Hiatus celebrates 3rd year & welcomes editor Joe Kell

Creative editorial & postproduction boutique Hiatus celebrates its Third Anniversary this month in April and welcomes new Editor Joe Kell. Kell joins the posthouse from Friendshop! in New York. “We are so thrilled to celebrate our third year here at Hiatus,” says Founder/Editor Shane Patrick Ford. Ford adds, “Because we had been working for a long time … Continue reading “Hiatus celebrates 3rd year & welcomes editor Joe Kell”

New AICP Awards unveils ‘Craft That Endures’ films

How do you mark an epic anniversary that celebrates a combined 65 years of achievement in advertising in the moving image, while simultaneously challenging the industry to share in the warm spotlight of achievement? If you’re AICP, you do what comes naturally: you create content. In this case, the content in question are spirited, inspired … Continue reading “New AICP Awards unveils ‘Craft That Endures’ films”

Mustang Mach-E takes on Gravity, Lightning, DNA Oh my

Since the Ford Mustang Mach-E was revealed, interest around Ford’s electric pony has been sky high. Recent insights point to the fact that Mustang Mach-E versus competitors’ comparisons have been growing rapidly. For instance, “Tesla vs Mach-E” searches have went up nine times during the past few weeks. This is in line with automotive comparison … Continue reading “Mustang Mach-E takes on Gravity, Lightning, DNA Oh my”

FedEx goes back to move forward in vaccine TVC

After a year of hardship due to Covid-19, we’re finally seeing the light at the end of the tunnel with the recently released vaccine. So FedEx, one of the largest delivery services in the world, is doing its part to help by pitching in to deliver the vaccines – the first step to getting back … Continue reading “FedEx goes back to move forward in vaccine TVC”

CarMax, Martin Agency want us to love our car

Pandemic perceptions aren’t necessarily reality. However, many of us DO feel stagnate. Spending days… heck weeks… in lockdown, cause small moves to suddenly have enormous impact. CarMax would argue some of the most magnanimous inventions of all time were simple: the built-in wine holder for showers, the Slanket, Saucemoto. Honestly, the wine holder is a … Continue reading “CarMax, Martin Agency want us to love our car”

Honey Baked Ham launches holiday campaign

This week, Honey Baked Ham has launched a seasonal campaign that reminds us of the good times and gets us excited about our holidays, whatever they may look like.   And the Reel 360 Team loves Honey Baked Ham. Wanting to give families an escape from the current reality, Honey Baked is leaning into the fact … Continue reading “Honey Baked Ham launches holiday campaign”

Daughter walks in Dad’s shoes in Macy’s spot

Beginning this Sunday, Nov. 8, Macy’s lauches a new holiday campaign. Created by BBDO, In Dad’s Shoes, tells a magical story about appreciation and the power of giving a thoughtful gift. Centered on a little girl who is trying to decide what to get her dad for Christmas, the film opens when she decides to try … Continue reading “Daughter walks in Dad’s shoes in Macy’s spot”

2020 AICP Awards release short list

Matt Miller, President and CEO of AICP, today announced the release of the shortlists for the 2020 AICP Awards – the AICP Post Awards, the AICP Next Awards and the AICP Show @MoMA. Winners in each of these three strategically-aligned competitions for excellence will be revealed during a series of free virtual premieres set to … Continue reading “2020 AICP Awards release short list”

Planned Parenthood wants to protect New Yorkers’ freedom to f*ck

When I began my career in advertising, I served as an apprentice to a city of “Eff” word masters, artisans if you will. Five borough dwellers who had elevated the use of the four-letter word to an art form. New Yorkers would say the eloquent, while brash use of f*ck is simply an extension of … Continue reading “Planned Parenthood wants to protect New Yorkers’ freedom to f*ck”