Marvel: Assembles with Hyundai for campaign

Hyundai and Marvel Studios have “assembled” to launch the next big phase of Hyundai’s “Question Everything” marketing blitz. This first-ever co-branded creative campaign introduces the all-new 2022 Tucson in exciting new spots featuring Marvel characters from four different Disney+ series. Hell to the yeah. The custom creative developed and produced by Marvel Studios brings adventure, mischief, and magic … Continue reading “Marvel: Assembles with Hyundai for campaign”

Hyundai: custom TV ads, content, and IP from Disney

The new Hyundai campaign is self-described as unprecedented and the automaker is pretty right. Hyundai and Disney have developed an original creative campaign to introduce the all-new 2022 Tucson in an unforgettable way. The collaboration, created and developed by INNOCEAN, extends Hyundai’s “Question Everything” creative platform for Tucson with custom TV ads and digital content featuring talent and characters from The Bachelorette, black-ish, SportsCenter, and Marvel. … Continue reading “Hyundai: custom TV ads, content, and IP from Disney”

Hyundai selects Culture Brands as AA AOR

Hyundai Motor America has selected independent and minority- and female-owned Culture Brands as its African American marketing agency of record. Culture Brands will provide strategic marketing solutions for reaching and engaging African American audiences more effectively and will begin work this month with the launch of the all-new 2022 Tucson. Hyundai has entered a multi-year agreement with … Continue reading “Hyundai selects Culture Brands as AA AOR”

Bateman, Kaling question life in Hyundai Tucson

Asking questions is at the heart of making things great, and Hyundai is tapping into this mindset for its creative marketing campaign for the all-new 2022 Tucson. “Questions are the key to making things great and we questioned every detail and assumption when developing the all-new 2022 Tucson,” said Angela Zepeda, CMO, Hyundai Motor America. “We used that … Continue reading “Bateman, Kaling question life in Hyundai Tucson”

Hyundai drivers “Unlock Better” with 2021 Elantra

Hyundai is letting drivers “Unlock Better” in the national marketing campaign for the all-new, redesigned 2021 Elantra. The campaign, from AOR Innocean, provides early access and unique experiences through premium partnerships and innovative car shopping technologies. In two national TV ads, Hyundai is highlighting some of Elantra’s segment-leading technologies. In the 30-second ad, “Date,” the BTS … Continue reading “Hyundai drivers “Unlock Better” with 2021 Elantra”

Marvel fan suits up with Ist Iron Man-Inspired Hyundai

Why was it not me? And I hate you, Matthew Conway. The hate is real. Last month, Hyundai, in partnerhship with Marvel, celebrated its first Kona Iron Man Edition delivery to Matthew Conway, an Air Force veteran from Florida. Conway picked up his new Stark-inspired SUV at Hyundai of Wesley Chapel in Florida to become … Continue reading “Marvel fan suits up with Ist Iron Man-Inspired Hyundai”

Jason Bateman goes down in Hyundai Super Bowl spot

The Super Bowl is tomorrow and the Reel 360 Team is still checking out many of the spots that will happen in between downs this year. From Innocean USA comes Hyundai’s humorous Super Bowl commercial shows how Hyundai Shopper Assurance can elevate the car buying experience without the fearful glances and groans of life’s other … Continue reading “Jason Bateman goes down in Hyundai Super Bowl spot”

Eternals: Kumail Nanjiani tries to park his Lexus in spot directed by Russos

Some things are worth preserving at all costs. If you’re Kingo (Kumail Nanjiani) in Marvel Studios’ Eternals, this includes your gleaming new Lexus IS 500 sports sedan. And it’s our Reel Ad of the Week. As the exclusive automotive partner of Marvel Studios’ Eternals, Lexus has dropped a marketing campaign today with a long-form video … Continue reading “Eternals: Kumail Nanjiani tries to park his Lexus in spot directed by Russos”

Award-Winning automotive director Rory McKellar signs with Durable Goods 

Award-winning automotive director Rory McKellar has joined bicoastal production company Durable Goods. Over the span of his 25-year career in commercial production, McKellar’s dynamic body of work spanning television, commercials, and films has earned him global recognition. His instincts and narrative style has landed him numerous campaigns with leading automotive brands, as well as directing … Continue reading “Award-Winning automotive director Rory McKellar signs with Durable Goods “

