Pepsi celebrates Notorious B.I.G with new freestyle song


Given the Reel 360 team’s love for old school Hip Hop, it will be hard to top this new glorious spot from Pepsi this week. In celebration of iconic artist Christopher Wallace’s (aka the Notorious B.I.G) induction into the Rock and Roll Hall of Fame, the brand has released a bouncin’ new commercial using a track the performer recorded freestyle back in 1997.

“Nothing can beat the P-E-P-S-I drink it constantly / Something ’bout the taste feels great, less filling / Tell ’em Biggie said drink it all, don’t test me / Nothing else beats a Pepsi / If it is, let’s see/ I’m thirsty,” he raps on the song.

Biggie’s Pepsi freestyle moment originally aired in a 1997 Hot 97 interview with DJ Enuff, The Chicago Tribue reports.

Pepsi worked with Biggie collaborators Cey Adams and DJ Enuff to remaster the freestyle. It’s a 23-year-old piece that strangely features Pepsi as the main focus, and was somehow buried until now.

The remastered track is accompanied by a short animated video created by Antnamation. The commercial itself features plenty of references to Biggie’s Brooklyn neighborhood. A group of animated figures listen to a boombox and break-dance as the track plays. The video ends with a message about the Brooklyn rapper’s induction on November 7th. Watch below:

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Notorious B.I.G is only the second solo Hip Hop artist to have that honor, the first being his rival, Tupac Shakur. Only six acts have been inducted into the Hall of Fame since 2007 when it started accepting hip-hop nominees. Current inductees include Grandmaster Flash and the Furious Five, Run-DMC, the Beastie Boys, Public Enemy, N.W.A, and Tupac Shakur. Other artists inducted this year include Depeche Mode, the Doobie Brothers, and T-Rex.

Wallace’s mother, Voletta Wallace, took to Instagram to thank fans and industry professionals who helped induct him. “Brooklyn, we did it!!,” she wrote. “This is so long overdue. Thank you to everyone that helped make this happen for Christopher. Love you all,” she continued.

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The video has 1.5 million views on YouTube already.

SOURCE: Variety