Julia Neumann named CCO at Johannes Leonardo

Our friends at Johannes Leonardo have a new leader. The award-winning agency has hired Julia Neumann as Chief Creative Officer. An industry veteran who has held executive creative roles at several leading advertising agencies, Neumann most recently was ECD at TBWA\Chiat\Day NY where she spent the last three years leading creative output for brands such as … Continue reading “Julia Neumann named CCO at Johannes Leonardo”

Johannes Leonardo’s first Oscar Mayer work

This is meaty. Oscar Mayer has unveiled an ambitious brand refresh this week, including the brand’s first creative from new AOR Johannes Leonardo. As a cultural icon for over 138 years, Oscar Mayer has always sparked smiles around people’s united love of meat. For the first time in its history, Oscar Mayer is unveiling a cohesive new look and … Continue reading “Johannes Leonardo’s first Oscar Mayer work”

Johannes Leonardo elevates Wilcox to Managing Director

Creative agency Johannes Leonado is pleased to announce that it has promoted Emily Wilcox to managing director, effective immediately.  In her new role, Wilcox will be tasked with building high functioning teams that continue to deepen client relationships and drive the growing culture at JL. As the agency continues to scale, Wilcox will ensure that … Continue reading “Johannes Leonardo elevates Wilcox to Managing Director”

Ogilvy, Martin, Leonardo latest to reduce numbers

The devastating effects of coronavirus COVID-19 continue to impact agencies across the United States. Ogilvy, which has 132 offices in 82 countries, is the latest agency to go through a series of layoffs and furloughs in the United States. The agency has 10,000 employees according to Linkedin. In a statement, an Ogilvy spokesperson confirmed that … Continue reading “Ogilvy, Martin, Leonardo latest to reduce numbers”

Keep It Oscar: Brand goes full-on pop-art in new work

Oscar Mayer has launched a series of new irreverent, and sometimes surreal, spots as part of its new beloved Keep It Oscar brand platform at a time of major creative transformation for the brand. Created by new agency Johannes Leonardo, the campaign is more akin to artist Andy Warhol than traditional commercial campaigns, and a … Continue reading “Keep It Oscar: Brand goes full-on pop-art in new work”

Editor Christopher Huth named partner at Union

Christopher Huth, who recently cut projects for Walmart (via Dept W, Lloyd Lee Choi, director), Indeed (in-house, directors Rayka Zehtabchi and Sadé Clacken Joseph), and Citi (Publicis NY, Cole Webley, director) – has been promoted to Editor/Partner at bicoastal Union Editorial. Since joining the company, Huth has edited numerous high-profile spot projects, including “Love Calls … Continue reading “Editor Christopher Huth named partner at Union”

Volkswagen shows the world you can have with ID.4

With its new ID.4, Volkswagen has taken a new category that has been otherwise positioned as unattainable by other car brands, and is delivering on an EV vehicle that is made for everyday life. This car is not trying to chase the early adopter, but rather will broaden the appeal of electric. The change to … Continue reading “Volkswagen shows the world you can have with ID.4”

Austin Peters directs Rag & Bone new spring campaign

That’s Austin Peters. Not to be confused with Austin Powers. Although it can confidently be stated that RadicalMedia’s Peters has created a seriously powerful new spot, starring choreographer Lil’ Buck and his wife Ali Shimatsu, for fashion brand Rag & Bone. Called “Times Change,” the effort features a magical dance routine that highlights the spring/summer … Continue reading “Austin Peters directs Rag & Bone new spring campaign”

Volkswagen’s beautiful film highlights mobility

As we kick off a new year, and the automotive industry is entering one of the biggest revolutions in its category, Volkswagen’s electric car is here. To formally introduce its new electric SUV ID.4, our friends at Johannes Leonardo launched a new film entitled “The Wheel” reflecting on the history and evolution of transportation with … Continue reading “Volkswagen’s beautiful film highlights mobility”

