With just one week remaining before Super Bowl LX, brands are officially in game mode, rolling out their biggest creative swings ahead of the NFL’s most-watched night. Among the early
They’re back! Squarespace has revealed a second teaser for its upcoming Super Bowl LX spot, confirming a high-profile reunion between Academy Award winner Emma Stone and director Yorgos Lanthimos, one
Uber Eats is heading back to the Super Bowl for the sixth straight year and it’s not changing the playbook. Instead, the brand is doubling down on one of its
Because the Super Bowl is always a great place to start talking about taxes… TurboTax is heading back to the Big Game. Intuit’s tax software brand will return to the
Consumer Cellular is leaning even harder into comedy, and comfort, with its latest campaign, bringing Ted Danson back into the fold and adding Curb Your Enthusiasm favorite JB Smoove for
The Gerety Awards made their long-awaited Los Angeles debut with the first-ever LA Winners Cocktail, celebrating this year’s standout work and the creative leaders who pushed the industry forward. Hosted
For generations, Goodnight Moon has been the story that signaled comfort, a gentle farewell before tomorrow’s adventures begin. Now, Marriott Bonvoy’s Sheraton Hotels & Resorts is giving the beloved bedtime
The Pillsbury Doughboy is turning 60, and he’s celebrating like never before by inviting fans inside his home for the first time. To mark the milestone, the beloved mascot has
eBay is launching “eBay Stories,” a new global brand campaign that celebrates the personal stories and passions behind every purchase on the marketplace. Built with eBay’s global creative agency JOAN,
Station Film has named Francesco Soru Executive Producer, elevating a versatile production talent who has collaborated with the company’s roster for the past five years. Soru has produced projects with
The Gerety jury has announced the winners for the 2025 edition. Dentsu Creative New York is the most awarded US agency. Additional US winners include VML New York, WEST BBDO,
BARK, the brand best known for making dogs (and their humans) happy, is taking a big leap into the food bowl. Partnering with Tombras, the company has launched “BARK in
Sally-Ann Dale, the creative force who helped build Droga5 New York into one of the most influential ad agencies in the world, has died at the age of 53. Her
That’s a wrap. The 72nd Cannes Lions International Festival of Creativity concluded with a final celebration of the year’s most transformative ideas across Film, Titanium, Glass, the Sustainable Development Goals
Consumer Cellular is dialing up the savings—and the charm—with a brand-new campaign starring the always-affable Ted Danson and golf legend Fred Couples. Created in partnership with their creative agency of
American Family Insurance is continuing to champion dreamers with the latest iteration of its successful “Life’s Better” campaign, launched this month. Centered around the message that “when you feel totally
The Association of Independent Commercial Producers (AICP) has officially released the shortlists for its 2025 slate of juried competitions: the AICP Show: The Art & Technique of the Commercial, the
Editor’s Note: Supporting women should not be limited to a month. So at Reel 360 News, we have decided to amplify and promote dynamic women’s voices all year long. Today, let
The Directors Guild of America (DGA) honored the best in film and television at its 77th annual awards ceremony, with Sean Baker taking home the top prize for his film
For the first time in its 90-year history, RITZ is dropping its first Super Bowl spot—and it’s doing so with salt, sass, and star power. The beloved cracker brand is
