The Richards Group steps into the heat to film Hope Rises

The Dixie Fire — one of the largest, most destructive wildfires in California’s history — reduced towns, homes, and lives to ashes. And yet, hope remains. In that spirit, Hope Rises is an organized effort to help rebuild the community and town of Greenville, California and the surrounding communities of Plumas County that were destroyed by the … Continue reading “The Richards Group steps into the heat to film Hope Rises”

Motel 6 turns off the lights on the Richards Group

Oop. Longtime clients Motel 6, and now Home Depot, have fired The Richards Group for racist remarks reportedly made by 88-year-old founder Stan Richards. According to Advertising Age, during a creative review for its 34-year-old client Motel 6, Richards allegedly said a new campaign was “too Black” and would not resonate with motel chain’s “significant … Continue reading “Motel 6 turns off the lights on the Richards Group”

Direct Auto Insurance names The Richards Group as AOR

Direct Auto Insurance, a leader in the nonstandard auto insurance space, has named The Richards Group as the company’s new brand advertising agency. Working closely with Direct Auto’s leadership, The Richards Group will be responsible for overall creative advertising strategy as well as digital strategy, sponsorship marketing, consumer promotions, CRM/analytics, and multicultural marketing led by … Continue reading “Direct Auto Insurance names The Richards Group as AOR”

Richards Group announces Chief Talent, Culture Officer

The Richards Group has named its first chief talent and culture officer. Nikki Wilson, former human resources and labor relations director at General Motors, will report to CEO Glenn Dady. Along with the appointment of outside inclusion, equity and diversity (IE&D) counsel Do What Matters earlier this year, this furthers the agency’s commitment to a broader and … Continue reading “Richards Group announces Chief Talent, Culture Officer”

Richards Group engages Dr. Lauren Tucker for diversity

As part of its commitment to implement meaningful, measurable diversity, equity and inclusion (DEI) initiatives, The Richards Group has formally engaged diversity consultant Dr. Lauren Tucker PhD and her team at Do What Matters to help the agency navigate its refounding. In October of last year, the agency found itself in hot water after founder Stan Richards’ made racist remarks during … Continue reading “Richards Group engages Dr. Lauren Tucker for diversity”

Cracker Barrel, Dr. Pepper leave Richards Group

More troubling news for The Richards Group. Just a day after Home Depot left the agency due to founder Stan Richards’ racist remarks during an internal review, Cracker Barrel and Keurig Dr Pepper have now distanced themselves from the award-winning independently owned agency. More hits for Richards Group: Cracker Barrel says it has dropped Richards … Continue reading “Cracker Barrel, Dr. Pepper leave Richards Group”

Lucky savors “collab” with Richards Group for NRA

Not that NRA. The National Restaurant Association. The Association’s new spot, via the Richards Group and production studio and post house Lucky, perfectly captures what we crave when we dine out – great food, of course, and a welcoming and fun atmosphere in which to enjoy it. As restaurants open up for more dining options, … Continue reading “Lucky savors “collab” with Richards Group for NRA”

Stan Richards fires himself from agency

They say the year 2020 is all about transitions. This is certainly true for Richards Group founder Stan Richards, who after making a racist comment during an internal creative review last week, was forced to transition himself out of the iconic Dallas agency. In a just-released statement, The Richards Group said that effective immediately, Glenn … Continue reading “Stan Richards fires himself from agency”

CDDP announces finalists and 5 new fellows

Tamika Lamison, Executive Director of the Commercial Directors Diversity Program (CDDP), today announced the five Fellows who have each been awarded $25,000.00 stipends to produce spec spots during the Program’s 2022 cycle. The Fellows are: MG ‘Grace’ Evangelista, Alexander Gilbert, Rhym Guisse’, LJ Johnsn and Andrew Rhee. According to Lamison, almost 700 Directors applied to … Continue reading “CDDP announces finalists and 5 new fellows”

Frito-Lay amplifies Black creative voices with #JoyFULLYBlack

Frito-Lay has launched its #joyFULLYBlack campaign, a project designed to celebrate the joy-filled stories that are reflected in our communities, families, friendships and daily interactions. As a part of Frito-Lay and PepsiCo’s Racial Equality Journey (REJ) Initiative— Frito-Lay will invest more than $400 million dollars over the next five years to support the Black community. This project is … Continue reading “Frito-Lay amplifies Black creative voices with #JoyFULLYBlack”

