BBDO, Smuggler win Emmy for ‘Back to School Essentials’

On Saturday, September 19, Sandy Hook Promise, Smuggler Productions, and BBDO New York were honored with the prestigious Emmy Award for Outstanding Commercial of 2019 for “Back-to-School Essentials,” the short film that gives voices to students’ fears that school shootings have become the new normal. The Television Academy of Arts and Sciences selected this PSA over … Continue reading “BBDO, Smuggler win Emmy for ‘Back to School Essentials’”

Music video auteur Allie Avital signs with SMUGGLER

SMUGGLER has announced the signing of New-York born Allie Avital. Avital’s work has a reputation for being both visually arresting and conceptually bold and original. She is an ambitious and exciting film maker that the company believes will bring a clear voice and an assured and definite talent to their roster. SMUGGLER has always been … Continue reading “Music video auteur Allie Avital signs with SMUGGLER”

Elton John is skint and Lil Nas X questions it in hilarious Uber Eats campaign

The Reel 360 team always thought the Mark Hamill/Patrick Stewart Uber Eats spot would be hard to beat. Others have come close, but this Lil Nas X/Sir Elton John teaming is nothing short of bomb. They are the stars of Uber Eats’ newest ‘Tonight I’ll Be Eating’ campaign. Each unapologetically themselves, iconically unique and cross-generational … Continue reading “Elton John is skint and Lil Nas X questions it in hilarious Uber Eats campaign”

Katy Perry’s Teenage Dream takes dramatic turn in new Sandy Hook PSA

This is a hard one to watch. But you have to. BBDO, New York has returned with a dramatic new PSA for leading gun violence prevention organization, Sandy Hook Promise (SHP). And it’s our Reel Ad of the Week. Launching yesterday, the new film, ironically titled Teenage Dream, illustrates how being a teenager is not the carefree … Continue reading “Katy Perry’s Teenage Dream takes dramatic turn in new Sandy Hook PSA”

AICP: Beats by Dre’s “You Love Me” wins Best in Show

Winners of the 2021 AICP Show: The Art & Technique of the Commercial were presented last night at a virtual presentation. Together with the AICP Next Awards, which were presented virtually on July 28, and the AICP Post Awards, presented virtually on July 27, they comprise the AICP Awards’ suite of juried competitions.   “You … Continue reading “AICP: Beats by Dre’s “You Love Me” wins Best in Show”

AICP: Zillow’s Journey wins Best in Show

Ben Kwok, Visual Effects Supervisor at Blacksmith, won the Best in Show at the AICP Post Awards premiere, held virtually this week. Kwok won for his masterful compositing and Flame work on “The Journey” for Zillow, in which a young girl is accompanied on frightening and fanciful travels to her new home by a pair … Continue reading “AICP: Zillow’s Journey wins Best in Show”

Union: Editor Justin “Q” Quagliata joins roster

Editor Justin Quagliata, whose work has been honored with the Cannes Grand Prix For Good, as well as D&AD, AICP, Webby Awards, and more, has joined bicoastal Union Editorial. Known for nearly two decades as “Q,” he recently edited E*Trade’s return to the Super Bowl – “Workout” – created via Mullen Lowe, directed by Smuggler’s … Continue reading “Union: Editor Justin “Q” Quagliata joins roster”

AICP launches Mentoring Program for BIPOC

The AICP’s Equity & Inclusion Committee, an integral part of the association’s commitment to facilitate real and sustainable long-term equity shifts within the industry, has unveiled plans for its new AICP Mentoring Program, which launches this month and is now accepting applications for prospective mentees.  Aimed at everyone from those just launching their careers to … Continue reading “AICP launches Mentoring Program for BIPOC”

Leslie Jones double teams in Uber Eats campaign

One of the first events cancelled in the beginning of the pandemic was last year’s NCAA’s March Madness. It’s been a long year waiting, but now it’s back and Uber Eats is bringing fans ‘Double the Madness’ with BOGO deals all tournament long, and spots featuring actress and comedian Leslie Jones. The 30-second ad breaks … Continue reading “Leslie Jones double teams in Uber Eats campaign”

