Beginning this Sunday, Nov. 8, Macy’s lauches a new holiday campaign. Created by BBDO, In Dad’s Shoes, tells a magical story about appreciation and the power of giving a thoughtful gift.
Centered on a little girl who is trying to decide what to get her dad for Christmas, the film opens when she decides to try on his shoes for size. Suddenly, the shoes come to life and start walking her through a day in the life of her dad, showing her all of the things he does for the family.
Once she’s spent a day in his shoes, she realizes the perfect gift to get him. And because it’s thoughtful and from the heart, it means the world to him. Watch below:
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A BBDO spokeswoman told Reel 360, the heartwarming spot was inspired by the idea that giving a thoughtful gift means really getting to know someone and that you can’t truly understand someone until you’ve walked a mile in their shoes.
In Dad’s Shoes was created by Macy’s with BBDO NY and will run on TV and online.
After the year we have had we could all use a little magic and appreciation. Our friends at BBDO certainly came through with this spot.
CREDITS:
CLIENT: Macy’s
- Chief Customer Officer: Rich Lennox
- SVP Customer Activation: Abigail James
- VP Executive Creative Director: Lee Walker
- Senior Director, Integrated Brand Strategy: Danielle Willett
- Director of Broadcast: Audrey De Shong
- Director Integrated Brand Strategy: Elana Tepper
- Manager Integrated Brand Strategy: Sam Chu
- Specialist Broadcast: Sandy Pletikosic
AGENCY: BBDO NY
- Chief Creative Officer, BBDO Worldwide: David Lubars
- Senior Creative Director: Eric Goldstein
- Creative Director: Fred Kovey
- Group Executive Producer: Diane Hill
- Senior Producer: Melanie Cornish
- Managing Director: Mark Cadman
- Senior Director: Patrice Reiley
- Director: Jessica Townsley
- Planning Director: Steve Panawek
- Account Manager: Abigail Solano
- Assistant Account Executive: Victoria Skrivanos
PRODUCTION: The Corner Shop Company
- Director: Peter Thwaites
- VP / Executive Producer: Anna Hashmi
- Executive Producer: Jay Shapiro
- Producer: Suza Horvat
- Production Supervisor: Mini Bhogal
SERVICE: Fimgroup.tv
- Executive Producer: Nathan Miles
- Head of Production: Renee Poulin
- Service Producer: Oliver Van Beek
EDITORIAL: Friendshop!
- Editor: Ben Suenaga
- Producer: Laura Shackleford
MUSIC: Human
SOURCE: BBDO
