The Association of Independent Commercial Producers (AICP) has officially released the shortlists for its 2025 slate of juried competitions: the AICP Show: The Art & Technique of the Commercial, the
Major League Baseball (MLB) is tapping into anime’s global appeal with the launch of its bold new 2025 brand campaign, “Heroes of the Game.” Designed to showcase the larger-than-life skill
The dating app that once encouraged women to make the first move is now making one of its own—Bumble has kicked off a high-profile agency review in search of a
In a stunning blow to the visual effects industry, Technicolor Creative Studios will reportedly shutter all U.S. operations of The Mill, MPC Advertising, and Mikros Animation. This abrupt closure, following
Ari Weiss, a trailblazing creative leader known for his fearless, boundary-pushing campaigns across some of the industry’s most celebrated agencies, passed away on Friday after a long battle with cancer.
I know this might go against general sentiment, but I’m officially over the mindless insertion of celebrities in Super Bowl commercials. Over the past several years, it feels like these
Yes, as a die-hard Eagles fan, I’m going to insert our anthem Fly Eagles Fly into this Super Bowl piece every chance I get. And after that game, how could
Coffee mate is making a splash at the Super Bowl with its first-ever Big Game ad, introducing Coffee mate Cold Foam Creamer in the most over-the-top way possible—a musical tongue
Consider the Reel 360 News blown away. There are spots we like. Spots we love and then there is the creative Netflix delivered yesterday. Mind blown. We weren’t ready! Netflix’s
Don’t sleep on the Boomers. Michelob ULTRA is stepping onto the Super Bowl stage once again, this time with a high-energy, star-studded commercial titled “The ULTRA Hustle.” The ad, which
Cultural marketing powerhouse 160over90 has unveiled a new leadership structure, appointing executive vice presidents Jessica Sinn, Justin Zambuto, and Ryan Brown as co-leads of the agency. This marks a significant
FanDuel is taking another shot at turning a celebrity field-goal stunt into Super Bowl magic, this time enlisting retired NFL quarterbacks and media personalities Peyton and Eli Manning for its
Choosing the best ads of 2024 is like picking your favorite child—if your children were wildly creative, emotionally charged, and sometimes unexpectedly hilarious. This year, brands pulled out all the
If we had to sum up 2024 in three words, they’d be: Trump, Tuah, and mergers. Oh, my. This year felt like a mashup of a political thriller, corporate soap
Nike’s latest campaign, Winning Isn’t Comfortable, shines as this week’s standout Reel Ad of the Week. Launched on September 5th and created by Wieden+Kennedy Portland, this gritty spot shows the
Fox Sports is promoting Tom Brady’s transition from NFL legend to lead analyst with a new two-part campaign, created by the independent agency Someplace. Brady, who signed a 10-year contract
The American Advertising Federation (AAF) is proud to reveal the honorees for the 2024 Mosaic Awards, presented by SiriusXM. This prestigious event, which celebrates excellence in multicultural advertising and advancements
Jim Riswold, the iconic copywriter who played a pivotal role in creating some of Nike’s most memorable advertising campaigns, has passed away at the age of 66 after a two-decade
Nike is making a bold marketing comeback at the Paris Olympics with its campaign titled “Winning Isn’t for Everyone.” Narrated by actor Willem Dafoe (Poor Things, The Lighthouse, Spiderman: No
In the final Awards Show of the week at the Cannes Lions International Festival of Creativity, the prestigious Lions were awarded across various categories. Highlights included Orange’s ‘WoMen’s Football’ scoring
