Butter Music and Sound taps the composer Coke Youngblood

International music shop BUTTER Music and Sound has signed Coke Youngblood, yes his name for real, as a staff composer out of Los Angeles. A skilled musician by way of Texas in instruments ranging from guitars to keys to bass and beyond, he merges a myriad of organic and synthetic sounds with powerful vocals and … Continue reading “Butter Music and Sound taps the composer Coke Youngblood”

Bullitt Branded has a Coke and smiles

Bullitt has announced that filmmaker Coke Daniels has joined the collective. This is the inaugural representation for Daniels in the branded content and advertising arena. The noted director, whose upcoming feature Karen starring Taryn Manning, Cory Hardrict, and Jasmine Burke is available on-demand September 14, has written, produced, and directed nine films over the past two decades, including My Baby’s … Continue reading “Bullitt Branded has a Coke and smiles”

Coke believes “Together Tastes Better” in new film

One of the more positive aspects of having to quarantine during the novel coronavirus COVID-19 pandemic, is that we have been able to spend quality time with those closest to us. “The great meal,” the latest Coca-Cola anthem film that launches its new food communication platform, “Together tastes better.” Especially with Coke. Created by Anomaly … Continue reading “Coke believes “Together Tastes Better” in new film”

Will Jonah Hill flake on Martin Scorsese in Coke ad?

Oh those dots. You know ’em. And we at Reel 360 hate ’em. The blinking dots of hell that appear on your smartphone when you have texted someone and are waiting – for what seems like an eternity – for a response. That’s what Coca-Cola Energy taps into for a superb Super Bowl spot from … Continue reading “Will Jonah Hill flake on Martin Scorsese in Coke ad?”

Everyone has a hero side in new Coke ‘Avengers’ spot

JWT Brazil, Coca-Cola No Sugar and Marvel Studios have assembled to craft a great new spot that ties in perfectly of Avengers: Endgame. And like Thanos’ snap, the work affects the universe, but in a positive way this time. Mirroring the story of powerful women heroes in Endgame the commercial’s protagonist is a young woman, … Continue reading “Everyone has a hero side in new Coke ‘Avengers’ spot”

Award-Winning automotive director Rory McKellar signs with Durable Goods 

Award-winning automotive director Rory McKellar has joined bicoastal production company Durable Goods. Over the span of his 25-year career in commercial production, McKellar’s dynamic body of work spanning television, commercials, and films has earned him global recognition. His instincts and narrative style has landed him numerous campaigns with leading automotive brands, as well as directing … Continue reading “Award-Winning automotive director Rory McKellar signs with Durable Goods “

Eva Doležalová signs to Ridley Scott ’s RSA Films & Black Dog Films

Award-winning Czech director, producer and writer, Eva Doležalová has signed to RSA Films and Black Dog Films for US/UK representation.  Doležalová’s first short film, Sound of Sun, starring Sean Penn, Suki Waterhouse and Jack Kilmer premiered on Nowness in 2016 to critical acclaim. She went on to direct multiple other short films, including Carte Blanche, starring Dylan Sprouse, Suki Waterhouse … Continue reading “Eva Doležalová signs to Ridley Scott ’s RSA Films & Black Dog Films”

AICP: Zillow’s Journey wins Best in Show

Ben Kwok, Visual Effects Supervisor at Blacksmith, won the Best in Show at the AICP Post Awards premiere, held virtually this week. Kwok won for his masterful compositing and Flame work on “The Journey” for Zillow, in which a young girl is accompanied on frightening and fanciful travels to her new home by a pair … Continue reading “AICP: Zillow’s Journey wins Best in Show”

dentsu: Fred Levron named Global CCO

dentsu International has announced that Fred Levron has been named global chief creative officer. This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide. The global chief creative officer hire accelerates dentsu’s creative ambitions across its agencies and for its clients, who make up 95 of … Continue reading “dentsu: Fred Levron named Global CCO”

Pepsi Study: Signature burgers go better with Pepsi

On National Hamburger Day this Friday, Pepsi is taking a stand and encouraging consumers to pair any burger of their choice with Pepsi, courtesy of the brand. Pepsi has always claimed that America’s favorite foods, like pizza, wings, and burgers go #BetterWithPepsi. However, for the past 30+ years, burger lovers have had a very limited … Continue reading “Pepsi Study: Signature burgers go better with Pepsi”