AICP: Zillow’s Journey wins Best in Show

Ben Kwok, Visual Effects Supervisor at Blacksmith, won the Best in Show at the AICP Post Awards premiere, held virtually this week. Kwok won for his masterful compositing and Flame work on “The Journey” for Zillow, in which a young girl is accompanied on frightening and fanciful travels to her new home by a pair … Continue reading “AICP: Zillow’s Journey wins Best in Show”

Treehouse: Editor Greg Sunmark to anchor talent roster

Treehouse Edit has brought in veteran creative editor Greg Sunmark to anchor its talent roster as the studio undergoes a shift in talent, focus and client mix. The news of Sunmark’s joining was made by Executive Producer Jeremy Besser, who helped launch the editorial boutique with partner Reid Brody in 2012. Besser says Sunmark’s signing, … Continue reading “Treehouse: Editor Greg Sunmark to anchor talent roster”

BBDO has the tools for Home Depot

Home Depot has appointed BBDO as its U.S. creative agency of record, consolidating its creative and media accounts in the U.S. with Omnicom. Ad Age was the first to break the news. The announcement follows the home improvement center’s decision to go with Omnicom Media Group’s OMD as U.S. media agency of record in January. The decision … Continue reading “BBDO has the tools for Home Depot”

BBDO MPLS names Sue Batterton ECD

BBDO Minneapolis has named Sue Batterton as the agency’s new Executive Creative Director. According to a statement from a spokesperson, Batterton will be responsible for the agency’s creative output.  “There was a lot of interest in this position,” said Neil White, BBDO MPLS’ President and CEO. “Sue’s passion for the work, her proven ability to … Continue reading “BBDO MPLS names Sue Batterton ECD”

Motel 6 choose to room with Barkley for new campaign

Motel 6 has selected Barkley, a Kansas City-based independent agency known for building modern brands for modern consumers, as its new agency of record. Barkley will be working with Motel 6 on several key initiatives in 2021, including a ‘return to travel’ campaign, expanding its reach to guests, and aligning across multi-channel efforts. “Motel 6 … Continue reading “Motel 6 choose to room with Barkley for new campaign”

Threaded Pictures adds Chad Ostrom to roster

Threaded Pictures has announced the signing of Director Chad Ostrom to its roster. Known for his visual storytelling and lifestyle work, Ostrom’s ability to weave beautiful imagery and effectively communicate a brand’s message makes him a valuable new addition to the Threaded team. Ostrom has fostered relationships with agencies big and small to help create … Continue reading “Threaded Pictures adds Chad Ostrom to roster”

RAM builds excitement in campaign for the 2021 TRX

Our friends at Lucky have contributed to a campaign of epic intensity to launch the highly-anticipated 2021 RAM TRX. The series of short digital teasers, edited by Marc Stone for Dallas-based agency The Richards Group, are goosebump raising, heart palpating moments that demonstrate the power and performance of the vehicle without actually seeing it. For … Continue reading “RAM builds excitement in campaign for the 2021 TRX”

Lucky makes water awesome with animated spot

Being headquartered in Hollywood, the Reel 360 team is all-too aware of how important water conservation is throughout the year. As summer heats up it is especially vital not to waste this precious resource. A new spot ‘Water Is Awesome,’ via agency The Richards Group, reminds us to keep Texas water on tap in a … Continue reading “Lucky makes water awesome with animated spot”

Lucky edits NOT The Oak Cliff Film Festival’s Trailer

Like many events this year, the Oak Cliff Film Festival, located in Dallas, was faced with cancelling due to the pandemic. Instead, they launched NOT The Oak Cliff Film Festival – a livestream screening and filmmaker Q&A taking place on Thursday, June 4th, which – as this wonderfully awkward trailer starring Colton White relates – … Continue reading “Lucky edits NOT The Oak Cliff Film Festival’s Trailer”

Lucky Post’s Selvarajan cuts into P.F. Chang’s visual feast

P.F. Chang’s takes viewers on an epicurean adventure that delights the senses in a new campaign via The Richards Group. Traveling to Japan and South Korea, two films and a series of commercials explore the culinary traditions of Ramen and Bulgogi – along with the signature touches chefs add to personalize these iconic dishes. Along … Continue reading “Lucky Post’s Selvarajan cuts into P.F. Chang’s visual feast”