Johannes Leonardo CCO Julia Neumann named AMP Awards Chairperson

Julia Neumann, Chief Creative Officer of the independent New York agency Johannes Leonardo, has been named as Chair of the 2022 AMP Awards for Music & Sound. Her appointment was announced by Georg Bissen of MetaTechnik, President of the AMP National Board and a member of its 2022 AMP Awards Committee. The deadline for entering … Continue reading “Johannes Leonardo CCO Julia Neumann named AMP Awards Chairperson”

Julia Neumann named CCO at Johannes Leonardo

Our friends at Johannes Leonardo have a new leader. The award-winning agency has hired Julia Neumann as Chief Creative Officer. An industry veteran who has held executive creative roles at several leading advertising agencies, Neumann most recently was ECD at TBWA\Chiat\Day NY where she spent the last three years leading creative output for brands such as … Continue reading “Julia Neumann named CCO at Johannes Leonardo”

Johannes Leonardo’s first Oscar Mayer work

This is meaty. Oscar Mayer has unveiled an ambitious brand refresh this week, including the brand’s first creative from new AOR Johannes Leonardo. As a cultural icon for over 138 years, Oscar Mayer has always sparked smiles around people’s united love of meat. For the first time in its history, Oscar Mayer is unveiling a cohesive new look and … Continue reading “Johannes Leonardo’s first Oscar Mayer work”

Johannes Leonardo elevates Wilcox to Managing Director

Creative agency Johannes Leonado is pleased to announce that it has promoted Emily Wilcox to managing director, effective immediately.  In her new role, Wilcox will be tasked with building high functioning teams that continue to deepen client relationships and drive the growing culture at JL. As the agency continues to scale, Wilcox will ensure that … Continue reading “Johannes Leonardo elevates Wilcox to Managing Director”

Ogilvy, Martin, Leonardo latest to reduce numbers

The devastating effects of coronavirus COVID-19 continue to impact agencies across the United States. Ogilvy, which has 132 offices in 82 countries, is the latest agency to go through a series of layoffs and furloughs in the United States. The agency has 10,000 employees according to Linkedin. In a statement, an Ogilvy spokesperson confirmed that … Continue reading “Ogilvy, Martin, Leonardo latest to reduce numbers”

Uber wants you to get your ride right in new spots

Uber has revolutionized the way people move, with a long history of providing effective solutions focused on key life moments. Yet, a majority of rides happen on UberX despite an entire portfolio of products designed to help you better meet the needs of your experience. In the latest string of efforts promoting Uber’s new platform … Continue reading “Uber wants you to get your ride right in new spots”

VW pressures Christian Pulisic and Brett Goldstein

News from our friends at Johannes Leonardo. Volkswagen (VW) has launched a new campaign starring Captain of the US Men’s National Team Christian Pulisic and actor and Ted Lasso star Brett Goldstein that I thought you might be interested in. It marks a new marketing shift and tone for the brand as VW enters the next … Continue reading “VW pressures Christian Pulisic and Brett Goldstein”

BSSP welcomes next wave of creative talent

Full-service agency Butler, Shine, Stern and Partners (BSSP) announced today the addition of several new creatives to its team, welcoming the next wave of young, diverse talent to its bench of copywriters and art directors. Recruited from cities across the country, these up-and-comers are ready to solidify their place in the ad industry, and will … Continue reading “BSSP welcomes next wave of creative talent”

Volkswagen wants drivers to drive bigger

Volkswagen has been hard at work to remake the company and its products and in 2021, the automaker saw the best sales since the 1970s. Now, Volkswagen is now improving on this brand love by entering the next phase of its inspiring Drive Bigger brand platform with the launch of two ads that are paving the way forward … Continue reading “Volkswagen wants drivers to drive bigger”

AICP Week returns with new format for presenting

AICP Week is back (Yay!), and with it comes a new format for presenting and celebrating the winning work in the Awards competitions: the AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. The full program of winners in each show will be screened during the day … Continue reading “AICP Week returns with new format for presenting”

