We all know Valentine’s Day. We know Galentine’s. There’s even Palentine’s for the bros and self-love season for the solo crowd. Now, White Castle is adding another entry to the
GALE has released new research aimed at helping CMOs make smarter media investments as brands head into 2026. The report, titled “Connection Over Impressions: Unlocking Growth through Emerging Media,” outlines
BYOMA is stepping onto television for the first time with The BYOMA Shorttime Show, a culturally fluent, digital-first campaign timed just ahead of the Big Game that turns a viral
President Donald Trump sparked swift backlash overnight after posting a video on his Truth Social platform that included a racist AI depiction of former President Barack Obama and former First
Tree Hut is making its Super Bowl debut by doing the opposite of what beauty advertising usually does. Developed in partnership with creative agency of record Bakery, the brand unveiled
Few foods dominate the Big Game like chicken wings. In 2025 alone, Americans devoured more than 1.47 billion wings, according to the National Chicken Council. That cultural truth sits at
Hellmann’s is once again setting the stage for another Big Game spectacle with the release of a 15-second Super Bowl teaser introducing a mysterious new character named Meal Diamond, and
As travelers rethink what matters most on the road, Choice Hotels International is leaning into a broader definition of value with a new global campaign centered on what it calls
White Castle has never been subtle about devotion. You don’t casually like Sliders. You crave them. You defend them. You swear fealty to them at 2 a.m. And with its
Because the Super Bowl is always a great place to start talking about taxes… TurboTax is heading back to the Big Game. Intuit’s tax software brand will return to the
During a typical week, we give only one brand and agency the Reel Ad of the Week title. But sometimes a campaign comes along that either provokes you to think
Tree Hut is stepping beyond social feeds and into mass media with its first-ever traditional, omnichannel brand campaign, developed in partnership with AOR, Bakery. Known for its visually hypnotic textures,
If 2025 proved anything, it’s that albums still matter. In an era ruled by singles, TikTok loops, and algorithmic churn, the artists who cut through weren’t just chasing hits. They
Multiple sources are reporting that a grand jury weighing the death of Celeste Rivas, 14, is expected to be asked to return an indictment against singer D4vd. Despite earlier reports
Avatar: Fire and Ash star Zoe Saldaña says she has become fascinated with the slang term “6 7” used by Generation Alpha and is determined to keep up. The 47-year-old actress revealed
Just in time for the holiday season’s inevitable overindulgence and family tension, Solitaire Clash is offering a comically relatable escape route in a series of three spots written and directed
The holidays have officially arrived, and once again, Mariah Carey is the one ringing the bell. The undisputed Queen of Christmas has teamed up with Sephora for a glimmering new
Wendy’s, alongside creative partner agency VML, is tapping into youth culture by leaning into the viral “Quarter Zip Movement,” a social trend popularized by content creator Jason Gyamfi (@whois.jason). The
Now that IT: Welcome to Derry has ended its first season, can we have a real talk about the opening song? Long before the prequel ever dropped on HBO, the
Paramount, a Skydance Corporation, has issued a letter to Warner Bros. Discovery (WBD) shareholders outlining why it believes its $30-per-share all-cash offer provides superior value and a faster, more certain
