Barkley, Romo draft their picks off Subway’s menu

After more than a year of culinary tinkering with 100+ recipes explored, the new Subway Series menu is live—so is the banter between two GOAT announcers, Charles Barkley and Tony Romo.  Subway has launched its biggest advertising campaign yet to feature the best sandwiches in its history, the Subway Series. Subway’s culinary team applied its … Continue reading “Barkley, Romo draft their picks off Subway’s menu”

JJ Watt and bros star in new Subway campaign

Talk about a “bromance” for food. A new national campaign for Subway features football stars JJ, TJ, and Derek Watt. The three are featured to spotlight Subway’s BOGO Footlong program. For a limited time, the QSR will give guests the option of buying one Footlong sub and getting a second one free. That means getting … Continue reading “JJ Watt and bros star in new Subway campaign”

Carrie Walsh named new Subway CMO

Connecticut-based Subway has opted for fresh talent by naming Carrie Walsh as Chief Marketing Officer, North America. The statement from the QSR states she will be responsible for driving the brand’s North America marketing and advertising strategy, as well as defining global brand standards and marketing strategies throughout Subway’s international markets. Walsh joins Subway with … Continue reading “Carrie Walsh named new Subway CMO”

SAS’s Batting Lab improves kids’ swings while coaching data

As All-Star Weekend approaches, we’re reminded that half of American kids play baseball and softball. But less than half understand data. However, the ability to read, work with, and communicate using data will be the most in-demand job skill by 2030. To get kids ready for their future, SAS relied on kids’ love of the game to … Continue reading “SAS’s Batting Lab improves kids’ swings while coaching data”

Performance Art expands North American leadership team

Performance Art, Interpublic Group’s (IPG) data-driven creative agency, announces the appointment of Paul Fung as Creative Director in New York, with Benson Ngo promoted to same title, and Jess Willis joining as Group Creative Director in Toronto. “I’ve been hoping for a chance to work with Paul since 2014, when I first noticed his unparalleled … Continue reading “Performance Art expands North American leadership team”

Alkemy X adds director Laurence Thrush to roster

Award-winning global entertainment company Alkemy X has added director Laurence Thrush to its directorial roster. His unique cinematic style is infused with his diverse skillet as a filmmaker, shaping his stunning visual storytelling to transform everyday moments into poetic and breathtaking vignettes. Thrush thrives working with non-actors, uncovering authentic human moments and interactions making his … Continue reading “Alkemy X adds director Laurence Thrush to roster”

Framestore bolsters US offices with senior hires

Oscar-winning creative studio Framestore and production company Framestore Pictures announced today that they have grown their US team with a series of key senior hires; Michel Waxman as Executive Producer of Framestore Pictures, Brian Smego as Executive Producer, and Daniel White as Senior Immersive Producer. With over 20 years of experience in advertising and branded … Continue reading “Framestore bolsters US offices with senior hires”

2021 in Review: The biggest stories of Reel 360

Some of the words which come to mind when describing 2021 include frustrating, maddening, wow (in a bad sense), terrifying, astounding, and wow again in a very good sense. When we left 2020 our outlook was hopeful. We knew this would be the year that we became vaccinated against an insidious Coronavirus disease that had … Continue reading “2021 in Review: The biggest stories of Reel 360”

Kevin Hart, LL COOL J, Brett Favre in new SiriusXM national campaign

Listeners may be upset that Howard Stern has taken the summer off, but that has not stopped SiriusXM from launching its largest multi-media national ad campaign ever. The new creative effort titled “The Home of SiriusXM and created by Translation, brings to life the vibrancy and spontaneity of SiriusXM programming, featuring superstar artists, creators, and … Continue reading “Kevin Hart, LL COOL J, Brett Favre in new SiriusXM national campaign”

Deutsch NY, Hometeam Productions and Cosmo Street tackle climate change

A nonpartisan coalition of leaders from business, government, and entertainment including Governor Jay Inslee, WA, Mayor Francis Suarez, FL, Mayor Vi Lyles, NC, as well as faith leaders, the Property Brother’s Jonathan and Drew Scott, actor Rainn Wilson, HP, and a host of other prominent US companies and institutions, are blanketing MSNBC, CNN and FOX … Continue reading “Deutsch NY, Hometeam Productions and Cosmo Street tackle climate change”

