Pepsi drops a limited-edition Peeps-flavored cola

(Peep Peep Flavored Pepsi)

We can’t lie, the Reel 360 team is a little nauseous from this. But just like there is someone for everyone, we guess there’s a flavored-cola for everyone. Just not us. Pepsi has announced a one-of-a-kind collaboration with the Peeps Brand.

Peeps-flavored… cola. Um….

Today, the two iconic brands have introduced Pepsi x Peeps, a delicious new beverage that combines the crisp, refreshing taste of Pepsi cola with the pillowy-soft and sweet Peeps Marshmallow flavor consumers love.

“So, to celebrate the start of springtime, Pepsi collaborated with Peeps to develop a limited batch of its first-ever marshmallow cola.”

Todd Kaplan, VP Marketing – Pepsi

The instantly recognizable Peeps-inspired design on 7.5-ounce Pepsi mini-cans in bright yellow, pink and blue colorways makes Pepsi x Peeps the ideal accessory and thirst quencher for springtime.

Hanging With My Peeps Promotion

Pepsi and Peeps want to give fans one more reason to celebrate the new season. The brands are calling on fans to show the world how they’re enjoying their favorite springtime activities – in a safe, socially distant manner – through the #HangingWithMyPeeps sweepstakes.

Fans can submit photos of themselves enjoying the spring with Peeps Marshmallow Chicks and Bunnies by tagging @Pepsi, #HangingWithMyPeeps and #PepsiSweepstakes on Twitter and Instagram for the chance to win a coveted limited-edition three-pack of Pepsi and Peeps.

To celebrate the limited-edition drop, the two are also collaborating to bring two of the most iconic moments in Pepsi TV ad history to life with Peeps dioramas, a pop culture trend evoking nostalgia for many.

Below are Peeps recreating famous Pepsi spots – Steve Carrell and Cardi B and then Cindy Crawford.

“After what has been a very difficult year, many consumers are looking for new things to smile about.  This collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long,” said Todd Kaplan, VP Marketing – Pepsi. “We know our consumers love our limited product drops, and we believe that both will deliver an iconic and delicious pairing that has the potential to become a fan favorite.” 

“The Brand always finds great joy in teaming up with partners to bring our beloved Marshmallow flavor to fans in new and exciting ways, which is why we’re thrilled to collaborate with PEPSI on this limited-edition Pepsi x Peeps beverage leading up to the Easter holiday,” added Peeps Brand Manager Caitlin Servian. “We look forward to seeing how fans express their PEEPSONALITY® as part of the #HangingWithMyPeeps sweepstakes and hope they enjoy this sweet new cola offering.”

The #HangingWithMyPeeps national sweepstakes kicks off today and, in addition to the three-pack prizes, will award 10 grand prize winners with an epic collector’s package of the new flavor.

Ahem, we’re sure the new flavor will appeal to…