Coke, Pepsi and Starbucks suspend business in Russia

Echoing other brands concern about the unprovoked Russian invasion of Ukraine, three major brands – The Coca-Cola Company, Pepsico and Starbucks have announced the suspension of business in Russia. Today, Atlanta-based Coke made the announcement that it would suspend its business citing “tragic events.” “Our hearts are with the people who are enduring unconscionable effects … Continue reading “Coke, Pepsi and Starbucks suspend business in Russia”

Butter Music and Sound taps the composer Coke Youngblood

International music shop BUTTER Music and Sound has signed Coke Youngblood, yes his name for real, as a staff composer out of Los Angeles. A skilled musician by way of Texas in instruments ranging from guitars to keys to bass and beyond, he merges a myriad of organic and synthetic sounds with powerful vocals and … Continue reading “Butter Music and Sound taps the composer Coke Youngblood”

Bullitt Branded has a Coke and smiles

Bullitt has announced that filmmaker Coke Daniels has joined the collective. This is the inaugural representation for Daniels in the branded content and advertising arena. The noted director, whose upcoming feature Karen starring Taryn Manning, Cory Hardrict, and Jasmine Burke is available on-demand September 14, has written, produced, and directed nine films over the past two decades, including My Baby’s … Continue reading “Bullitt Branded has a Coke and smiles”

Coke believes “Together Tastes Better” in new film

One of the more positive aspects of having to quarantine during the novel coronavirus COVID-19 pandemic, is that we have been able to spend quality time with those closest to us. “The great meal,” the latest Coca-Cola anthem film that launches its new food communication platform, “Together tastes better.” Especially with Coke. Created by Anomaly … Continue reading “Coke believes “Together Tastes Better” in new film”

Will Jonah Hill flake on Martin Scorsese in Coke ad?

Oh those dots. You know ’em. And we at Reel 360 hate ’em. The blinking dots of hell that appear on your smartphone when you have texted someone and are waiting – for what seems like an eternity – for a response. That’s what Coca-Cola Energy taps into for a superb Super Bowl spot from … Continue reading “Will Jonah Hill flake on Martin Scorsese in Coke ad?”

Everyone has a hero side in new Coke ‘Avengers’ spot

JWT Brazil, Coca-Cola No Sugar and Marvel Studios have assembled to craft a great new spot that ties in perfectly of Avengers: Endgame. And like Thanos’ snap, the work affects the universe, but in a positive way this time. Mirroring the story of powerful women heroes in Endgame the commercial’s protagonist is a young woman, … Continue reading “Everyone has a hero side in new Coke ‘Avengers’ spot”

Sprite delivers a slam dunk with Apache

When you change the iconic color of your bottle like Sprite, you hire the best colorist. I know this because I just worked with Apache on my short film, Storage. They are wonderful. Shout out to Jennifer Gaida! Anyway, I digress. For this Reel Ad of the Week, Apache’s Quinn Alvarez worked on the new … Continue reading “Sprite delivers a slam dunk with Apache”

AMC’s trailer for final season of Kevin can F**k Himself

AMC & AMC+ debuted the official trailer and key art for the second season of the groundbreaking dark comedy Kevin Can F**K Himself, starring Emmy Award-winning actress Annie Murphy (Schitt’s Creek). Alternating between traditional multi-camera sitcom and single-camera drama, this ambitious genre-bending series will return on Monday, August 22 at 9pm ET/PT on AMC, with the first two episodes available on AMC+. … Continue reading “AMC’s trailer for final season of Kevin can F**k Himself”

Russia unveils its version of McDonald’s

Russia has a new fast food, McDonald’s-ish restaurant. The new restaurant has unveiled its logo – a graphic burger and fries in the shape of an “M.” In May, McDonald’s, along with other brands,  announced plans to either leave or suspend business in Russia as a sign of solidarity with the Ukraine over Putin’s baseless … Continue reading “Russia unveils its version of McDonald’s”

Liquid Death’s hilarious blind taste test is Reel Ad of the Week

To kick off the summer, Liquid Death, put its new flavors head to head in blind taste tests, against the most expensive, premium liquids on planet Earth, and the results will shock you!  The new campaign – “The Liquid Death Blind Taste Test” – has taste-testers sampling various luxurious liquids including Beluga Caviar ($580), Imported Squid Ink … Continue reading “Liquid Death’s hilarious blind taste test is Reel Ad of the Week”