Partners + Napier: Danene DiCicco new EP of Gammut

Partners + Napier today announced the appointment of Danene DiCicco as Executive Producer of Gammut Productions, its in-house content production studio. DiCicco joins Partners + Napier from MullenLowe U.S. and MMB in Boston. DiCicco’s appointment marks a key milestone in Gammut’s growth, launched in October 2020. In her role as Executive Producer, DiCicco brings years … Continue reading “Partners + Napier: Danene DiCicco new EP of Gammut”

2020 in Review: Our favorite advertising campaigns

It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Our favorite advertising campaigns”

2020 in Review: The Biggest Stories of the Year

It’s almost over. Dear 2020, the Reel 360 team must not-so-politely ask you to get the f*ck out of our collective lives. Don’t pout. Don’t be insulted. We endured you for 365 days. We even reported on what you had to offer which wasn’t much. Now it’s time for you to go. When we sat … Continue reading “2020 in Review: The Biggest Stories of the Year”

Hailee Steinfeld cast as Kate Bishop in ‘Hawkeye’

It’s becoming more and more clear that there is a passing of the mantles going on in the Marvel Cinematic Universe. First, Captain America’s Chris Evans passed his shield onto Falcon (Anthony Mackie). In the upcoming Thor: Love and Thunder, Natalie Portman is said to be wielding Mjölnir instead of Chris Hemsworth. And when Black … Continue reading “Hailee Steinfeld cast as Kate Bishop in ‘Hawkeye’”

Ogilvy Health enlists Jason Voorhees for COVID-19 PSA

Over the last few months, we have seen actors, athletes, musicians, and TV personalities, from Jennifer Aniston to “Ahnuld,” donning masks to promote wearing them during the COVID-19 pandemic. But the Reel 360 team never saw the use of a serial killer coming. But that is the case in our new Reel Ad of the … Continue reading “Ogilvy Health enlists Jason Voorhees for COVID-19 PSA”

mcgarrybowen + Dentsu = Dentsumcgarrybowen

We’re getting a supercalifragilisticexpialidocious vibe from this new merger. Welcome to the world of Dentsumcgarrybowen. Listed as a part of Dentsu Aegis Network, the new organization encompasses mcgarrybowen’s various offices around the world and a number of agencies that operate under the Dentsu name outside of Japan. The new global creative network unites more than … Continue reading “mcgarrybowen + Dentsu = Dentsumcgarrybowen”

Morgan Cooper, Writer, Director, Visionary

Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity. For the next 29 days, you will be able to celebrate these various personalities with us. Morgan Cooper is a … Continue reading “Morgan Cooper, Writer, Director, Visionary”

AKA NYC works out with YMCA to launch #WeAreY

The YMCA of Greater New York today announced the launch of its first-ever brand campaign called “#WeAreY.” Launched December 26, 2019, the 360-degree, integrated campaign projects a joyful celebration of individual and community achievement, while also representing the energetic and vibrant culture of the modern YMCA of Greater New York. The brand worked with AKA … Continue reading “AKA NYC works out with YMCA to launch #WeAreY”

Pepsi rings in new decade w/first tagline in 20 years

With the new year officially here and everyone vowing to restrictive resolutions, Pepsi has set out to usher in the new decade a bit differently – by encouraging consumers to unapologetically do what they enjoy, even in the face of others’ judgement.  Clearly appealing to the TikTok audience, the brand has debuted “That’s What I … Continue reading “Pepsi rings in new decade w/first tagline in 20 years”

HBO makes it rain squid in New York for ‘Watchmen’

Last weekend, HBO debuted the new DC series, Watchmen to fairly spectacular ratings. Now, in anticipation of one of their biggest shows of the year, the cable network made a massive splash for Watchmen by utilizing an array of Outfront out-of-home assets including bus posters, transit shelters, wallscapes, billboards, subway posters, and Liveboards, throughout New … Continue reading “HBO makes it rain squid in New York for ‘Watchmen’”