Hyundai welcomes back commuters in new campaign

Hyundai is kicked off the NFL season with the launch of its new advertising campaign for the 2024 Kona and Kona EV1 during the football kickoff game on Thursday, September 7, airing on NBC and Peacock. The campaign, titled “Welcome Back to the Commute,” is designed to welcome consumers back to their daily commutes with … Continue reading “Hyundai welcomes back commuters in new campaign”

Hyundai spotlights Dad’s precious cargo in new Palisade campaign

Hyundai Motor America and its African American marketing agency, Culture Brands, have launched a new campaign for its significantly enhanced 2023 Palisade SUV. Encompassing the fourth vehicle and latest extension of the novel OKAY Hyundai theme, the campaign, titled “Dad’s Precious Cargo,” showcases the special bond and connection within the African American father-daughter dynamic. “Nothing says ‘I’ve got your … Continue reading “Hyundai spotlights Dad’s precious cargo in new Palisade campaign”

Jason Bateman takes us on evolutionary trip in new Hyundai IONIQ 5 spot

The electric vehicle has come a long way, and Hyundai is comparing its evolution to that of other human innovations in the new national marketing campaign for the all-electric IONIQ 5. The campaign’s theme, “Your journey at its most evolved,” comes to life in two new commercials starring Jason Bateman. The 60-second hero spot, developed in collaboration … Continue reading “Jason Bateman takes us on evolutionary trip in new Hyundai IONIQ 5 spot”

Radke director puts spin on scary movies for Hyundai Sante Fe campaign

Anyone who knows the Reel 360 Team, knows that we love our horror. So, when we discovered Canadian-based Radke Director Ed McCulloch’s twisted take on the genre in a new Hyundai Sante Fe spot, of course, we had to make it our Reel Ad of the Week. The goal is to craft a fun little … Continue reading “Radke director puts spin on scary movies for Hyundai Sante Fe campaign”

Spidey needs a ridey in Hyundai spot

The all-new Hyundai IONIQ 5 and all-new Hyundai TUCSON will make their Hollywood debut in Sony Pictures‘ upcoming film Spider-Man: No Way Home. Leading up to the film’s December 17 theatrical release, Hyundai Motor Company launched an integrated marketing program that includes a global TV commercial and a variety of digital promotional activities. The campaign stems from the global multi-picture promotional partnership Hyundai Motor inked with … Continue reading “Spidey needs a ridey in Hyundai spot”

Marvel: Assembles with Hyundai for campaign

Hyundai and Marvel Studios have “assembled” to launch the next big phase of Hyundai’s “Question Everything” marketing blitz. This first-ever co-branded creative campaign introduces the all-new 2022 Tucson in exciting new spots featuring Marvel characters from four different Disney+ series. Hell to the yeah. The custom creative developed and produced by Marvel Studios brings adventure, mischief, and magic … Continue reading “Marvel: Assembles with Hyundai for campaign”

Hyundai: custom TV ads, content, and IP from Disney

The new Hyundai campaign is self-described as unprecedented and the automaker is pretty right. Hyundai and Disney have developed an original creative campaign to introduce the all-new 2022 Tucson in an unforgettable way. The collaboration, created and developed by INNOCEAN, extends Hyundai’s “Question Everything” creative platform for Tucson with custom TV ads and digital content featuring talent and characters from The Bachelorette, black-ish, SportsCenter, and Marvel. … Continue reading “Hyundai: custom TV ads, content, and IP from Disney”

Hyundai selects Culture Brands as AA AOR

Hyundai Motor America has selected independent and minority- and female-owned Culture Brands as its African American marketing agency of record. Culture Brands will provide strategic marketing solutions for reaching and engaging African American audiences more effectively and will begin work this month with the launch of the all-new 2022 Tucson. Hyundai has entered a multi-year agreement with … Continue reading “Hyundai selects Culture Brands as AA AOR”

Bateman, Kaling question life in Hyundai Tucson

Asking questions is at the heart of making things great, and Hyundai is tapping into this mindset for its creative marketing campaign for the all-new 2022 Tucson. “Questions are the key to making things great and we questioned every detail and assumption when developing the all-new 2022 Tucson,” said Angela Zepeda, CMO, Hyundai Motor America. “We used that … Continue reading “Bateman, Kaling question life in Hyundai Tucson”

