The home has always been our refuge, and now, it’s the best way to protect ourselves and others from the spread of coronavirus COVID-19 which has reached 768, 466 positive cases and 36, 914 deaths. That’s why Ikea Spain, via agency McCann Madrid wants to pay tribute to our homes — the place that will be there to welcome us when we wake up in the morning and say good night in the evening.
In this new effort from Ikea, the messaging is simple stay home and spark your imagination.
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The film successfully encourages people to see our homes from a new perspective, and challenges us to view it as a place where new experiences can be enjoyed together. #stayhome
CREDITS:
CLIENT: Ikea
- LAURA DURÁN
- RAFAEL JIMÉNEZ
- CATARINA BASTOS
- PABLO SÁNCHEZ
- ANA ORDOÑEZ
- MAR AMADOR
AGENCY: McCann, Madrid
CREATIVE TEAM
- MÓNICA MORO
- RAQUEL MARTÍNEZ
- FERNANDO CEREZO
- TERESA MESONERO
- ALEJANDRA DE LUIS
ACCOUNT TEAM
- JAVIER PASCUAL ELENA RODRÍGUEZ
- SONSOLES SAN JOSÉ
- CLAUDIA SOLANO
- ALEJANDRA SIERRA
PLANNER
- JUAN MANUEL RAMIREZ
- PRODUCTION TEAM
- PALOMA ADRIEN
- PAULA GARCIA
- VANESSA PIZARRO
- ELISA CHIA
PRODUCTION
FOOTAGE: Developed by Ikea Global
POST: Craft Madrid
