the latest iteration of the Cran...
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Lindsay Lohan takes a stand for self-care in new Pure Leaf spot
  • REEL LA

Lindsay Lohan takes a stand for self-care in new Pure Leaf spot

By Reel 360 Jul 6, 2024
In the whirlwind of productivity that buzzes throughout Fully Loaded headquarters—where furious typing, multitasking snackers, and even a video call ongoing in the bathroom a...
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Black-owned agency surprises 50 teachers with $150K self-care grant
  • REEL NEW YORK

Black-owned agency surprises 50 teachers with $150K self-care grant

By Reel 360 Jul 5, 2024
Last month, a heartwarming surprise unfolded at Teachers College Community School (TCCS) in Harlem. Black-owned advertising agency, Elite Media, gifted 50 teachers and staff me...
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Ancestry celebrates family in new campaign
  • REEL SAN FRANCISCO

Ancestry celebrates family in new campaign

By Reel 360 Jul 3, 2024
Ancestry has teamed up once again with creative production agency Avocados and Coconuts to unveil their latest advertising endeavor, the "It’s a Family Thing" campaign. This ...
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Topgolf’s  campaign brings laughs with puppet announcers
  • Reel Ad of the Week

Topgolf’s campaign brings laughs with puppet announcers

By Colin Costello Jul 3, 2024
This week, Topgolf takes the spotlight with its latest "Come Play" campaign, a hilarious and creative effort developed by Anomaly in partnership with RSA Films and Jim Henson's...
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Hard Rock Ibiza celebrates 10th anniversary with NDA campaign
  • International

Hard Rock Ibiza celebrates 10th anniversary with NDA campaign

By Reel 360 Jul 3, 2024
Hard Rock Ibiza is marking its 10th anniversary with a groundbreaking campaign that promises guests an exclusive and confidential experience like never before. Spearheaded by g...
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Hyundai celebrates community and culture in new campaign
  • REEL LA

Hyundai celebrates community and culture in new campaign

By Reel 360 Jul 3, 2024
Hyundai Motor America has teamed with its African American marketing agency Culture Brands, unveils its latest multicultural campaign, "Everyone's Outside," alongside the debut...
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Hanson Dodge, MIAD interns work on Harley Davidson Museum
  • REEL MILWAUKEE

Hanson Dodge, MIAD interns work on Harley Davidson Museum

By Reel 360 Jul 2, 2024
For the fourth consecutive year, Hanson Dodge (HD) has partnered with the Milwaukee Institute of Art & Design (MIAD) to host high school students in a dynamic summer intern...
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Anomaly crafts brand new anthem for HOKA
  • REEL LA

Anomaly crafts brand new anthem for HOKA

By Reel 360 Jul 1, 2024
HOKA, one of the fastest-growing performance footwear and apparel brands in history, has unveiled a new brand anthem developed in partnership with its creative AOR, Anomaly. ...
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adam&eveDDB revives Rosie the Riveter for BlueForge Alliance
  • REEL NEW YORK

adam&eveDDB revives Rosie the Riveter for BlueForge Alliance

By Reel 360 Jul 1, 2024
adam&eveDDB New York, has launched their first campaign for BlueForge Alliance. Titled "Built To Last" this initiative aims to raise awareness about the vast and rewarding...
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DiGiorno releases wildly inappropriate spot for Deadpool & Wolverine
  • REEL NEW YORK

DiGiorno releases wildly inappropriate spot for Deadpool & Wolverine

By Reel 360 Jul 1, 2024
DiGiorno is unveiling new, limited-edition pizzas that are inspired by Marvel Studios’ Deadpool & Wolverine and will take over the frozen aisle at retailers nationwide st...
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Dad’s got GXokes in new Lexus spot from Team One
  • REEL DALLAS

Dad’s got GXokes in new Lexus spot from Team One

By Colin Costello Jun 18, 2024
We all know Dad jokes. Me being a dad, I have told my share. And our audience usually responds with an eyeroll and, "Daaaaaaad." Now Lexus is leaning into that "cringey" sense ...
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ROOF animates A Beautiful Sight for Vabysmo
  • REEL NEW YORK

ROOF animates A Beautiful Sight for Vabysmo

By Reel 360 Jun 14, 2024
In honor of Mother’s Day, Genentech and Grey Health have released a heartwarming point-of-view (POV) film titled A Beautiful Sight for Vabysmo, emphasizing the importance of...
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