In an era of bloated org charts and endless handoffs, four of the industry’s most trusted creative veterans have decided to strip it all back. Meet Kirby, Dryer, Sullivan & Partesotti (KDSP), a new creative agency founded by Brock Kirby, Jeff Dryer, Scott Sullivan, and Mollie Partesotti. The promise is simple: no layers, no fluff, no middlemen.
Just senior talent, fully focused from day one.
Not Another Agency, an Embedded Partner
KDSP was built on one radical idea: the people you hire should actually do the work. After years of collaboration at top shops like Wieden+Kennedy and decades of personal friendship, the founders reunited to create a faster, tighter, and more deliberate model. They describe it as an “A-Team for brands” — four deeply experienced partners who stay hands-on from strategy to launch.
The Integrated A-Team, Reimagined
- Brock Kirby & Jeff Dryer – Former W+K creatives and longtime go-to duo for agencies and brands alike. Known for their emotional precision, tonal range, and bold brand platforms, they’ve earned Cannes Grand Prix, Titanium, One Show Golds, D&AD, AICP, Clios, and more.
- Scott Sullivan – A people-first account leader with time at W+K, Droga5, and Nike, recognized for his clarity, collaboration, and ability to unlock creative potential.
- Mollie Partesotti – One of advertising’s most awarded brand strategists, known for distilling sharp consumer insights into culturally resonant briefs.
Together, they’ve shaped culture-defining Super Bowl campaigns, built global brands, and picked up the industry’s highest honors. Their current clients include Angry Orchard, The Farmer’s Dog, and TRULY Hard Seltzer.
A Model That Scales to Clients, Not Agencies
KDSP flips the traditional agency structure on its head. Instead of a pyramid where a handful of senior creatives guide layers of junior teams, KDSP is built flat, four founders doing the work themselves. That lean structure means faster turnaround, deeper collaboration, and work that’s as original as it is obsessively crafted.
“There’s no org chart to climb, no bureaucracy to fight through,” says the team. “When you work with KDSP, you get people who are already aligned — strategically, creatively, and personally.”
They don’t just partner with clients — they embed. They show up in Slack and Teams. They text. They hop on calls. They listen before they speak. They move fast, stay lean, and never lose sight of craft.
As Kirby puts it with a grin, “We’re exactly like the band Toto if you think about it. We spent years as the hired guns, crafting hits from the shadows. Now we’re ready to start our own band.”
Reel 360 News wishes the fab four at KDSP the best of luck!
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