AT&T is releasing its first ad celebrating nationwide 5G, starring its beloved spokes-character Lily! Since Lily’s return to AT&T in May, she is back for the third installment of the latest series of ads featuring Milana Vayntrub as an AT&T employee.
This time, Lily is shown back in an AT&T store and making a big deal about the launch of nationwide 5G on AT&T. For customers, that big deal includes a free Samsung Galaxy Note 20 5G with eligible trade-ins.
The campaign was created in partnership with AT&T, BBDO Los Angeles and Critical Mass. Watch below:
ALSO READ: Chipotle offers the new Tony Hawk Burrito
Consumers will also see Lily come alive on AT&T social channels in the coming weeks to further “uncomplicate” 5G for consumers in her approachable and relatable way.
CREDITS:
CLIENT: AT&T
- SVP, Advertising and Marketing Communication: Valarie Vargas
- VP, Advertising and Social Media: Marc Burns
- Director, Advertising: Dave Brown
- Lead Manager, Advertising: Tara Poosti
- Director, Diversity Advertising: Mariel Llenza
- AVP, Digital Strategy and Performance: Melissa Smith
- Director, Online Marketing: Jillian Ramirez
- Lead Digital Marketing Manager: Carter Crenshaw
- Director, Communications Planning: Frank Viola
- Lead Manager Marketing Communications: Kristen Fox
- Senior Manager, Communications Planning: Julio Pineda
- Director, Consumer Media: Scott Klatskin
- Senior Manager, Media: Esther Rim
AGENCIES: BBDO, Critical Mass, Dieste, Hearts & Science
BBDO
- Chief Creative Officer, Worldwide: David Lubars
- Chief Creative Officer, Omnicom for AT&T: Matt MacDonald
- Executive Creative Director: David Povill
- Executive Creative Director: David Cuccinello
- Creative Director: Eli Terry
- Copywriter: Maddi Wagner
- Art Director: Chidalu Motanya
- Group Executive Producer: Julie Collins
- Executive Producer: Andrew Tucci
- Assistant Producer: Briana Hemphill
- Managing Director: Rachel Nairn
- Account Lead AT&T: Stacia Parseghain
- Senior Director: Laura Perrizo
- Account Director: Guilherme Pimentel
- Account Supervisor: Gabriella Bertoglio
- Head of Strategy: Tim Millar
- Communications Planning Director: Mac Russell
- Communications Planning Director: Elika Sadeghi
- Brand Planning Director: Reza Rostampisheh
- Brand Planner: Madeleine Reeves
- Director of Project Management: Colin Vidika
- Project Manager: Kelli Szymczak
CRITICAL MASS:
- VP, Executive Creative Director: Frank Dattalo
- Creative Director: Cori Donohoe
- Associate Creative Director: Heather Rosen
- Art Director: Robert DeLeon
- Copywriter: Kristin Wellmer
- Designer: Dean Alari
- Senior Producer: Sydney Woodman
- Producer: Riz Soriano
- EVP, Client Partner: Lisa Zandy
- VP, Client Partner: Heather Livengood
- Account Director: Austin Tatum
- Senior Account Manager: Jack Rosenberg
- Account Coordinator: Crystal Ling
- VP, Group Strategy Director: Jared Folkmann
- Strategist: Kelsey Chudiak
- Program Director: Laurie Ma
- Senior Project Manager: Amy Damus
- Project Manager: Melissa Cavaliere
DIESTE:
- Chief Creative Officer: Ciro Sarmiento
- Group Creative Director: Abe Garcia
- Creative Director: Benjamin Jara
- Senior Copywriter: Ameth Barrera
- Senior Art Director: Sergio Rojas
- Art Director: Alejandro Perez
- Copywriter: David Chavez
- Director of Agency Operations: Laura Hinguanzo-Andrade
- Executive Producer: John Costello
- Managing Director: Lonnie Limon
- Group Account Director: Beatrice Sagaria-Rossi
- Account Director: Adriana Calderon
- Account Supervisor: Jonathan Lopez
- Executive Director of Planning: Maria Urbina
- Senior Planning Director: Ludwig Ortiz
- Account Planner: Gabi Reynolds
- Project Manager: Natalia Barrios
HEARTS & SCIENCE:
- President Hearts & BBDO: Ralph Pardo
- Managing Executive Director: Mike Venables
- Executive Director, AT&T Consumer Media: Shanae Johnson
- Executive Director, Digital Strategy: Theresa Fromm
- Senior Director, Strategy: Brian Diamond
- Senior Director, Strategy: Christiana Messina
- Senior Director, Video Investment: Larry Hunt
- Senior Director, Sports Strategy: Geoff Spies
- Director, Sports Investment: Robert Rizzo
PRODUCTION COMPANY: Hungry Man
- Director: Milana Vayntrub
- DP: Shawn Kim
- Executive Producer(s): Rick Jarjoura
- Head of Production:
- Line Producer(s): Josh Goldstein
EDIT: Cut & Run Edit
- Editor(s): Frank Effron
- Asst Editor(s):
- Executive Producer: Amburr Farls
- Head of Production:
- Producer: Brady Fiero
EDIT: Pixel Power Post
Editors: Pablo Piriz and Marcus Gonzalez
TELECINE: Framestore
Telecine Artist: Beau Leon
CONFORM/FINSISH: Jogger
- Head of Production/Executive Producer: Diana Cheng
- Lead Flame Artist: Andy Brown
MIX: Lime
- Executive Producer: Susie Boyajan
- Mixer: Zac Fisher
GRAPHICS: LVLY
Executive Producer: Bryce Edwards
MUSIC: SOUTH
Chief Creative Director: Dan Pritikin
SOURCE: BBDO