Jack in the Box: Teams with Derulo for virtual restaurant

What happens when two megastars with a knack for creating innovative and over-the-top meals partner up? Only the best “milli” dollar idea ever. In David&Goliath’s latest Jack in the Box campaign titled “Jack and Jason Present: One in a Milli,” Jack has teamed up with none other than singer, dancer, actor, and TikTok superstar Jason … Continue reading “Jack in the Box: Teams with Derulo for virtual restaurant”

Rakish signs production Duo TWIN

Production boutique Rakish has signed creative duo TWIN for U.S. representation. Comprised of brothers Jonathan and Josh Baker, the technically adept directorial team is known for bringing to life ideas that are wildly imaginative yet rooted in real-world emotion.  “Rakish aligns with everything we love about commercial production,” comments Josh. “They put the creative first, have a strong level … Continue reading “Rakish signs production Duo TWIN”

Hayden5 expands global production model to LA

After 12 successful years of business at its New York City headquarters, full-service production & post company Hayden5 is expanding to Los Angeles. Representing a global contact list of vendors and talent – powered by proprietary back-end software and technologies – Hayden5 is staging the future of production and post with its Drop Crews™ and … Continue reading “Hayden5 expands global production model to LA”

Usher, Remy Martin give us history lesson

Music truly does mix Remy Martin Cognac. Grammy Award-winning artist Usher, Remy Martin Cognac, and Believe Media Director Jake Nava take us on a century-long journey that starts with African-American soldiers stationed in the heart of France during World War I, and the fusion of music and culture that followed after. Watch the video, created … Continue reading “Usher, Remy Martin give us history lesson”

Editor of ‘World’s Biggest Asshole’ finds home at Union

Graham Turner is not an asshole. In fact, the tattooed cutter is a really nice guy. But he sure does understand assholes as Graham IS the editor of the award-winning The World’s Biggest Asshole for Donate Life (via The Martin Agency, directed by Speck and Gordon). The nice guy editor has garnered 10 Cannes Lions … Continue reading “Editor of ‘World’s Biggest Asshole’ finds home at Union”

Storyteller Jonny Mass joins RadicalMedia

Jonny Mass is an exciting visual storyteller based in Los Angeles. And he has now joined RadicalMedia’s director roster He has risen quickly in the ranks of the most sought-after car directors in the industry and has branched out into directing highly cinematic films in and out of the advertising industry.   His BMW spot, starring … Continue reading “Storyteller Jonny Mass joins RadicalMedia”

ArsenalFX Color expands team

ArsenalFX Color has expanded its team, adding new talent to support the company’s newly bolstered service offerings, bringing on VP of Business Development Cortney Haile to spearhead the expansion of ArsenalFX Color’s VFX department, extending the company’s offerings to include scripted VFX and on-set supervision. Additional key hires include Chief Engineer Albert Soto and Senior … Continue reading “ArsenalFX Color expands team”

Schofield’s Flowers teams with Rock Jacobs and ROA

Schofield’s Flowers – the multifaceted creative production outfit whose client list includes Hyundai, Acura, and Cadillac – has formed a strategic alliance with filmmaker Rock Jacobs and his entertainment company, Rebel of America. Jacobs has written, directed, and produced music videos for artists including Ice Cube, Lil Wayne, J-Cole, Skrillex, De La Soul, Big Boi … Continue reading “Schofield’s Flowers teams with Rock Jacobs and ROA”

Schofield’s Flowers: helping brands bloom

Schofield’s Flowers opened in Chicago in 1896 by “Big Bill” Schofield. Twenty-six years later, Dion O’Banion, leader of the notorious North Side Gang (Al Capone’s main rival), became his partner. As depicted in the HBO series Boardwalk Empire, O’Banion met his grisly end at the Schofield’s Flowers shop, which has figured prominently in many movies about … Continue reading “Schofield’s Flowers: helping brands bloom”

‘Twas the night before Super Bowl with Frito-Lay

With many major brands such as Budweiser, Coke, Pepsi and Hyundai skipping out on spending the estimated $5.5 million for a :30-second ad slot during Super Bowl LV, one would think that this year’s assortment of spots might be along the quality of say Ashley’s Furniture or Carshield. Thank brands like Frito-Lay for not allowing … Continue reading “‘Twas the night before Super Bowl with Frito-Lay”