Heavy Duty Projects wins Best in Show at AMP

Heavy Duty Projects, the New York and Los Angeles-based music for picture studio, took home the Ryan Barkan Award for Best in Show at the ninth annual AMP Awards for Music & Sound. The company won for its work on “Keep Walking,” a lively, quick-cut pastiche of hip people moving to a mashup of songs … Continue reading “Heavy Duty Projects wins Best in Show at AMP”

Human, TBWA\Media Arts Lab lead AMP Awards 2022 shortlist

The judges’ work is done, the Curatorial Committee has weighed in and now the finalists have been unveiled, as the 2022 AMP Awards for Music & Sound has published its Shortlist on LinkedIn. Winners will be revealed and celebrated with a live, in-person awards gala set for Tuesday, May 24 at Sony Hall in New … Continue reading “Human, TBWA\Media Arts Lab lead AMP Awards 2022 shortlist”

AMP Awards announces curatorial committee lineup

The 2022 AMP Awards announced the lineup for its Curatorial Committee as the competition puts plans in place for its first live trophy presentation since 2019. On hand to congratulate the winners and help bestow the trophies will be the 2022 AMP Awards Show Chair, Julia Neumann, Chief Creative Officer of Johannes Leonardo. She presided … Continue reading “AMP Awards announces curatorial committee lineup”

Grammys: Silk Sonic’s Leave the Door Open wins Record of the Year

The Reel 360 team is very happy this morning that Silk Sonic’s “Leave The Door Open” won the Grammy for Record Of The Year at the 2022 Grammys. This award represents a win in all four nominated categories, adding to wins for Song Of The Year and Best R&B Song. “We are really trying our … Continue reading “Grammys: Silk Sonic’s Leave the Door Open wins Record of the Year”

Metal and Monsters clash on new Gibson TV series

We still have 221 days until Halloween but that isn’t stopping Gibson TV from moving forward with their monster of an idea. Today, the guitar brand announced the premiere of the brand new original series Metal And Monsters, the network’s first show dedicated to the worlds of heavy metal and monster culture. Throughout the 60 minute episodes of Metal And Monsters, viewers are … Continue reading “Metal and Monsters clash on new Gibson TV series”

Keep It Oscar: Brand goes full-on pop-art in new work

Oscar Mayer has launched a series of new irreverent, and sometimes surreal, spots as part of its new beloved Keep It Oscar brand platform at a time of major creative transformation for the brand. Created by new agency Johannes Leonardo, the campaign is more akin to artist Andy Warhol than traditional commercial campaigns, and a … Continue reading “Keep It Oscar: Brand goes full-on pop-art in new work”

Editor Christopher Huth named partner at Union

Christopher Huth, who recently cut projects for Walmart (via Dept W, Lloyd Lee Choi, director), Indeed (in-house, directors Rayka Zehtabchi and Sadé Clacken Joseph), and Citi (Publicis NY, Cole Webley, director) – has been promoted to Editor/Partner at bicoastal Union Editorial. Since joining the company, Huth has edited numerous high-profile spot projects, including “Love Calls … Continue reading “Editor Christopher Huth named partner at Union”

Volkswagen shows the world you can have with ID.4

With its new ID.4, Volkswagen has taken a new category that has been otherwise positioned as unattainable by other car brands, and is delivering on an EV vehicle that is made for everyday life. This car is not trying to chase the early adopter, but rather will broaden the appeal of electric. The change to … Continue reading “Volkswagen shows the world you can have with ID.4”

Austin Peters directs Rag & Bone new spring campaign

That’s Austin Peters. Not to be confused with Austin Powers. Although it can confidently be stated that RadicalMedia’s Peters has created a seriously powerful new spot, starring choreographer Lil’ Buck and his wife Ali Shimatsu, for fashion brand Rag & Bone. Called “Times Change,” the effort features a magical dance routine that highlights the spring/summer … Continue reading “Austin Peters directs Rag & Bone new spring campaign”

Volkswagen’s beautiful film highlights mobility

As we kick off a new year, and the automotive industry is entering one of the biggest revolutions in its category, Volkswagen’s electric car is here. To formally introduce its new electric SUV ID.4, our friends at Johannes Leonardo launched a new film entitled “The Wheel” reflecting on the history and evolution of transportation with … Continue reading “Volkswagen’s beautiful film highlights mobility”