Jeter, Barkley, Curry narrate Subway Series

When we hear “Subway Series,” our minds drift to Mets v Yankees or Cubs v Sox. However, that is not the case with QSR Subway, which six months ago launched the brand’s biggest menu refresh, the Subway Series. Now, the lineup has reached craveable champion status—being the ignition point for record-setting sales.  So naturally, it was … Continue reading “Jeter, Barkley, Curry narrate Subway Series”

Barkley, Romo draft their picks off Subway’s menu

After more than a year of culinary tinkering with 100+ recipes explored, the new Subway Series menu is live—so is the banter between two GOAT announcers, Charles Barkley and Tony Romo.  Subway has launched its biggest advertising campaign yet to feature the best sandwiches in its history, the Subway Series. Subway’s culinary team applied its … Continue reading “Barkley, Romo draft their picks off Subway’s menu”

JJ Watt and bros star in new Subway campaign

Talk about a “bromance” for food. A new national campaign for Subway features football stars JJ, TJ, and Derek Watt. The three are featured to spotlight Subway’s BOGO Footlong program. For a limited time, the QSR will give guests the option of buying one Footlong sub and getting a second one free. That means getting … Continue reading “JJ Watt and bros star in new Subway campaign”

Carrie Walsh named new Subway CMO

Connecticut-based Subway has opted for fresh talent by naming Carrie Walsh as Chief Marketing Officer, North America. The statement from the QSR states she will be responsible for driving the brand’s North America marketing and advertising strategy, as well as defining global brand standards and marketing strategies throughout Subway’s international markets. Walsh joins Subway with … Continue reading “Carrie Walsh named new Subway CMO”

Ghostface slays Manhattan in Scream VI trailer

Let’s make one thing clear – Scream VI ain’t your mama’s Scream. Yesterday, Paramount Pictures and Spyglass Media Group released the first full trailer for Scream VI. The teaser marks the return of Scream 4‘s Kirby, played again by Hayden Panettiere and  Courteney Cox, as an investigative journalist, author and Ghostface fighter, Gale Weathers. Neve Campbell is sitting … Continue reading “Ghostface slays Manhattan in Scream VI trailer”

eBay releases its end-of-year manifesto

eBay has released its end-of-year “Manifesto,” a :30 celebration of young consumers whose agility and persistence served them well this year. The spot was directed by Easy Mondays‘ Rocio Crudo, created via Achtung, and produced by E+P, with support from service company Chelsy on location in Vienna. Vignettes depict everyday life disrupted by challenges, with … Continue reading “eBay releases its end-of-year manifesto”

2022 in Review: The biggest stories of the year

Would you believe it if I told you the biggest story of 2022 that could be found on Reel 360 News was about something that couldn’t be found? In early December, sister publication Reel Chicago legit went poof. As if Hermione, from Harry Potter, waved a wand and said, “Expecto Patronum.” Only it wasn’t a … Continue reading “2022 in Review: The biggest stories of the year”

Citysnap struggles with NYC apartment search

Citysnap, the first and only real estate search website and mobile app that gives renters, buyers, and sellers in New York City access to accurate, up-to-date-data from REBNY’s Residential Listing Service, is partnering with agency Supernatural to launch the brand’s first TV campaign. It’s no secret the New York City housing market post covid is … Continue reading “Citysnap struggles with NYC apartment search”

Bernd Faass helms pulse-racing film for iShares

In Subway, a new spot for ETF-provider iShares from DDB San Francisco, Park Pictures director Bernd Faass takes us into the often confusing and disorienting realm of investing in the modern world. Faas delves into the surreal while positioning iShares as a partner to today’s retail investors who must navigate tremendous market volatility, inflation, rate … Continue reading “Bernd Faass helms pulse-racing film for iShares”

Rafa Nadal stars in Santander’s new campaign

With the US Open set to begin on August 29 in Flushing Queens, Santander Bank is serving up a tennis-inspired campaign including a new 60-second spot, “What Would Rafa Do?” The new ad brings to life the Spanish tennis legend’s, Rafa Nadal, story of grit, perseverance and determination while highlighting Santander’s own commitment to helping people … Continue reading “Rafa Nadal stars in Santander’s new campaign”