Bindery Appoints Priscilla Colón as Head of Post

Our friends at film and branded content studio Bindery announced that Priscilla Colón has joined the company as Head of Post. Priscilla will be responsible for running the Post department, which includes managing a team of full-time and freelance staff and collaborating with the Creative and Production departments to execute on Bindery’s integrated script to screen model … Continue reading “Bindery Appoints Priscilla Colón as Head of Post”

MARVIN, Porsche Cars create Sound and Driven music series

MARVIN Media and Porsche Cars North America, Inc., have teamed up for Sound and DrivenTM– a new series of short films featuring some of music’s most respected artists and producers as they take their records on the legendary car test, in an all-electric 2022 Cherry Metallic Porsche Taycan with a Bose Surround Sound System, featuring … Continue reading “MARVIN, Porsche Cars create Sound and Driven music series”

JuneShine launches first live TVC

JuneShine – the #1 hard kombucha brand in the U.S. with over $30M raised and 30M cans sold of its insanely delicious, honest alcohol for a better planet made with only real, organic ingredients – has expanded outside the hard kombucha realm with an exciting new product: JuneShine Spirits.  The new better-for-you, ready-to-drink canned cocktails … Continue reading “JuneShine launches first live TVC”

Surprise! These are Christmas movies, too

Christmas is this week and not everyone is into the same old, typical Christmas romantic comedy tropes or the “feel good”, heartwarming “spirit of the season” sappy films with a moral to the story. Sometimes, you just want to sit down and pass the time watching quality films that might take place around Christmas, but … Continue reading “Surprise! These are Christmas movies, too”

Award-Winning automotive director Rory McKellar signs with Durable Goods 

Award-winning automotive director Rory McKellar has joined bicoastal production company Durable Goods. Over the span of his 25-year career in commercial production, McKellar’s dynamic body of work spanning television, commercials, and films has earned him global recognition. His instincts and narrative style has landed him numerous campaigns with leading automotive brands, as well as directing … Continue reading “Award-Winning automotive director Rory McKellar signs with Durable Goods “

Eva Doležalová signs to Ridley Scott ’s RSA Films & Black Dog Films

Award-winning Czech director, producer and writer, Eva Doležalová has signed to RSA Films and Black Dog Films for US/UK representation.  Doležalová’s first short film, Sound of Sun, starring Sean Penn, Suki Waterhouse and Jack Kilmer premiered on Nowness in 2016 to critical acclaim. She went on to direct multiple other short films, including Carte Blanche, starring Dylan Sprouse, Suki Waterhouse … Continue reading “Eva Doležalová signs to Ridley Scott ’s RSA Films & Black Dog Films”

AICP: Zillow’s Journey wins Best in Show

Ben Kwok, Visual Effects Supervisor at Blacksmith, won the Best in Show at the AICP Post Awards premiere, held virtually this week. Kwok won for his masterful compositing and Flame work on “The Journey” for Zillow, in which a young girl is accompanied on frightening and fanciful travels to her new home by a pair … Continue reading “AICP: Zillow’s Journey wins Best in Show”

dentsu: Fred Levron named Global CCO

dentsu International has announced that Fred Levron has been named global chief creative officer. This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide. The global chief creative officer hire accelerates dentsu’s creative ambitions across its agencies and for its clients, who make up 95 of … Continue reading “dentsu: Fred Levron named Global CCO”

Pepsi Study: Signature burgers go better with Pepsi

On National Hamburger Day this Friday, Pepsi is taking a stand and encouraging consumers to pair any burger of their choice with Pepsi, courtesy of the brand. Pepsi has always claimed that America’s favorite foods, like pizza, wings, and burgers go #BetterWithPepsi. However, for the past 30+ years, burger lovers have had a very limited … Continue reading “Pepsi Study: Signature burgers go better with Pepsi”

Squeak E. Clean scores three Super Bowl LV spots

Global creative audio network Squeak E. Clean Studios once again heralds the Super Bowl with three of the most talked-about game day ads. The company lent dynamic musical stylings and audio prowess to Squarespace’s “5 to 9,” debuting a remix of the Dolly Partons’ original “9 to 5” by the country music singer herself, State … Continue reading “Squeak E. Clean scores three Super Bowl LV spots”