Kinder Bueno is officially entering the Super Bowl conversation. The Ferrero-owned chocolate brand has unveiled the first teaser for its first-ever Big Game campaign, introducing a bold new platform called
The NAACP has unveiled the full slate of nominees for the 57th NAACP Image Awards, led by Cynthia Erivo, Doechii, Kendrick Lamar, Michael B. Jordan, and Teyana Taylor, all competing
Marvel Studios has officially unveiled the fourth and final theater-exclusive teaser for Avengers: Doomsday, spotlighting a surprising crossover between Wakanda, Talokan, and the Fantastic Four. The teaser, which first leaked
The Directors Guild of America has announced its nominees for Outstanding Directorial Achievement for 2025, setting the stage for one of the most competitive awards races in recent years. Winners
During a typical week, we give only one brand and agency the Reel Ad of the Week title. But sometimes a campaign comes along that either provokes you to think
The Geek is rubbing his hands together so furiously that they might start a fire! Marvel Studios has officially released the third teaser trailer for Avengers: Doomsday, and it delivers
In a year marked by volatility, exhaustion, and cultural whiplash, one brand didn’t just cut through the noise. It rose above it. The National Football League earns Reel 360 News’
Alright, deep breath. Because if 2025 felt chaotic, heavy, and occasionally on fire, 72andSunny didn’t flinch. They leaned in. That’s why they’re our Creative Agency of 2025. While much of
Choosing the best ads of 2025 wasn’t about polish or perfection. It was about survival. This was the year of wildfires and whiplash, mergers and mass layoffs, Trump headlines on
In 2024, the industry battle cry was “Survive ’til 2025.” After pandemics and strikes, film, television, production, and yes, even advertising, rallied around the same mantra. 2025 was supposed to
On December 11, the night of gaming’s biggest stage, Blizzard Entertainment‘s Diablo IV decided subtlety was overrated. Instead, Los Angeles woke up to a procession of hearses gliding through the
Droga5 continues to strengthen its creative leadership bench with the appointment of Cristina Reina as chief creative experience officer of New York and the Americas. Reina steps into a newly
As the American Advertising Federation (AAF) marks the 75th anniversary of the Advertising Hall of Fame, the organization has announced a landmark Class of 2026 that brings together some of
Zulu Alpha Kilo has named Kelly Mikhael executive producer in its New York office, effective immediately. The full-service creative company continues to expand its senior leadership as it scales production
RSA Films has signed director and artist Anthony Leonardi III for commercial representation in the United States, adding one of the industry’s most distinctive world builders to its roster. Known
Editor’s Note: The glamour of working in advertising is quickly fading. Young people are no longer attracted to the industry. We’re considered out of touch, our reputation is in the
GEICO is shifting gears with a new brand platform that moves beyond the usual savings-first messaging of the insurance category. Instead of crunching numbers, the company is emphasizing something far
In an era of bloated org charts and endless handoffs, four of the industry’s most trusted creative veterans have decided to strip it all back. Meet Kirby, Dryer, Sullivan &
Texas-based Sugar Film Production is celebrating its 25th anniversary in true Sugar style, with gratitude, grit, and a bold new creative chapter. The Dallas production company has signed acclaimed director
There were no treats for theater chain owners. The domestic box office stumbled to $49.8M, the lowest weekend of 2025. You have to go back 20 months—to Feb. 9–11, 2024’s
