Believe Media signs duo Impossible Brief

(James Zwaldo, Chris Leavitt)

Director/Designers James Zwadlo & Chris Levett are bringing their vast creative talents to Believe Media, who will represent them world-wide. Already well-known in the burgeoning NFT space, their talents span art, design, film and photography, and includes work for music artists The Chainsmokers and Coldplay.

“Impossible Brief embody the future of our business; multi-disciplined creative minds that understand concept and culture with a view to the nuance of positive engagement,” explains Believe Media’s Los Angeles-based Executive Producer Marc Benardout.

“The diversity of their work is fascinating; they are disruptors in our industry, one primed for innovation and their fresh enthusiasm.  We could not be more delighted that they are joining our Believe family,” says Liz Silver, Believe Co-Founder/Executive Producer.

“We are honored to join Believe’s family of creative directors, photographers and artists,”

James Zwadlo


He adds, “Impossible Brief was founded with the idea of pushing the envelope when it comes for delivering bespoke media solutions and storytelling for Brands, Advertisers, and Entertainment properties.”

Director/Designer Chris Levett notes: “Whether it’s creating unique NFT’s for the world’s biggest sports stars, or developing unique streaming video experiences that captivate millions, Impossible Brief is committed to pushing the envelope of technology and creativity. Through working with Believe, we aim to bring our creative vision and insight to brands, agencies, record labels and iconic musical artists around the world.”

Impossible Brief recently gained international attention when their collaboration with Kansas City Chiefs’ Quarterback Patrick Mahomes broke the record for the highest grossing NFT drop by an athlete.

The duo recently signed a deal with baseball star Fernando Tatis Jr. and have plans to expand into music NFTs as well. Impossible Brief is also on the cusp of launching their own high-end crypto fashion brand, Overpriced.

Reel 360 wishes the duo all the best in their new venture.

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