2020 in Review: The Biggest Stories of the Year

It’s almost over. Dear 2020, the Reel 360 team must not-so-politely ask you to get the f*ck out of our collective lives. Don’t pout. Don’t be insulted. We endured you for 365 days. We even reported on what you had to offer which wasn’t much. Now it’s time for you to go. When we sat … Continue reading “2020 in Review: The Biggest Stories of the Year”

Apeel sets out to make Thanksgiving sustainable

To make this Thursday the most sustainable Thanksgiving ever, Apeel, and agency partner Johannes Leonardo, is tapping into the food-centric holiday to remind people of the impact anyone can have – from farm, to distribution, to store, to table – with the launch of a new social campaign. Thanksgiving is a celebration of family, football and … Continue reading “Apeel sets out to make Thanksgiving sustainable”

Apeel shows how to fight Climate Change in kitchens

Nothing has the potential to hurt or harm sustainability and our planet like food does. This is especially true this year during the COVID-19 pandemic as consumers are finding themselves more at home, where food waste rates are three times as high and further adding to the changing course of climate change. Apeel, the groundbreaking sustainability solution … Continue reading “Apeel shows how to fight Climate Change in kitchens”

Classico Pasta Sauce redefines fam dinners

If we asked you to name your family, you’d probably start with your mom or dad or sister or uncle. But there’s more to family than just biology. Oftentimes, our closest friends, allies, coworkers, and confidants are the people we’d truly want to share a “family dinner” with. In a new campaign created by mixed … Continue reading “Classico Pasta Sauce redefines fam dinners”

Bagel Bites celebrates National Dog Week

To celebrate National Dog Week (9/20 – 9/26), Bagel Bites pizza snacks are asking America to decide –  How should a dog wear pants? That’s right. Pants. Whether you’re team “four-legged pants” or proudly stand with the “two-legged pants” crew, Bagel Bites pizza snacks has your pup’s legs covered. The brand, along with creative agency … Continue reading “Bagel Bites celebrates National Dog Week”

MassMutual celebrates 19th amendment anniversary

2020 marks the 100th anniversary of the ratification of the 19th amendment, guaranteeing and protecting women’s constitutional right to vote. To honor this important moment in history, MassMutual has released a new campaign, via agency partner Johannes Leonardo, that celebrates and encourages the progress of women.  The agency partnered with three amazing female artists – … Continue reading “MassMutual celebrates 19th amendment anniversary”

King Keraun is Madden 21’s new Spokesplayer

Ready for Mahomes? Ready for Wentz? Ready for Amari Coooooper? Yeah, bet you are. The Reel 360 team, like every football fan, is ready for the NFL. And we’re especially ready for Madden NFL 21. But were we ready for Madden’s Spokesplayer? Nope. But we like him.  Working on their third campaign for the popular … Continue reading “King Keraun is Madden 21’s new Spokesplayer”

Bagel Bites launch first major ad campaign

The Reel 360 team really does love Bagel Bites. It’s something we can all agree on – pizza on a bagel is dope. From the moment the brand arrived in the 90s with its unforgettable jingle, Bagel Bites has always brought an element of fun and lightheartedness to the snacking category. Now, the brand is … Continue reading “Bagel Bites launch first major ad campaign”

Gustafson most awarded editor at AICP Awards

Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, and … Continue reading “Gustafson most awarded editor at AICP Awards”

GAP enlists RadicalMedia’s Gálvez to relearn khakis

The GAP has been fairly quiet for a long time. Once, the brand was everyone’s jam from Madonna to Spike Lee to Charlize Theron. It was “our casual chic.” While GAP is still sported by the likes of Mindy Kaling, Kate Middleton and Selena Gomez, the brand finds itself in financial trouble. Most of the … Continue reading “GAP enlists RadicalMedia’s Gálvez to relearn khakis”

Bindery promotes Carter Collins to partner

NYC-based indie film and content studio Bindery announced today the promotion of Carter Collins to Partner, Executive Producer. Since joining in 2015, Collins has been instrumental in growing Bindery into a modern production partner that offers integrated, full-service capabilities across branded content and original entertainment. As Partner, Collins will lead Bindery’s direct-to-brand offering, which accounts for 70% of … Continue reading “Bindery promotes Carter Collins to partner”