M&C Saatchi LA showcase Vizio’s integration w/Apple

1+ Vizio is among the first companies to offer both Apple AirPlay 2 and HomeKit capabilities on its SmartCast TVs. The integration enables the brand’s customers to stream, control, and share their favorite content directly from their iPhone, iPad, or Mac to their SmartCast TV, while the HomeKit integration allows for seamless smart home control. … Continue reading “M&C Saatchi LA showcase Vizio’s integration w/Apple”

Ridley Scott to curate Saatchi’s Cannes Director Showcase

3+ RSA Films recently announced that the director of Alien, The Martian and Gladiator has been tapped to curate this year’s New Directors’ Showcase at the Cannes Lions International Festival of Creativity. Now in its 28th year, the showcase is annually presented by Saatchi & Saatchi at the festival to spotlight emerging directors.   According … Continue reading “Ridley Scott to curate Saatchi’s Cannes Director Showcase”

Art Director Luis Roca leaves Mill Chicago for Hue&Cry

1+ The award-winning Richmond animation and design studio Hue&Cry today has announced the hiring of Trish Janovic as Senior Designer and Luis Roca as Art Director.  Both creative talents have amassed a diverse skill set and bring an impeccable eye for design to Hue&Cry’s growing design and animation team. Janovic joins Hue&Cry from Facebook, where … Continue reading “Art Director Luis Roca leaves Mill Chicago for Hue&Cry”

Our Top 5 Super Bowl spots and the Bottom 5

1+ For the 25 years or so I was actively in advertising, I want to say I threw maybe 10 to 15 Super Bowl parties in that span. It was always a joyous tribal experience sitting, laughing, eating my badass chili and drinking with other creative directors, copywriters, art directors and producers. We talked and … Continue reading “Our Top 5 Super Bowl spots and the Bottom 5”

Toyota unveils powerful Super Bowl LV spot

1+ While many automakers have chosen to sit out this year’s Super Bowl , we have heard that JEEP, General Motors and now Toyota will participate in the Big Game. Toyota comes with an emotional 60-second ad that shares an uplifting message of hope and strength. Fuelled by the power of a family’s love, ‘Upstream’ … Continue reading “Toyota unveils powerful Super Bowl LV spot”

Tide gets a little dirty with Jason Alexander

1+ Tide, the official laundry detergent of the NFL, is back with another Super Bowl ad – this time with the help of legendary comedian and actor, Jason Alexander. This year’s :60-second spot, at a cost of $11 million, will challenge people to think about all the situations they subject their clothes to on a … Continue reading “Tide gets a little dirty with Jason Alexander”

Revolver signs four new international directors

1+ Revolver, an Amsterdam based production house, has expanded their roster of artists with the addition of four new director signings.  The signed directors – Marko Roth, Joppe Rog, Malin Ingrid and Ian Derry, join the roster with an impressive repertoire  of work behind them in both the commercial and independent film arenas.  The announcement … Continue reading “Revolver signs four new international directors”

22Squared hires EP Zamile Vilakazi, promotes others

1+ As part of its agency-wide expansion, 22Squared, an independent creative & media company that counts national brands like Baskin-Robbins, NAACP Atlanta Chapter, the Ad Council, Advent Health and Publix Super Markets as clients, welcomes production powerhouse Zamile Vilakazi as its head of production. The company has also promoted Janis Middleton to SVP, executive director of Multicultural & … Continue reading “22Squared hires EP Zamile Vilakazi, promotes others”

Avocados and Coconuts signs Director Matthew Palmer

1+ Creative production company Avocados and Coconuts has signed director Matthew Palmer. Known for his stylized and cinematic documentary style, Palmer has helmed campaigns for Allbirds, GE, Accenture, Keurig, and Le Creuset, and music videos for such artists as Sam Fischer, Y.S.A.. and Night Hikes. His documentaries and short films have earned him recognition in … Continue reading “Avocados and Coconuts signs Director Matthew Palmer”

Toyota’s “Sienna Life” celebrates spontaneity

1+ The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences … Continue reading “Toyota’s “Sienna Life” celebrates spontaneity”

