Ikea Spain reminds us why it’s nice to be home

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(Ikea reminds us it’s nice to be home)

The home has always been our refuge, and now, it’s the best way to protect ourselves and others from the spread of coronavirus COVID-19 which has reached 768, 466 positive cases and 36, 914 deaths. That’s why Ikea Spain, via agency McCann Madrid wants to pay tribute to our homes — the place that will be there to welcome us when we wake up in the morning and say good night in the evening.

In this new effort from Ikea, the messaging is simple stay home and spark your imagination.

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ALSO READ: Coca-Cola and McCann react to social distancing

The film successfully encourages people to see our homes from a new perspective, and challenges us to view it as a place where new experiences can be enjoyed together. #stayhome

CREDITS:

CLIENT: Ikea

  • LAURA DURÁN
  • RAFAEL JIMÉNEZ
  • CATARINA BASTOS
  • PABLO SÁNCHEZ
  • ANA ORDOÑEZ
  • MAR AMADOR

AGENCY: McCann, Madrid

CREATIVE TEAM

  • MÓNICA MORO
  • RAQUEL MARTÍNEZ
  • FERNANDO CEREZO
  • TERESA MESONERO
  • ALEJANDRA DE LUIS

ACCOUNT TEAM

  • JAVIER PASCUAL ELENA RODRÍGUEZ
  • SONSOLES SAN JOSÉ
  • CLAUDIA SOLANO
  • ALEJANDRA SIERRA

PLANNER

  • JUAN MANUEL RAMIREZ
  • PRODUCTION TEAM
  • PALOMA ADRIEN
  • PAULA GARCIA
  • VANESSA PIZARRO
  • ELISA CHIA

PRODUCTION

FOOTAGE: Developed by Ikea Global

POST: Craft Madrid

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