JJ Watt and bros star in new Subway campaign

Talk about a “bromance” for food. A new national campaign for Subway features football stars JJ, TJ, and Derek Watt. The three are featured to spotlight Subway’s BOGO Footlong program. For a limited time, the QSR will give guests the option of buying one Footlong sub and getting a second one free. That means getting … Continue reading “JJ Watt and bros star in new Subway campaign”

Carrie Walsh named new Subway CMO

Connecticut-based Subway has opted for fresh talent by naming Carrie Walsh as Chief Marketing Officer, North America. The statement from the QSR states she will be responsible for driving the brand’s North America marketing and advertising strategy, as well as defining global brand standards and marketing strategies throughout Subway’s international markets. Walsh joins Subway with … Continue reading “Carrie Walsh named new Subway CMO”

Kevin Hart, LL COOL J, Brett Favre in new SiriusXM national campaign

Listeners may be upset that Howard Stern has taken the summer off, but that has not stopped SiriusXM from launching its largest multi-media national ad campaign ever. The new creative effort titled “The Home of SiriusXM and created by Translation, brings to life the vibrancy and spontaneity of SiriusXM programming, featuring superstar artists, creators, and … Continue reading “Kevin Hart, LL COOL J, Brett Favre in new SiriusXM national campaign”

Deutsch NY, Hometeam Productions and Cosmo Street tackle climate change

A nonpartisan coalition of leaders from business, government, and entertainment including Governor Jay Inslee, WA, Mayor Francis Suarez, FL, Mayor Vi Lyles, NC, as well as faith leaders, the Property Brother’s Jonathan and Drew Scott, actor Rainn Wilson, HP, and a host of other prominent US companies and institutions, are blanketing MSNBC, CNN and FOX … Continue reading “Deutsch NY, Hometeam Productions and Cosmo Street tackle climate change”

Partners + Napier: Danene DiCicco new EP of Gammut

Partners + Napier today announced the appointment of Danene DiCicco as Executive Producer of Gammut Productions, its in-house content production studio. DiCicco joins Partners + Napier from MullenLowe U.S. and MMB in Boston. DiCicco’s appointment marks a key milestone in Gammut’s growth, launched in October 2020. In her role as Executive Producer, DiCicco brings years … Continue reading “Partners + Napier: Danene DiCicco new EP of Gammut”

2020 in Review: Our favorite advertising campaigns

It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Our favorite advertising campaigns”

2020 in Review: The Biggest Stories of the Year

It’s almost over. Dear 2020, the Reel 360 team must not-so-politely ask you to get the f*ck out of our collective lives. Don’t pout. Don’t be insulted. We endured you for 365 days. We even reported on what you had to offer which wasn’t much. Now it’s time for you to go. When we sat … Continue reading “2020 in Review: The Biggest Stories of the Year”

Hailee Steinfeld cast as Kate Bishop in ‘Hawkeye’

It’s becoming more and more clear that there is a passing of the mantles going on in the Marvel Cinematic Universe. First, Captain America’s Chris Evans passed his shield onto Falcon (Anthony Mackie). In the upcoming Thor: Love and Thunder, Natalie Portman is said to be wielding Mjölnir instead of Chris Hemsworth. And when Black … Continue reading “Hailee Steinfeld cast as Kate Bishop in ‘Hawkeye’”

Ogilvy Health enlists Jason Voorhees for COVID-19 PSA

Over the last few months, we have seen actors, athletes, musicians, and TV personalities, from Jennifer Aniston to “Ahnuld,” donning masks to promote wearing them during the COVID-19 pandemic. But the Reel 360 team never saw the use of a serial killer coming. But that is the case in our new Reel Ad of the … Continue reading “Ogilvy Health enlists Jason Voorhees for COVID-19 PSA”

mcgarrybowen + Dentsu = Dentsumcgarrybowen

We’re getting a supercalifragilisticexpialidocious vibe from this new merger. Welcome to the world of Dentsumcgarrybowen. Listed as a part of Dentsu Aegis Network, the new organization encompasses mcgarrybowen’s various offices around the world and a number of agencies that operate under the Dentsu name outside of Japan. The new global creative network unites more than … Continue reading “mcgarrybowen + Dentsu = Dentsumcgarrybowen”