SAS’s Batting Lab improves kids’ swings while coaching data

As All-Star Weekend approaches, we’re reminded that half of American kids play baseball and softball. But less than half understand data. However, the ability to read, work with, and communicate using data will be the most in-demand job skill by 2030. To get kids ready for their future, SAS relied on kids’ love of the game to … Continue reading “SAS’s Batting Lab improves kids’ swings while coaching data”

Performance Art expands North American leadership team

Performance Art, Interpublic Group’s (IPG) data-driven creative agency, announces the appointment of Paul Fung as Creative Director in New York, with Benson Ngo promoted to same title, and Jess Willis joining as Group Creative Director in Toronto. “I’ve been hoping for a chance to work with Paul since 2014, when I first noticed his unparalleled … Continue reading “Performance Art expands North American leadership team”

Alkemy X adds director Laurence Thrush to roster

Award-winning global entertainment company Alkemy X has added director Laurence Thrush to its directorial roster. His unique cinematic style is infused with his diverse skillet as a filmmaker, shaping his stunning visual storytelling to transform everyday moments into poetic and breathtaking vignettes. Thrush thrives working with non-actors, uncovering authentic human moments and interactions making his … Continue reading “Alkemy X adds director Laurence Thrush to roster”

Framestore bolsters US offices with senior hires

Oscar-winning creative studio Framestore and production company Framestore Pictures announced today that they have grown their US team with a series of key senior hires; Michel Waxman as Executive Producer of Framestore Pictures, Brian Smego as Executive Producer, and Daniel White as Senior Immersive Producer. With over 20 years of experience in advertising and branded … Continue reading “Framestore bolsters US offices with senior hires”

2021 in Review: The biggest stories of Reel 360

Some of the words which come to mind when describing 2021 include frustrating, maddening, wow (in a bad sense), terrifying, astounding, and wow again in a very good sense. When we left 2020 our outlook was hopeful. We knew this would be the year that we became vaccinated against an insidious Coronavirus disease that had … Continue reading “2021 in Review: The biggest stories of Reel 360”

Kevin Hart, LL COOL J, Brett Favre in new SiriusXM national campaign

Listeners may be upset that Howard Stern has taken the summer off, but that has not stopped SiriusXM from launching its largest multi-media national ad campaign ever. The new creative effort titled “The Home of SiriusXM and created by Translation, brings to life the vibrancy and spontaneity of SiriusXM programming, featuring superstar artists, creators, and … Continue reading “Kevin Hart, LL COOL J, Brett Favre in new SiriusXM national campaign”

Deutsch NY, Hometeam Productions and Cosmo Street tackle climate change

A nonpartisan coalition of leaders from business, government, and entertainment including Governor Jay Inslee, WA, Mayor Francis Suarez, FL, Mayor Vi Lyles, NC, as well as faith leaders, the Property Brother’s Jonathan and Drew Scott, actor Rainn Wilson, HP, and a host of other prominent US companies and institutions, are blanketing MSNBC, CNN and FOX … Continue reading “Deutsch NY, Hometeam Productions and Cosmo Street tackle climate change”

Partners + Napier: Danene DiCicco new EP of Gammut

Partners + Napier today announced the appointment of Danene DiCicco as Executive Producer of Gammut Productions, its in-house content production studio. DiCicco joins Partners + Napier from MullenLowe U.S. and MMB in Boston. DiCicco’s appointment marks a key milestone in Gammut’s growth, launched in October 2020. In her role as Executive Producer, DiCicco brings years … Continue reading “Partners + Napier: Danene DiCicco new EP of Gammut”

2020 in Review: Our favorite advertising campaigns

It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Our favorite advertising campaigns”

2020 in Review: The Biggest Stories of the Year

It’s almost over. Dear 2020, the Reel 360 team must not-so-politely ask you to get the f*ck out of our collective lives. Don’t pout. Don’t be insulted. We endured you for 365 days. We even reported on what you had to offer which wasn’t much. Now it’s time for you to go. When we sat … Continue reading “2020 in Review: The Biggest Stories of the Year”