Coffee mate is making a splash at the Super Bowl with its first-ever Big Game ad, introducing Coffee mate Cold Foam Creamer in the most over-the-top way possible—a musical tongue
Consider the Reel 360 News blown away. There are spots we like. Spots we love and then there is the creative Netflix delivered yesterday. Mind blown. We weren’t ready! Netflix’s
Don’t sleep on the Boomers. Michelob ULTRA is stepping onto the Super Bowl stage once again, this time with a high-energy, star-studded commercial titled “The ULTRA Hustle.” The ad, which
Cultural marketing powerhouse 160over90 has unveiled a new leadership structure, appointing executive vice presidents Jessica Sinn, Justin Zambuto, and Ryan Brown as co-leads of the agency. This marks a significant
FanDuel is taking another shot at turning a celebrity field-goal stunt into Super Bowl magic, this time enlisting retired NFL quarterbacks and media personalities Peyton and Eli Manning for its
Choosing the best ads of 2024 is like picking your favorite child—if your children were wildly creative, emotionally charged, and sometimes unexpectedly hilarious. This year, brands pulled out all the
If we had to sum up 2024 in three words, they’d be: Trump, Tuah, and mergers. Oh, my. This year felt like a mashup of a political thriller, corporate soap
Nike’s latest campaign, Winning Isn’t Comfortable, shines as this week’s standout Reel Ad of the Week. Launched on September 5th and created by Wieden+Kennedy Portland, this gritty spot shows the
Fox Sports is promoting Tom Brady’s transition from NFL legend to lead analyst with a new two-part campaign, created by the independent agency Someplace. Brady, who signed a 10-year contract
The American Advertising Federation (AAF) is proud to reveal the honorees for the 2024 Mosaic Awards, presented by SiriusXM. This prestigious event, which celebrates excellence in multicultural advertising and advancements
Jim Riswold, the iconic copywriter who played a pivotal role in creating some of Nike’s most memorable advertising campaigns, has passed away at the age of 66 after a two-decade
Nike is making a bold marketing comeback at the Paris Olympics with its campaign titled “Winning Isn’t for Everyone.” Narrated by actor Willem Dafoe (Poor Things, The Lighthouse, Spiderman: No
In the final Awards Show of the week at the Cannes Lions International Festival of Creativity, the prestigious Lions were awarded across various categories. Highlights included Orange’s ‘WoMen’s Football’ scoring
In a celebration of creativity and innovation, the prestigious 2024 Gerety Awards announced their global shortlist, revealing the most outstanding agencies and production companies by country. This year’s competition saw
FCB New York emerged as the top winner at The One Show 2024, claiming 14 Gold Pencils and leading a competitive field of entries from 50 countries. The announcement came
Sony Interactive Entertainment, the maker of PlayStation, announced on Tuesday that it will lay off 900 employees, constituting about 8% of its workforce, according to President and CEO Jim Ryan.
StrawberryFrog has announced the appointment of Nick Sonderup as its new Executive Creative Director. With over 22 years of experience and a wealth of accolades, Sonderup joins the esteemed strategic
Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their
At the 2024 Directors Guild of America (DGA) Awards ceremony, held on Saturday night, celebrated filmmaker Christopher Nolan clinched the top honor for his historical epic Oppenheimer, marking his first
In their newest Big Game spot, Michelob ULTRA, lives up to being the superior light beer synonymous with active living and social connections. The beer brand returns to the Super
