Hyundai Motor America has teamed with its African American marketing agency Culture Brands, unveils its latest multicultural campaign, “Everyone’s Outside,” alongside the debut of the refreshed 2025 Hyundai Tucson Hybrid.
Following the success of the previous OKAY Hyundai campaign, this new initiative celebrates communal moments and cultural diversity with a focus on neighborhood vitality.
Directed by award-winning filmmaker Maya Table and produced by Stept Studios, the “Everyone’s Outside” campaign showcases scenes of vibrant community life, highlighting the 2025 Hyundai Tucson Hybrid’s enhanced performance, hybrid efficiency, sleek design, and advanced safety features. Notably edited by acclaimed editor Vinnie Hobbs, known for his work on Kendrick Lamar’s Alright, the campaign features an original soundtrack by Brooklyn-based group Phony Ppl, enhancing its energetic and nostalgic appeal. Watch below:
Angela Zepeda, CMO of Hyundai Motor America, remarked, “At Hyundai, we’re dedicated to meeting our customers’ evolving needs, and the Tucson Hybrid exemplifies this commitment. The ‘Everyone’s Outside’ campaign beautifully captures the essence of reconnecting with our communities and the outdoors, celebrating the cultural vibrancy and shared experiences of our diverse audience.” Watch below:
REELated:
Erik Thomas, Director of Experiential & Multicultural Marketing at Hyundai Motor America, added, “With consumers increasingly interested in alternative fuel powertrains, the campaign highlights the Tucson Hybrid’s seamless integration into everyone’s journey, emphasizing its role in enhancing exploration and community connections.”
Christopher McLaughlin, Creative Director of Culture Brands, emphasized, “This campaign celebrates joy and community resilience, portraying the Tucson as a vehicle that enriches these experiences. Our partnership ensures that ‘OKAY Hyundai’ energy comes to life through talent that resonates with our community’s spirit and unity.”
The “Everyone’s Outside” campaign will be featured across various media channels, including digital platforms, influencer engagements, and branded content collaborations with culturally relevant media partners. Both 30- and 15-second versions of the campaign spot will be available for broadcast and digital distribution.
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