Sugar Ray Leonard finds resilience with Midcaps

The latest campaign from McCann New York for State Street Global Advisors campaign captures their spirit of resilience by depicting the knockdown and recovery of one boxing’s greatest middleweights –Sugar Ray Leonard – while interspersing it with some iconic embodiments of MidCap businesses – a pilot, a chef, a medical researcher, a corporate leader and a steel … Continue reading “Sugar Ray Leonard finds resilience with Midcaps”

Welcome to the Super Bowl, baby – From Huggies, Droga5

Babies and puppies always seem to score big on the Super Bowl. To be honest, if you’re Huggies what else are you going to use? To launch Huggies’ new platform and establish the brand’s point of view, the brand has debuted its global anthem film ‘Welcome to the World, Baby’. The two-minute film sets out … Continue reading “Welcome to the Super Bowl, baby – From Huggies, Droga5”

Wayne and Garth are back in Uber Eats Super Bowl spot

The Super Bowl was made for Super Bowl parties. Except this year. But that doesn’t mean we can’t order from Uber Eats and party on. You know, like Wayne and Garth. Mike Myers and Dana Carvey, the stars who created and brought to life local-access legends Wayne Campbell and Garth Algar on the classic Saturday … Continue reading “Wayne and Garth are back in Uber Eats Super Bowl spot”

Kevin Durant and Degree team for “Tears of Joy”

Today, NBA star Kevin Durant and Unilever’s Degree Deodorant have launched a new campaign, “Tears of Joy,” which offers a firsthand look at the NBA star’s inspiring journey back to the court and how he stays motivated and encourages everyone to #KeepMoving.  We already know that movement can help unlock transformative physical, emotional and social … Continue reading “Kevin Durant and Degree team for “Tears of Joy””

CarMax, Martin Agency want us to love our car

Pandemic perceptions aren’t necessarily reality. However, many of us DO feel stagnate. Spending days… heck weeks… in lockdown, cause small moves to suddenly have enormous impact. CarMax would argue some of the most magnanimous inventions of all time were simple: the built-in wine holder for showers, the Slanket, Saucemoto. Honestly, the wine holder is a … Continue reading “CarMax, Martin Agency want us to love our car”

Surprise! These are Christmas movies, too

Christmas is this week and not everyone is into the same old, typical Christmas romantic comedy tropes or the “feel good”, heartwarming “spirit of the season” sappy films with a moral to the story. Sometimes, you just want to sit down and pass the time watching quality films that might take place around Christmas, but … Continue reading “Surprise! These are Christmas movies, too”

‘Stranger Things’ adds Freddy Krueger & more

New nightmares are coming out of Hawkins, Indiana, and they are about to get much worse because Freddy Krueger himself is joining the Stranger Things fray as one of eight new casting additions to the fourth season. Nightmare on Elm Street horror legend Robert Englund will appear in the recurring role of Victor Creel, described … Continue reading “‘Stranger Things’ adds Freddy Krueger & more”

One Club announces Young Guns 18 winners

The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, has announced the diverse group of 31 winners hailing from 11 countries for the prestigious Young Guns 18 competition, celebrating creative professionals age 30 or younger. Young Guns is the industry’s only cross-disciplinary, portfolio-based global awards competition that identifies today’s … Continue reading “One Club announces Young Guns 18 winners”

BBDO, Macy’s want you to love what you wear

The Reel 360 team loves all things Fall. Pumpkin spice everywhere. And definitely the fashion. It’s our time to shine, and this season Macy’s is inspiring shoppers to make the most of every moment big or small by dressing a little extra and showing-off their personal style. With an incredible assortment of must-have curated fashion … Continue reading “BBDO, Macy’s want you to love what you wear”

AICP Equity & Inclusion Committee sets agenda

AICP’s Equity & Inclusion Committee, launched as part of the association’s Commitment to Drive Change initiative, has announced its roster of members and established its working agenda as it moves to help the industry cast a wider net for talent, create opportunities for mentorship and advancement for people of color and establish hiring practices that … Continue reading “AICP Equity & Inclusion Committee sets agenda”