Squeak E. Clean scores three Super Bowl LV spots

Global creative audio network Squeak E. Clean Studios once again heralds the Super Bowl with three of the most talked-about game day ads. The company lent dynamic musical stylings and audio prowess to Squarespace’s “5 to 9,” debuting a remix of the Dolly Partons’ original “9 to 5” by the country music singer herself, State … Continue reading “Squeak E. Clean scores three Super Bowl LV spots”

Teri Altman promoted to Head of Production at DDB

News from DDB New York announced today the promotion of Teri Altman to Head of Production. Altman is elevated from her position as Executive Producer. “Teri is fundamental to the creativity and culture of DDB New York. She is a force that not only break barriers but builds,” says Audrey Melofchik, President of DDB New York. “People want … Continue reading “Teri Altman promoted to Head of Production at DDB”

‘Twas the night before Super Bowl with Frito-Lay

With many major brands such as Budweiser, Coke, Pepsi and Hyundai skipping out on spending the estimated $5.5 million for a :30-second ad slot during Super Bowl LV, one would think that this year’s assortment of spots might be along the quality of say Ashley’s Furniture or Carshield. Thank brands like Frito-Lay for not allowing … Continue reading “‘Twas the night before Super Bowl with Frito-Lay”

Michelob ULTRA reveals Super Bowl campaign

Like a rushing Defensive line, here come the Super Bowl spots. Super Bowl stalwarts such as Budweiser, Coke and Pepsi may be taking a break from the Big Game, but that doesn’t mean other brands are. Michelob ULTRA, and agency Wieden+ Kennedy, unveiled its Super Bowl campaign which poses a thought-provoking question on the role … Continue reading “Michelob ULTRA reveals Super Bowl campaign”

Surprise! These are Christmas movies, too

Christmas is this week and not everyone is into the same old, typical Christmas romantic comedy tropes or the “feel good”, heartwarming “spirit of the season” sappy films with a moral to the story. Sometimes, you just want to sit down and pass the time watching quality films that might take place around Christmas, but … Continue reading “Surprise! These are Christmas movies, too”

ARK: Survival Evolved to be an animated TV Series

Studio Wildcard has partnered with acclaimed director Jay Oliva (Batman: The Dark Knight Returns, Justice League: The Flashpoint Paradox) to executive produce and co-showrun an original animated television series based on the hit video game ARK: Survival Evolved. Created and executive produced by the game’s creators Jeremy Stieglitz and Jesse Rapczak, ARK: The Animated Series is composed of … Continue reading “ARK: Survival Evolved to be an animated TV Series”

Coca-Cola to conduct $4 billion global review

This is surely a lump of coal in Coca-Cola’s media and creative agencies. The beverage giant announced today Wednesday that it has launched a global agency review of all partners. The review is said to include creative, production management, shopper and experiential marketing, services that require “significant investment from our brands,” a Coca-Cola spokesperson said … Continue reading “Coca-Cola to conduct $4 billion global review”

Wendy’s, Uber Eats launch Never Stop Gaming Menu

Wendy’s and Uber Eats have announced they are teaming up to connect fans with five of the biggest Twitch streamers for five days of non-stop gaming, delicious meal combos and exclusive prizes for fans. From December 8 -12, fans can order signature Wendy’s meals from five of the biggest Twitch streamers – TFUE, FLIGHT, itsHafu, xChocoBars and … Continue reading “Wendy’s, Uber Eats launch Never Stop Gaming Menu”

Chapeau Studios links Troy Kelley & Jon Campbell

Chapeau Studios continues to bolster its creative offering with two key additions to the company, Chief Solutions Officer Troy Kelley and EP of Creative Content Jon Campbell. Kelley and Campbell join founders Ben Looram and Karuna Venter, and Creative Director Lauren Mayer-Beug, on Chapeau’s leadership team. In 2020, Chapeau Studios continued to expand its full-service … Continue reading “Chapeau Studios links Troy Kelley & Jon Campbell”

Ogilvy bolsters creative team with key hires

Ogilvy is bolstering the creative and technology teams in its flagship New York office with several new hires and promotions. WeiWei Dong and Isaac Silverglate have joined the agency as global executive creative directors on Instagram, which named Ogilvy its lead agency partner in 2019, while Della Mathew has been promoted to executive creative director. … Continue reading “Ogilvy bolsters creative team with key hires”