Patrick Mahomes has found another way around the NFL’s ban on active players endorsing alcoholic beverages. In “Mahomeses,” a new Coors Light campaign from Mischief @ No Fixed Address, the three-time Super Bowl champion swaps places with Modern Family star Eric Stonestreet.
Stonestreet steps in as Mahomes, complete with sunglasses, swagger, and quarterback attitude, while the real Mahomes takes a seat behind the camera in the director’s chair. Stonestreet’s impression of Mahomes gives the campaign a natural comedic engine, while Mahomes’ move behind the camera keeps him central to the spot without crossing the line.
The spot was directed by Pete Marquis and produced through Good Behavior, marking Marquis’ fifth collaboration with Mahomes for Coors Light and Mischief. Watch below:
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Their run began with “The Flashlight” in 2022, which promoted a Coors-branded flashlight. That was followed by “The Bear” in 2023, introducing the Coors Light Bear; “The Time Capsule” in 2024, featuring a commercial buried until Mahomes retires; and “The Patrick Plunge” in 2025, centered on a cold plunge shaped like Mahomes’ head.
Each campaign has leaned into the same playful workaround: Mahomes may not be able to directly endorse the beer, but he can apparently endorse just about everything surrounding it.
The campaign is also being supported by a limited-edition poster release, including versions signed by Stonestreet and Mahomes. Proceeds will benefit Mahomes’ 15 and the Mahomies Foundation.
CREDITS:
BRAND: Molson Coors x Coors Light
- Sofia Colucci, CMO
- Matt Carpenter, VP Marketing
- Meghan Means, Marketing Director, Coors Light
- Stephanie Donelson, Marketing Manager, Coors Light
- Callie Craig, Consumer Communications Manager
- Jacquelyn Caldwell , Associate Marketing Manager, Coors Light
- Adam Dettman, Head of Partnerships, North America
- Eric Carlson, VP Legal
- Maggie Miller, Legal Analyst
AGENCY: Mischief @ No Fixed Address
- Greg Hahn, Co-Founder and CCO
- Bianca Guimaraes, Partner & Executive Creative Director
- Kevin Mulroy, Partner & Executive Creative Director
- Carl Peterson, Creative Director, Copywriter
- Eleanor Rask, Creative Director, Art Director
- Oliver McAteer, Partner & Head of Development
- Jeff McCrory, Partner, Chief Strategy Officer
- Jimmy George, Strategy Director
- Will Dempster, EVP & Head of Production
- Coleman Sweeney, Executive Producer
- Lauren Tolbert, Senior Producer
- Kerry McKibbin, President and Partner
- Alison Whisenant, Managing Director
- Sean Kittredge, Account Director
- Tori Berels, Account Supervisor
- Genesis Vega-Arboleda, Senior Account Executive
PRODUCTION COMPANY: Good Behavior
- Victoria Guenier – EP
- Pete Marquis – Director
- Don Burgess – DP
- Dan Laurine – Art Director
- Adam Lawson, Bo Clancey – Producer
- Tiana Aiello, Eliza Bohannon – Wardrobe Stylists
- Sarah Thompson – HMU
POST: Mackcut
- Editor: Erik Laroi
- Assistant Editor: Eli Canter
- Executive Producer: Gina Pagano
- Senior Post/Finishing Producer: Kalisha Allen
- Offline Producer: Kayla Robinson
- Color: Steve Picano
- Mix: Marc Healy
- Conform: Gigi Ng, Joe Miller
- Animation: Nick Quiles
Colin Costello is the West Coast Editor of Reel 360 News. Contact him at colin@reel360.com or follow him on LinkedIn.
