Every child dreams of finding their ideal dog, often sketching and doodling their imaginary furry friend hoping that it will jump off the page and come to life. Now, the Pedigree brand is launching Rescue Doodles, a program that gives kids the chance to take the reins in finding the perfect adoptable dog for their family.
Created by BBDO, the program uses AI technology and a machine learning model to match a child’s creative portrait with a similar-looking, adoptable dog nearby and is powered by Adopt-a-Pet.com, a Kinship company.
“Every dog deserves a loving home, and Rescue Doodles is the latest program in a long line of initiatives from the Pedigree brand promoting adoption,” said Jean-Paul Jansen, Vice President of Marketing for Mars Petcare North America. “This program is unique because it takes a simple, everyday activity for children – doodling – and turns it into a fun way to add a new member to the family.”
Approximately 3.1 million dogs enter shelters every year in the U.S., just waiting to find their forever homes. With Rescue Doodles, the Pedigree brand is continuing its mission to help all dogs find a loving home in a fun and interactive way that gets the whole family involved.
“Matching dogs with potential adopters is central to what we do, and the Rescue Doodles program is a unique way to bring that to life that gets the whole family involved,” said Dana Puglisi, Chief Marketing Officer at Adopt-a-Pet.com, a Kinship company. “We’re thrilled to partner with the Pedigree brand to power the Rescue Doodles platform using our network of shelters and rescues all across the country.”
REELated: Gap’s spring campaign boost individuality
Rescue Doodles is a fun starting point for adding a dog to the family and getting the whole family involved in the process. There are many factors to consider when adopting or adding a dog to your family, including lifestyle, activity level, other pets, and children. Once matched with a pup, families looking to adopt a dog should schedule a meet and greet with local shelters and potential matches to make sure it’s a good fit.
The program is simple – to match a doodle with an adoptable dog, grownups can simply snap a photo of their child’s masterpiece and text it to the Rescue Doodles number to guide them to an available pup nearby. To try Rescue Doodles for yourself, text ‘Doodle’ to 717-670-6675 now through April 30.
Subscribe: Sign up for our FREE e-lert here. Stay on top of the latest advertising, film, TV, entertainment and production news!