Hyundai drivers “Unlock Better” with 2021 Elantra

Hyundai is letting drivers “Unlock Better” in the national marketing campaign for the all-new, redesigned 2021 Elantra. The campaign, from AOR Innocean, provides early access and unique experiences through premium partnerships and innovative car shopping technologies. In two national TV ads, Hyundai is highlighting some of Elantra’s segment-leading technologies. In the 30-second ad, “Date,” the BTS … Continue reading “Hyundai drivers “Unlock Better” with 2021 Elantra”

Marvel fan suits up with Ist Iron Man-Inspired Hyundai

Why was it not me? And I hate you, Matthew Conway. The hate is real. Last month, Hyundai, in partnerhship with Marvel, celebrated its first Kona Iron Man Edition delivery to Matthew Conway, an Air Force veteran from Florida. Conway picked up his new Stark-inspired SUV at Hyundai of Wesley Chapel in Florida to become … Continue reading “Marvel fan suits up with Ist Iron Man-Inspired Hyundai”

Jason Bateman goes down in Hyundai Super Bowl spot

The Super Bowl is tomorrow and the Reel 360 Team is still checking out many of the spots that will happen in between downs this year. From Innocean USA comes Hyundai’s humorous Super Bowl commercial shows how Hyundai Shopper Assurance can elevate the car buying experience without the fearful glances and groans of life’s other … Continue reading “Jason Bateman goes down in Hyundai Super Bowl spot”

Re-branded Slime Force welcomes Neill Blomkamp

Filmmakers Trevor Cawood & Ozan Biron (formerly Slice Films) have re-branded & re-launched their production company as Slime Force — the new name comes from a comic book created by one of the founders as a kid — and welcome long-time friend Director Neill Blomkamp to the team. Blomkamp has helmed this summer’s highly anticipated blockbuster, Gran Turismo, … Continue reading “Re-branded Slime Force welcomes Neill Blomkamp”

Director Jenn Shaw

Editor’s Note: Five years ago we had an idea. Being a woman-owned publication, it made sense to us to celebrate women who were making a difference in the industries we cover. So, we started a “little” feature for Women’s History Month called “Reel Women.” To say it blossomed into something special would be a vast … Continue reading “Director Jenn Shaw”

Framestore Pictures expands its sights and roster

Framestore Pictures (FSP) has bolstered its roster with two compelling new directors, Rich Lee and Jennifer Stafford.  Both will be repped by FSP in North America and the UK. This caps off a year of growth, including the addition of Executive Producer Michel Waxman, Director and DP Ivan Bird, and a succession of standout projects … Continue reading “Framestore Pictures expands its sights and roster”

Unicorns & Unicorns signs director Derek Westerlund

Unicorns & Unicorns welcomes Director Derek Westerlund to Its creative roster and launches the latest commercial campaign for Honda. Westerlund has directed commercial projects for notable brands including Samsung, HP, Under Armour, Nissan, Lexus and Hyundai. “Derek is an outstanding addition to our stable of Unicorns – an impeccable creative mind with outstanding vision and execution,” says Adrianne … Continue reading “Unicorns & Unicorns signs director Derek Westerlund”

Los Angeles production down 10.5% in Q3

FilmLA today issued an update regarding regional filming activity in Los Angeles and Los Angeles County. The film office partner reported a total of 9,066 Shoot Days (SD) in the third quarter (“Q3”), which covers the period between July 1 through September 30, 2022. This is down -10.5 percent from the same period last year … Continue reading “Los Angeles production down 10.5% in Q3”

Union’s Daniel Luna and Indy Colts tackle mental health

What does it mean to kick the stigma around mental health? In “Kicking the Stigma”, created by Peter Berg’s Film 47 and edited by Daniel Luna of bicoastal Union, players and other members of the Indianapolis Colts organization – including former coach Tony Dungy – share their perspectives, and encourage others to do the same. … Continue reading “Union’s Daniel Luna and Indy Colts tackle mental health”

Director Alina Montero celebrates ‘La Familia’ for Cholula 

From the moment she won the Cholula hot sauce project that would be her first outing with US production company Easy Mondays, Latina filmmaker Alina Montero sensed there was more to “La Familia” than the title of the spot. “To team up with Easy Mondays is like being on a trip with a bunch of … Continue reading “Director Alina Montero celebrates ‘La Familia’ for Cholula “

Succession, First Lady, CODA lead Location Managers Guild noms

The Location Managers Guild International (LMGI) has unveiled nominations for the 9th Annual LMGI Awards honoring the outstanding and creative visual contributions by location professionals in film, television and commercials from around the globe. Winners will be honored at the LMGI Awards ceremony, returning to a live in-person event on Saturday, August 27, 2022. The … Continue reading “Succession, First Lady, CODA lead Location Managers Guild noms”