IKEA Spain’s new music video celebrates shoulders

For their latest campaign, IKEA Spain collaborated with Indie singer, Sandra Delaporte to cover the iconic Spanish song from the 80s, Pero a tu lado, to celebrate those who stand shoulder to shoulder during difficult times. This homage is present in every frame of the music video, in which a dozen dancers support the protagonist … Continue reading “IKEA Spain’s new music video celebrates shoulders”

IKEA wants Russians to find the joy in lockdown

If you’re going to stay in, you might as well stay in with style. Or to the Reel 360 team… a little excitement? That’s why IKEA has elevated the humble living room den with a new content campaign from Russian agency Instinct, part of the BBDO Group. With parents struggling to combine full-time work with … Continue reading “IKEA wants Russians to find the joy in lockdown”

Ikea Spain reminds us why it’s nice to be home

The home has always been our refuge, and now, it’s the best way to protect ourselves and others from the spread of coronavirus COVID-19 which has reached 768, 466 positive cases and 36, 914 deaths. That’s why Ikea Spain, via agency McCann Madrid wants to pay tribute to our homes — the place that will … Continue reading “Ikea Spain reminds us why it’s nice to be home”

Ikea ornaments rap and diss fam in new holiday spot

As far as holiday advertising goes, we’ve seen heartwarming, cute, fuzzy, weird, but we haven’t been hit with a laugh punch to the gut until now. Ikea’s first-ever UK Christmas ad, features a family who’s ‘home shamed’ by their kitsch ornaments in one of the most original raps I’ve heard in advertising or even on … Continue reading “Ikea ornaments rap and diss fam in new holiday spot”

Two Chicago creatives go west to David&Goliath

It’s that time of year when Chicagoans have had enough of winter and flock west. David&Goliath (D&G) today announced the hire of two global senior creatives to round out the social impact team: Brett Terblanche joins D&G as Group Creative Director and Art Director; and Luiz Vicente Simoes joins as Group Creative Director and Copywriter. Both Terblanche … Continue reading “Two Chicago creatives go west to David&Goliath”

Ataboy taps Devine for West Coast representation

Design-led content creation studio Ataboy, with offices in NYC and New Zealand, has announced its partnership with creative talent agency Devine, led by Sara Barnthouse, Carleigh Finch, Taryn Leonard and Robin Reed, for representation on the West Coast. In the words of Ataboy Founder and Creative Director Vikkal Parikh, “When we first connected with Devine, we instantly … Continue reading “Ataboy taps Devine for West Coast representation”

Jess Coulter’s Skincare unmasks the fear of aging

The Reel 360 Team loves Halloween and loves, even more, 20th Digital’s popular Bite-Size Halloween series – streaming on Huluween. We got a peek at award-winning filmmaker Jess Coulter’s first short film, Skincare, which debuted on Hulu earlier this month. Known for high-profile comedic commercials like Snickers ‘First Visitors’, Coulter has gone to the dark … Continue reading “Jess Coulter’s Skincare unmasks the fear of aging”

m ss ng p eces: Kelly Martin joins as Executive Producer

Bicoastal production studio m ss ng p eces today announced the hiring of Kelly Martin as Executive Producer, based in Los Angeles. A skilled producer with extensive international experience, Martin has worked across commercials, branded content, live events, and long-form documentary projects. Martin joins m ss ng p eces following two years as Head of … Continue reading “m ss ng p eces: Kelly Martin joins as Executive Producer”

Cannes Lions: Ogilvy sets record with 8 Grand Prix

Ogilvy was recognized with 8 Grand Prix at the 2021 Cannes Lions Festival of Creativity, a record for the agency, and ranked as the No. 2 most creative network globally.  Throughout the week 30 offices across 24 countries contributed to Ogilvy being honored with a total of 81 Lions—including 1 Titanium, 8 Grand Prix, 14 … Continue reading “Cannes Lions: Ogilvy sets record with 8 Grand Prix”

Cannes Lions: McCann wins Grand Prix in PR Category

McCann Worldgroup has been awarded a Grand Prix in the PR Lions category at the Cannes Lions International Festival of Creativity for ‘The Bread Exam,’ a campaign teaching women to perform self-checks and detect early signs of breast cancer. The campaign was developed to help tackle cultural taboos, which can prevent early breast cancer detection in … Continue reading “Cannes Lions: McCann wins Grand Prix in PR Category”

