WOW! Mobile invests 15,000 training hours in workforce during COVID-19

Match Marketing Group-operated WOW! Mobile Boutique – a leading Canadian multi-carrier wireless retailer that operates out of kiosks within shopping malls – is finding new ways to invest in its workforce by keeping them engaged during the coronavirus pandemic. Currently 53, 105 people have tested positive for the virus resulting in 3,180 deaths.

When Match Marketing had to temporarily close its WOW! Mobile retail stores to help mitigate the spread of COVID-19, it was forced to implement temporary emergency leave for 44% of its employees.

With so many sales associates at home and no clear indication when stores would reopen, WOW! Mobile decided to use the slowdown as an opportunity to ramp up training in a big way. The retailer opened up its entire library of training and development materials – over 700 courses – for employees to use at no charge.

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Michael Cioffi

“Our mission is to always put the customer first, but we’re all about our own people, too,” said Michael Cioffi, Director, People and Culture at Match Marketing Group.

Participation was optional but the results proved that WOW! Mobile employees are highly motivated to use their current down time for career development and growth.

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From development courses focusing on improving retail sales and communication, to leadership essentials and selling skills, employees spent a combined 15,000 active training hours in the early stages of the pandemic and they haven’t stopped there.

“When you invest in your people and make them a priority, your people invest in your customers making them a priority. In these uncertain times, we’re grateful that our employees are taking it upon themselves to stay connected and engaged. When the world opens up again, we will be in an even better position to offer the best service to our customers,” Cioffi added.


SOURCE: Match Marketing