When we hear “Subway Series,” our minds drift to Mets v Yankees or Cubs v Sox. However, that is not the case with QSR Subway, which six months ago launched the brand’s biggest menu refresh, the Subway Series. Now, the lineup has reached craveable champion status—being the ignition point for record-setting sales. So naturally, it was … Continue reading “Jeter, Barkley, Curry narrate Subway Series”
The last time Jake from State Farm and Kansas City Chiefs Quarterback Patrick Mahomes teamed up, it was a personal confession session where Mahomes shared very personal information about his post-game recovery method. It was his attempt to qualify for State Farm’s new Personal Price Plan. The end of the spot, “Bath Bomb,” also introduced … Continue reading “It’s all that jazz for State Farm’s Bath Bomb Sesh”
The Writers Guild of America West (WGAW) and Writers Guild of America, East (WGAE) have announced nominations for outstanding achievement in screenwriting during 2021. Winners will be honored at a joint 2022 Writers Guild Awards virtual ceremony on Sunday, March 20, 2022. WRITERS GUILD ORIGINAL SCREENPLAY Being the Ricardos, Written by Aaron Sorkin; Amazon Studios Don’t Look Up, … Continue reading “Writers Guild announces 2022 screenplay nominees”
We are now 100 days – yeah, 100 – from the Super Bowl LVI. Aside from the fact that we know The Philadelphia Eagles will not be in it, we know there were be a line-up of new Super Bowl spots. Some mind-boggling funny. Others, just terrible. TMA (The Marketing Arm), the Dallas-based creative agency … Continue reading “TMA Super Bowl Poll reveals viewers’ preferences for ads”
Filmsupply, the footage licensing company disrupting the production industry, has released the latest episode in its Behind the Work series. The first-of-its-kind series, first launched this spring, dives directly into some of today’s greatest creative – in conversation with those individuals who brought it to life. Behind the Work lives at the intersection of film and advertising, … Continue reading “Filmsupply goes behind the work of Stept Studios’ Oakley PRIZM ad for NFL”
Director/Designers James Zwadlo & Chris Levett are bringing their vast creative talents to Believe Media, who will represent them world-wide. Already well-known in the burgeoning NFT space, their talents span art, design, film and photography, and includes work for music artists The Chainsmokers and Coldplay. “Impossible Brief embody the future of our business; multi-disciplined creative … Continue reading “Believe Media signs duo Impossible Brief”
Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and two. … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”
The NFL has officially pulled off a season in a pandemic. Almost. Still one more game to play. The BIG ONE. Super Bowl LV will feature the Kansas City Chiefs, who just defeated the Buffalo Bills in the AFC Championship Game 38-24, and the Tampa Bay Buccaneers, who beat the Green Bay Packers earlier at … Continue reading “7500 healthcare workers to attend Chiefs v. Bucs in SB LV”
Ready for Mahomes? Ready for Wentz? Ready for Amari Coooooper? Yeah, bet you are. The Reel 360 team, like every football fan, is ready for the NFL. And we’re especially ready for Madden NFL 21. But were we ready for Madden’s Spokesplayer? Nope. But we like him. Working on their third campaign for the popular … Continue reading “King Keraun is Madden 21’s new Spokesplayer”
VMLY&R has announced the appointment of Noel Cottrell as its Chief Creative Officer for Kansas City. In his new role, Noel will lead the office’s creative department, and report to Co-Chief Creative Officer of North America John Godsey. A key focus for Noel will be on the continued development of world-class creative work for the … Continue reading “Noel Cottrell joins VMLY&R as Chief Creative Officer”
Football is back, thank god. As a Bears’ fan, I’m not thrilled that the Cheeseheads beat the them 10 – 3 last night during the NFL opener. But at least one Chicago team won last night and that would be DDB Chicago with their goofy new State Farm work that features rival QB’s Aaron Rodgers … Continue reading “Aaron Rodgers, ‘jelly’ agent return in State Farm work”
To showcase Oakley’s first step into the football market and its Prizm technology on eyewear and helmet shield, Venice, CA-based post-production company Shipping+Handling was tasked with the art of crafting realistic visual effects of the NFL stadium and crowd-roaring experience for Oakley. The concept behind the collaboration is to demonstrate its lens technology in an … Continue reading “Shipping + Handling delivers on Oakley Prizm campaign”
Laughlin Constable helped oil filter giant Fram connect with young adults by hiring a 70-year-old pitchman to call them “numnuts.”
“We wanted to channel that sort of sage old advisor we all kind of grew up with,” explains creative director Jon Laughlin.
Breaking Bad actor Jonathan Banks stars as the title character in Frampa, an online campaign LC created for Fram’s Extra Guard oil filters. In each of the series’ four spots, he shows tough but tender disapproval for anyone who cannot competently change the oil in their cars.