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Hartz takes shame out of dog diapers in new campaign
  • REEL SAN FRANCISCO

Hartz takes shame out of dog diapers in new campaign

By Reel 360 Jan 8, 2026
Dog diapers may not be a glamorous topic, but for millions of pet owners, they can be the difference between keeping a beloved dog at home or surrendering them to a shelter. ...
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This Perfect Bar spot from MullenLowe hits the perfect note
  • Reel Ad of the Week

This Perfect Bar spot from MullenLowe hits the perfect note

By Colin Costello Jan 8, 2026
During a typical week, we give only one brand and agency the Reel Ad of the Week title. But sometimes a campaign comes along that either provokes you to think or laugh your ass...
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Rome gets built in a day thanks to Miro AI
  • REEL LA

Rome gets built in a day thanks to Miro AI

By Reel 360 Jan 8, 2026
If ancient Rome had access to generative AI, apparently, the Colosseum would have gone up by lunch. That’s the playful premise behind “Get Great Done,” a new brand spot f...
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Experian reimagines fairytales to bring optimism
  • International

Experian reimagines fairytales to bring optimism

By Reel 360 Jan 7, 2026
Experian has unveiled a new brand platform, Better Your Story, aimed at bringing optimism and clarity to a category more often defined by anxiety and confusion. Created in part...
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Chime and Jason Momoa return with “New Day”
  • REEL NEW YORK

Chime and Jason Momoa return with “New Day”

By Reel 360 Jan 7, 2026
Chime has dropped New Day, the latest chapter in its holiday campaign starring Jason Momoa, continuing the partnership first introduced in October. The new spot doubles down on...
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Apple Watch takes aim at Quitter’s Day with call to “Quit Quitting”
  • Reel Ad of the Week

Apple Watch takes aim at Quitter’s Day with call to “Quit Quitting”

By Colin Costello Jan 7, 2026
Apple is starting 2026 by reframing the New Year’s resolution narrative, positioning Apple Watch as a tool for consistency rather than hype. A new campaign from Apple’s in-...
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Lexus RZ makes electricity feel luxurious again
  • REEL LA

Lexus RZ makes electricity feel luxurious again

By Reel 360 Jan 6, 2026
At a moment when electric vehicle advertising often leans hard into specs, speed, and sterile futurism, Lexus takes a sharply different approach. The brand’s latest chapter o...
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H&R Block celebrates every type of business success
  • REEL NEW YORK

H&R Block celebrates every type of business success

By Reel 360 Jan 5, 2026
H&R Block is leaning into a broader, more inclusive definition of success with the launch of For Life Outside the Box, a new unifying brand platform developed in collaborat...
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Equinox challenges what’s real in age of AI in OOH campaign
  • REEL LA

Equinox challenges what’s real in age of AI in OOH campaign

By Reel 360 Jan 5, 2026
Drivers cruising down Sunset Boulevard may find themselves momentarily disoriented next week, and that’s exactly the point. Equinox has rolled out a striking new billboard ca...
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Kia celebrates 2027 Telluride with NYE Times Square takeover
  • REEL LA

Kia celebrates 2027 Telluride with NYE Times Square takeover

By Reel 360 Jan 3, 2026
Kia America rang in the New Year with a high-profile Times Square takeover celebrating the all-new 2027 Telluride, the next generation of the brand’s flagship SUV. Team Membe...
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Health-Ade rings in 2026 by extending ‘Thrill Your Gut’ platform
  • REEL LA

Health-Ade rings in 2026 by extending ‘Thrill Your Gut’ platform

By Reel 360 Jan 3, 2026
As the annual “New Year, New You” reset kicks into high gear, Health-Ade is taking a more grounded approach to wellness. One rooted in everyday habits rather than all-or-no...
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GOBOWLING embraces the joy of not being good
  • REEL DALLAS

GOBOWLING embraces the joy of not being good

By Reel 360 Dec 30, 2025
In a marketing landscape obsessed with optimization, offers, and calls to action, a new campaign from Dallas indie agency Poke The Bear and GOBOWLING takes a refreshingly diffe...
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Daily Harvest takes on wellness hype with new campaign
  • REEL NEW YORK

Daily Harvest takes on wellness hype with new campaign

By Reel 360 Dec 29, 2025
Daily Harvest is pushing back on the wellness industry’s obsession with buzzwords, pseudoscience, and viral misinformation. The plant-based food company has launched a new, f...
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Toyota turns “Thong Song” into full-blown ToyotaTHON anthem
  • REEL LA

Toyota turns “Thong Song” into full-blown ToyotaTHON anthem

By Reel 360 Dec 26, 2025
Toyota is leaning all the way into pop culture this holiday season, partnering with Saatchi & Saatchi and multi-platinum artist Sisqó to rework the early-2000s classic Tho...
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Diablo unleashes hell on Los Angeles for Game Awards
  • REEL LA

Diablo unleashes hell on Los Angeles for Game Awards

By Colin Costello Dec 24, 2025
On December 11, the night of gaming’s biggest stage, Blizzard Entertainment's Diablo IV decided subtlety was overrated. Instead, Los Angeles woke up to a procession of hearse...
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Marty Supreme and ESPN turn Ping Pong into Holiday Music
  • Reel Ad of the Week

Marty Supreme and ESPN turn Ping Pong into Holiday Music

By Colin Costello Dec 23, 2025
If Christmas Day already felt overbooked, ESPN and A24 just found a way to make it louder, weirder, and oddly musical. In a shared holiday promo for ESPN’s NBA Christmas Day ...
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Farmer’s Dog celebrates “More Good Years” in new ad
  • REEL NEW YORK

Farmer’s Dog celebrates “More Good Years” in new ad

By Reel 360 Dec 23, 2025
The Farmer’s Dog is bringing its mission to transform pet care into focus with a new national ad titled More Good Years, debuting today, Monday, December 22. The spot cele...
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AFI x TIME name Direct Relief 2025 Dreamer of the Year
  • REEL NEW YORK

AFI x TIME name Direct Relief 2025 Dreamer of the Year

By Reel 360 Dec 22, 2025
For the fourth consecutive year, in partnership with TIME’s Person of the Year, American Family Insurance has announced its Dreamer of the Year Award. This year’s honoree i...
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JAMM x Dave Meyers fly with Harman Kardon
  • Reel Ad of the Week

JAMM x Dave Meyers fly with Harman Kardon

By Colin Costello Dec 16, 2025
Award-winning post-production house JAMM Visual has teamed up with director Dave Meyers and Havas London on Harman Kardon’s latest global campaign, delivering a visually rich...
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Avocados x Coconuts brings family legacy to life in Storyworth ad
  • REEL SAN FRANCISCO

Avocados x Coconuts brings family legacy to life in Storyworth ad

By Reel 360 Dec 12, 2025
Creative production agency Avocados and Coconuts has co-conceived and produced a new brand campaign for Storyworth, the original and most trusted platform for preserving family...
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