Hellmann’s is bringing harmony, humor, and mayonnaise to the Big Game with a musical stunt that leans hard into nostalgia and full-throated commitment. In its latest Super Bowl spot, the
Uber Eats is heading back to the Super Bowl for the sixth straight year and it’s not changing the playbook. Instead, the brand is doubling down on one of its
Hershey’s is stepping back into the brand spotlight with its first major campaign in eight years, launching an emotional new platform that redefines what victory really means. Created by The
White Castle has never been subtle about devotion. You don’t casually like Sliders. You crave them. You defend them. You swear fealty to them at 2 a.m. And with its
If December felt like one long blur of wrapping paper, year-end deadlines, and trying to remember what day it was, don’t worry. The ad world was right there with you.
Kinder Bueno is officially entering the Super Bowl conversation. The Ferrero-owned chocolate brand has unveiled the first teaser for its first-ever Big Game campaign, introducing a bold new platform called
The NAACP has unveiled the full slate of nominees for the 57th NAACP Image Awards, led by Cynthia Erivo, Doechii, Kendrick Lamar, Michael B. Jordan, and Teyana Taylor, all competing
Marvel Studios has officially unveiled the fourth and final theater-exclusive teaser for Avengers: Doomsday, spotlighting a surprising crossover between Wakanda, Talokan, and the Fantastic Four. The teaser, which first leaked
The Directors Guild of America has announced its nominees for Outstanding Directorial Achievement for 2025, setting the stage for one of the most competitive awards races in recent years. Winners
During a typical week, we give only one brand and agency the Reel Ad of the Week title. But sometimes a campaign comes along that either provokes you to think
The Geek is rubbing his hands together so furiously that they might start a fire! Marvel Studios has officially released the third teaser trailer for Avengers: Doomsday, and it delivers
In a year marked by volatility, exhaustion, and cultural whiplash, one brand didn’t just cut through the noise. It rose above it. The National Football League earns Reel 360 News’
Alright, deep breath. Because if 2025 felt chaotic, heavy, and occasionally on fire, 72andSunny didn’t flinch. They leaned in. That’s why they’re our Creative Agency of 2025. While much of
Choosing the best ads of 2025 wasn’t about polish or perfection. It was about survival. This was the year of wildfires and whiplash, mergers and mass layoffs, Trump headlines on
In 2024, the industry battle cry was “Survive ’til 2025.” After pandemics and strikes, film, television, production, and yes, even advertising, rallied around the same mantra. 2025 was supposed to
On December 11, the night of gaming’s biggest stage, Blizzard Entertainment‘s Diablo IV decided subtlety was overrated. Instead, Los Angeles woke up to a procession of hearses gliding through the
Droga5 continues to strengthen its creative leadership bench with the appointment of Cristina Reina as chief creative experience officer of New York and the Americas. Reina steps into a newly
As the American Advertising Federation (AAF) marks the 75th anniversary of the Advertising Hall of Fame, the organization has announced a landmark Class of 2026 that brings together some of
Zulu Alpha Kilo has named Kelly Mikhael executive producer in its New York office, effective immediately. The full-service creative company continues to expand its senior leadership as it scales production
RSA Films has signed director and artist Anthony Leonardi III for commercial representation in the United States, adding one of the industry’s most distinctive world builders to its roster. Known
