RAM builds excitement in campaign for the 2021 TRX

(Lucky Post helps build RAM excitement)

Our friends at Lucky have contributed to a campaign of epic intensity to launch the highly-anticipated 2021 RAM TRX. The series of short digital teasers, edited by Marc Stone for Dallas-based agency The Richards Group, are goosebump raising, heart palpating moments that demonstrate the power and performance of the vehicle without actually seeing it.

For Stone, the TRX project was an editor’s dream – the opportunity to help craft engaging and enticing moments with exquisite footage. His piece adds glimpses of the TRX’s bold design, along with its massive capabilities and deft handling.


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“I was blown away by the footage – it was just gorgeous and there were so many options from which to choose. We weren’t constrained by a specific running time, so it was a matter of finding what paid off with the biggest impact with an edge of mystery.”

CLIENT: FCA US LLC

  • Head of RAM Truck Brand Communication: Jeff Summers
  • RAM Brand Advertising Manager: Lindsey Hart

AGENCY: The Richards Group

  • Creative Director: Chuck Schiller
  • Producer: Paul Nelson
  • Art Director: Parker Bell & Diego Zelaya
  • Writer: Chad Berry
  • Product Specialist: Chris Siminski
  • Brand Management Principal: Dave Allen
  • Brand Management: Jeffrey Lefkovits and Eric Stern
  • Business Manager: Sara Sax

Production Company: Sherpas Cinema

Directors: Renan Ozturk & Eric Crosland

Post: Lucky 

  • Editor: Marc Stone
  • Assistant Editor: Katian Kerr
  • Color Correction: Neil Anderson
  • Sound Design/Mix: Matt Cimino
  • Online: Mark Sullivan
  • Executive Producer: Jessica Berry
  • Producer: Kendall Kendall

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SOURCE: Lucky

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