North American consumer engagement agency Match Marketing Group announced today the launch of two new agencies – Public Label and Match Retail – in a reimagination of how the group will continue to offer high impact creative solutions for clients in today’s evolving marketplace. The announcement follows an extensive overhaul and modernization of the agency’s … Continue reading “Match Marketing launches Public Label, Match Retail”
North American consumer engagement agency Match Marketing Group announced today the appointment of two senior creative hires as it continues to build a strong leadership team in the U.S. and Canada: Eric Moncaleano, Executive Creative Director, North America; and Gary Westgate, VP, Head of Creative, Canada. “We’re thrilled to have Eric and Gary join the Match team,” … Continue reading “Match Marketing ramps up creative leadership”
It’s a match! Match Marketing Group, the North American consumer engagement agency working with Fortune 100 companies like Mars, Pepsi, Adidas, Nestle, Ford, and Progressive has announced a new senior-level hire to lead the agency’s Toronto, Canada office. And her name is Anne Dean. Dean joins Match as SVP/GM Marketing Solutions and brings extensive expertise in … Continue reading “Match Marketing hires Anne Dean to lead Toronto office”
Every child dreams of finding their ideal dog, often sketching and doodling their imaginary furry friend hoping that it will jump off the page and come to life. Now, the Pedigree brand is launching Rescue Doodles, a program that gives kids the chance to take the reins in finding the perfect adoptable dog for their family. … Continue reading “Pedigree brand uses AI to match child’s drawings with dream dog”
Investment adviser and portfolio management firm Innovatus Capital Partners, LLC announced today that it has acquired Match Marketing Group’s Public Label and Match Retail – two North American agencies out of Boulder, CO and Toronto, ON – from Southfield Capital. The acquisition comes on the heels of Innovatus’ purchase of VSA Partners in January, a leading design and brand experience … Continue reading “Innovatus Capital acquires Public Label, Match Retail”
Match Marketing Group announced today the appointment of two Creative Directors, Matt Horton and Dexter Black, who will join the agency’s growing creative department across integrated and experiential, respectively. Reporting to Eric Moncaleano, ECD, Horton and Black will collaborate with client services, strategy and leadership teams to deliver superior creative that drives business results. “We … Continue reading “It’s a Match for Matt Horton and Dexter Black”
Ryan Macor has been named VP Business Development for Public Label Canada and Match Retail, two agencies that formerly made up Match Marketing Group, which relaunched in December into separate agencies. In his new role, Macor will be responsible for leading growth initiatives for Public Label Canada, a creative marketing agency, and Match Retail, a … Continue reading “Public Label: Ryan Macor joins as VP, Development”
Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2021 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory.” Anne Dean is GM/SVP Marketing Solutions … Continue reading “REEL WOMEN: Public Label GM/SVP Anne Dean”
North American creative marketing agency, Public Label, announced today the appointment of Stephanie Sumner as SVP, Growth. Reporting to Brian Cohen, CEO of Match Marketing Group, Sumner will be responsible for leading growth initiatives at the newly launched agency. Sumner’s hire is the latest move in the agency’s trajectory of cementing its presence in the … Continue reading “Public Label appoints Sumner as SVP Growth”
Match Marketing Group-operated WOW! Mobile Boutique – a leading Canadian multi-carrier wireless retailer that operates out of kiosks within shopping malls – is finding new ways to invest in its workforce by keeping them engaged during the coronavirus pandemic. Currently 53, 105 people have tested positive for the virus resulting in 3,180 deaths. When Match Marketing had … Continue reading “WOW! Mobile invests 15,000 training hours in workforce during COVID-19”
Explore Media told a classic American tale in a fifteen-second spot that took less than a month to go viral. “The Ultimate Trade-Proof Snack” for GoGo squeeZ — featuring a cast of preteen grade-schoolers and absolutely no dialogue — has racked up 6.7 million views since debuting in mid-July. Together with the corresponding 30-second spot, … Continue reading “Explore Media-produced spot goes viral”
An advertising vet of 20+ years, Kristin Barbour has worked with some of the world’s most prestigious brands, including McDonald’s for more than a decade, as well as Kraft, Mars/Wrigley, ConAgra Brands and Chevrolet. Her success on every account has been fueled by inspiring innovative, brand-building ideas and assembling and motivating unstoppable teams that win. … Continue reading “REEL WOMEN: Camp+King Managing Director Kristin Barbour”
Picture this… a family of three off on a joyful adventure with their adorable bundle of joy, when, just as they’re ready to check-in at a beautiful mountain resort, a daunting realization hits. Dad forgot to pack the baby’s favorite Binky. Not the binky! Hearts race, mom frowns and baby, played by twin girls, is on the verge … Continue reading “Dad forgets the Binky in Kia Super Bowl spot”
Ahead of the release of Marvel Studios’ Ant-Man and The Wasp: Quantumania in theaters on February 17th, ZipRecruiter debuted three new commercials showcasing how its platform can help job seekers find their next great opportunity. The custom spots introduce viewers to a Pym Van Dyne Foundation engineer who landed her dream job working alongside Ant-Man … Continue reading “ZipRecruiter, Ant-Man land engineer dream job”
The comedy roast returns as snacking legend Mr. Peanut finds himself in the hot seat during the Planters “Made To Be Roasted” big game commercial. Comedienne Natasha Leggero joins Roastmaster General Jeff Ross and a panel of hilarious comedians as they pull out all the stops to roast Mr. Peanut. True to tradition, Mr. Peanut will take his turn at the podium, … Continue reading “Things get heated during Mr. Peanut roast”
Budweiser is continuing its Super Bowl legacy by returning to the Big Game with a reintroduction to its iconic tagline, “This Bud’s For You.” The spot is titled “Six Degrees of Budweiser” and kicks off a new focus for the brand in reaching a younger audience and depicting authentic, first-hand experiences that show the importance … Continue reading “Kevin Bacon introduces 6 degrees of Budweiser”
In 2020, Advance Auto Parts, a leading automotive aftermarket parts provider, helped relaunch the DieHard brand with an action-packed two-minute film starring Bruce Willis (famous for his role as John McClane in the movie Die Hard) and heralding that “DieHard is back.” The successful relaunch was followed last year by the debut of a campaign … Continue reading “Former Marine is a “DieHard” in new advertising”
Geletka+, Chicago’s fast-growing creative collaboration agency, is proud to announce the addition of four new team members and the launch of its in-house content studio, Content+. New hires include Joe Wangler, Creative Director; Cat Janky, Product Designer; Mark Capapas, Content Producer; and Grace Kaser, Account Strategy. “We’re pumped to bring our clients more creative talent … Continue reading “Geletka+ adds new talent and launches their in-house studio”
The American Advertising Federation (AAF), the “unifying voice for advertising,” announced today the launch of a new podcast series – Future Legends of Advertising – co-produced by iHeartMedia and Known. The podcast is being launched on the occasion of the 30th anniversary of the AAF Advertising Hall of Achievement (AHOA) and will pair advertising luminaries … Continue reading “AAF, IHeartMedia launch podcast series”
Every year, Lexus ushers in the holidays with the December to Remember campaign including the familiar jingle, the red bow and the gift-giving moment. This year, the signature red bow returns with a twist in a new spot called “Time Machine.” And, in a holiday first, Lexus is partnering with Sprinkles to make December a … Continue reading “Lexus sprinkles holiday cheer with campaign”