22Squared: Della Mathew joins new ECD, Senior VP

22Squared, the independent creative company that pushes brands to do good things, announces its new executive creative director, award-winning creative director, Della Mathew. Previously, Della led creative work at Ogilvy New York leading creative for IKEA USA and Citizens Bank. Other iconic clients included Heineken, Kodak, FANTA, Minute Maid, Motorola, Hyatt Hotels, Hershey’s, Coca-Cola, Stolichnaya, … Continue reading “22Squared: Della Mathew joins new ECD, Senior VP”

D&AD: Ogilvy earns top honor for Dove campaign

At last week’s D&AD Awards, Ogilvy earned top honors with “Courage is Beautiful” for Dove, which was awarded a Yellow Pencil in the Press & Outdoor – Press Campaigns category. In addition, Ogilvy also took home 8 Graphite Pencils, 16 Wood Pencils, and earned 26 Shortlists. In all, 19 offices contributed to Ogilvy’s impressive performance … Continue reading “D&AD: Ogilvy earns top honor for Dove campaign”

Friends play never-ending ‘Best of…’ on PS Plus Spot

In adam&eveDDB’s new bomb spot for PlayStation Plus, Sony brings to life the endless challenges you experience when playing online with friends.   The spot was directed by The Mob’s Paul W. S. Anderson (Mortal Kombat ’95, Resident Evil), who recently directed the feature movie based on the popular video game Monster Hunter.  We follow two … Continue reading “Friends play never-ending ‘Best of…’ on PS Plus Spot”

Director Mark Roth’s beautiful work for Finlandia

What makes Finlandia Vodka so special? Last year, the Revolver Amsterdam production team traveled to Finland to capture and discover its true essence. Shot in Lapland, the crew (along with the creative team of DDB UK Limited) navigated the challenging Finnish terrain covered in ice and snow for over a week. The film was directed … Continue reading “Director Mark Roth’s beautiful work for Finlandia”

Butter Music and Sound opens in Prague

International music and sound collective Butter Music and Sound has opened a Butter Europe headquarters based in Prague, a city steeped in rich musical heritage, headed by Executive Producer Steve Walsh and ECD Viliam Béreš. The department will continue to elevate the global reach created by Butter with the launch of their Berlin-based studio in … Continue reading “Butter Music and Sound opens in Prague”

Logan Industry signs director Tibor Glage

Full-service production company Logan Industry, which launched earlier this year, welcomes award-winning director Tibor Glage to its roster. Glage studied film at the London International Film School where he worked with Terry Gilliam, Mike Figgis, Piotr Sobociński and Freddie Francis. Glage is known for his cinematic visuals, kinetic shooting style and narrative storytelling. He has … Continue reading “Logan Industry signs director Tibor Glage”

Watch trailer for Marvel’s ‘Behind the Mask’

Today, Marvel Entertainment unveiled the trailer for its brand-new documentary special, Marvel’s Behind the Mask, which will debut 12th February exclusively on Disney+. Marvel’s Behind the Mask will explore the power of identity behind the world’s most iconic super heroes we know and love today. From the very inception of comic books, secret identities have … Continue reading “Watch trailer for Marvel’s ‘Behind the Mask’”

Heavy Duty Projects taps Gaudio and Ade

They’re turning up the volume at the bicoastal music company Heavy Duty Projects, as two new positions have been added that underscore the company’s robust growth.  The music-for-picture studio has named Maura Gaudio as Director of Business Development and Sebastian Ade as Associate Producer, both based out of New York. Their appointments were announced by Josh … Continue reading “Heavy Duty Projects taps Gaudio and Ade”

Crampsie inducted into AAF Hall of Achievement

Lauren Crampsie, President of Ogilvy New York, has been named one of the 2020 inductees into the American Advertising Federation’s (AAF) Advertising Hall of Achievement. For 28 years, the Advertising Hall of Achievement has remained the premier industry award to recognize young, talented individuals aged 40 and under, who are making a significant impact in … Continue reading “Crampsie inducted into AAF Hall of Achievement”

DAVID Miami takes top Agency Spot in The One Show

Led by the outstanding awards performance of “Moldy Whopper” for Burger King, DAVID Miami landed the top agency position in the world in The One Show 2020 Global Creative Rankings, revealed today by The One Club for Creativity. “Based on results of this year’s largest global awards program, The One Show 2020 Global Rankings are the definitive measure for … Continue reading “DAVID Miami takes top Agency Spot in The One Show”