Morgan Cooper, Writer, Director, Visionary

Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity. For the next 29 days, you will be able to celebrate these various personalities with us. Morgan Cooper is a … Continue reading “Morgan Cooper, Writer, Director, Visionary”

AKA NYC works out with YMCA to launch #WeAreY

The YMCA of Greater New York today announced the launch of its first-ever brand campaign called “#WeAreY.” Launched December 26, 2019, the 360-degree, integrated campaign projects a joyful celebration of individual and community achievement, while also representing the energetic and vibrant culture of the modern YMCA of Greater New York. The brand worked with AKA … Continue reading “AKA NYC works out with YMCA to launch #WeAreY”

Pepsi rings in new decade w/first tagline in 20 years

With the new year officially here and everyone vowing to restrictive resolutions, Pepsi has set out to usher in the new decade a bit differently – by encouraging consumers to unapologetically do what they enjoy, even in the face of others’ judgement.  Clearly appealing to the TikTok audience, the brand has debuted “That’s What I … Continue reading “Pepsi rings in new decade w/first tagline in 20 years”

HBO makes it rain squid in New York for ‘Watchmen’

Last weekend, HBO debuted the new DC series, Watchmen to fairly spectacular ratings. Now, in anticipation of one of their biggest shows of the year, the cable network made a massive splash for Watchmen by utilizing an array of Outfront out-of-home assets including bus posters, transit shelters, wallscapes, billboards, subway posters, and Liveboards, throughout New … Continue reading “HBO makes it rain squid in New York for ‘Watchmen’”

Digital Kitchen exits Chicago, consolidates in LA

Less than a month after We Are Unlimited lost the McDonald’s account and was folded into DDB, Chicago, comes word that Digital Kitchen is closing its Chicago office Chicago Business Journal reports that the agency will consolidate its Chicago business in Los Angeles by year’s end. Digital Kitchen, started in 1995 by Don McNeill ad … Continue reading “Digital Kitchen exits Chicago, consolidates in LA”

Poo~Pourri dumps first outdoor campaign

New York subways in the summer have become are synonymous with the fragrance of urine. So, what better place for original before-you-go toilet spray Poo~Pourri to launch its first out-of-home campaign? Designed by Poo~Pourri’s in-house creative team to resemble a IRL twitter feed, the campaign features tweets and testimonials from real Poo~Pourri fans, and highlights … Continue reading “Poo~Pourri dumps first outdoor campaign”

Ida Rezvani named President of mcgarrybowen NY

This morning, Ida Rezvani is probably enjoying a cup of coffee that tastes sweeter than usual and that would not be due to the use of creamer. According to statement from award-winning shop mcgarrybowen, the experienced leader has been named President of the New York flagship office. The New York office has experienced dramatic growth … Continue reading “Ida Rezvani named President of mcgarrybowen NY”

Jussie Smollett: Timeline of a “hoax?”

The alleged “homophobic” and “racist” attack on Jussie Smollett, which reportedly took place in the early hours of January 29, has taken more twists and turns than an hour of the locally-filmed hit Fox series Empire. One could almost be led to believe a group of writers in a writer’s room was responsible for a … Continue reading “Jussie Smollett: Timeline of a “hoax?””

Smollett attack update: Two Nigerian suspects arrested

According to The Wrap, two “potential suspects” have been brought in for questioning by Chicago PD for the attack on Empire actor Jussie Smollett. Friday morning, Chicago Police spokesman Anthony Guglielmi, confirmed they are talking to two men, they identify as potential suspects and that police have probable cause that they may have been involved … Continue reading “Smollett attack update: Two Nigerian suspects arrested”

Questions arise in Jussie Smollett’s alleged attack

Area detectives and now the FBI continue to investigate the attack on the Empire actor Early Tuesday morning, Empire actor Jussie Smollett was attacked by what has been classified by Chicago police as a possible “Hate Crime.” First reported by TMZ, the actor was on his way home from a sandwich shop (reportedly Subway) at … Continue reading “Questions arise in Jussie Smollett’s alleged attack”