Havas taps Dan Lucey as Chief Creative Officer

0 Doubling down on its ambition and continued quest to be recognized for translating meaningful brand ideas into cultural and business impact, Havas New York announced today the addition of Dan Lucey as Chief Creative Officer. Lucey joins the flagship agency’s executive leadership team, helmed by CEO Laura Maness, following a string of substantial AOR … Continue reading “Havas taps Dan Lucey as Chief Creative Officer”

CDDP announces 50/50 Honorable Mentorship

1+ Tamika Lamison, executive director of the Commercial Directors Diversity Program (CDDP), today announced the Program’s new initiative: the 50/50 Honorable Mentorship Program. This mentorship effort teamed 50+ emerging directors with 50+ commercial industry professionals who reviewed the directors work and then mentored them on a one-hour zoom call, offering advice, guidance, suggestions and possible … Continue reading “CDDP announces 50/50 Honorable Mentorship”

CDDP announces 2020/21 director finalists and fellows

1+ Tamika Lamison, Executive Director of the Commercial Directors Diversity Program (CDDP), today announced the five Fellows for program’s 2021 cycle. The Fellows are: Iqbal Ahmed, Manjari Makijany, Araeia Robinson, Tamer Shaaban and Siyou Tan.  They were chosen from a group of over 400 applicants – all of whom started their directing careers in other media – documentaries, dramatic shorts, … Continue reading “CDDP announces 2020/21 director finalists and fellows”

The Den Editorial is going back to Cali

2+ The headline admittedly almost works. But the Reel 360 team had to try. Los Angeles-based The Den Editorial has announced they are adding talented editor Katie Cali to their roster. She brings her extensive creative experience to the growing team at The Den. Cali is known for drawing out the raw emotion of any … Continue reading “The Den Editorial is going back to Cali”

Heavy Duty Projects taps Gaudio and Ade

1+ They’re turning up the volume at the bicoastal music company Heavy Duty Projects, as two new positions have been added that underscore the company’s robust growth.  The music-for-picture studio has named Maura Gaudio as Director of Business Development and Sebastian Ade as Associate Producer, both based out of New York. Their appointments were announced by … Continue reading “Heavy Duty Projects taps Gaudio and Ade”

Threaded Pictures adds Chad Ostrom to roster

1+ Threaded Pictures has announced the signing of Director Chad Ostrom to its roster. Known for his visual storytelling and lifestyle work, Ostrom’s ability to weave beautiful imagery and effectively communicate a brand’s message makes him a valuable new addition to the Threaded team. Ostrom has fostered relationships with agencies big and small to help … Continue reading “Threaded Pictures adds Chad Ostrom to roster”

Couscous signs Dawit N.M., Michael Middelkoop

1+ International creative production company Couscous has signed New York-based Dawit N.M. and Amsterdam-based Michael Middelkoop for their first U.S. commercial production representation. Dawit and Michael join a growing roster of internationally-based and culturally unique directors as part of Couscous’ expansion into U.S. markets. “Dawit and Michael’s unique ‘visual trickery’ style, depth of storytelling and … Continue reading “Couscous signs Dawit N.M., Michael Middelkoop”

More people have a seat at Blue Table

1+ Post-production house, Blue Table Post, founded by Emmy Award-winning editor Oliver Lief, has recently expanded its talent roster with editors and colorists with experience in both entertainment and advertising, and developed a semi-remote collaboration process where clients can work from Blue Table’s private garden terrace. Editors Known for his comedic timing and knack for … Continue reading “More people have a seat at Blue Table”

One Club enlists Ez Blaine as ONE School expands west

1+ Due to overwhelming response from creatives and corporate sponsors, The One Club for Creativity today announced West Coast expansion of ONE School, the free 16-week portfolio program for Black creatives started with Oriel Davis-Lyons.  The club has partnered with LA-based executive creative director Ez Blaine to run the program there. Since its launch on July 20th, ONE School has quickly … Continue reading “One Club enlists Ez Blaine as ONE School expands west”

The One Club launches ONE School for Black creatives

2+ The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, announced the launch of ONE School, a free portfolio program for young Black creatives. ONE School will be run by award-winning Spotify creative director Oriel Davis-Lyons, as part of The One Club’s Professional Development programming.  The initiative quickly came … Continue reading “The One Club launches ONE School for Black creatives”