Archer, a leading clean-ingredient meat snack brand, is launching its first national brand campaign, “Stick to Real.” In a world that feels increasingly absurd—from overdone dinner parties to unconventional social
Sabrina Carpenter doesn’t own a TV. The 26-year-old pop star has revealed that she doesn’t have a TV in her apartment, with Sabrina describing herself as “disconnected and old school”.
Sabrina Carpenter “embraced spontaneity” while writing her new album. The 26-year-old singer says her latest record Man’s Best Friend covers “experiences that I was having that were really urgent to
Every Millennial remembers their first bold, patterned Vera Bradley bag. Now, the iconic lifestyle brand is leaning into that nostalgia with its first-ever original short film, Most Perfect Couple, developed
Reese’s has wasted no time capitalizing on one of the year’s most significant pop culture moments. Less than 24 hours after Taylor Swift‘s announcement of her upcoming album The Life
SCHROM x Yacht Club has added French director Alex Grima to its growing roster. Known for his artful, high-energy tabletop and food filmmaking, Grima brings a unique blend of technical
Grammy-nominated rapper GloRilla has gone from working the drive-thru to starring in the menu. The CMG artist is front and center in Checkers & Rally’s latest This Eats Different campaign,
Station Film has signed Brooklyn-based director Patrice Lighter for commercials and branded entertainment. Known for her authentic, culture-forward storytelling, Lighter has helmed work for TikTok, Stripe, and Nike, among others.
Ronald. Grimace. Hamburglar. Birdie. Mayor McCheese. They’re back—and they brought souvenirs. For the first time in more than two decades, McDonald’s is officially reopening the gates to McDonaldland. This fantastical
CBS and MTV have revealed the star-studded nominations for the 2025 MTV Video Music Awards (VMAs), spotlighting artists whose impact over the past year has reshaped music, pop culture, and
The American Advertising Federation (AAF) has unveiled its 2025 class of inductees into the prestigious Advertising Hall of Achievement (AHOA) — the industry’s gold standard for recognizing trailblazers 40 and
Another week, another viral ad, and another round of TikTok accusations that a brand campaign is flirting with eugenics. This time, it’s Dunkin’. Actor Gavin Casalegno, star of The Summer
Award-winning creative company Entropico has signed Mateo Mejia, marking the Bogotá-born, Houston-raised filmmaker’s first official signing and a significant leap for the viral creator known for blending DIY realism, cinematic
American Eagle has issued a formal response to the growing online controversy surrounding its viral Sydney Sweeney ad campaign, which sparked widespread debate over a supposed wordplay between “jeans” and
Urban Decay is done playing it safe. The brand that made grunge glam and glitter armor just launched its boldest campaign in years — and it’s not mincing words. Dubbed
Let’s get this out of the way up top: Advertising shapes culture. It always has. That’s not up for debate. But not every campaign is a culture war, and not
What started as a cheeky play on words for American Eagle has quickly spiraled into one of the most polarizing fashion campaigns of the summer. The fashion brand’s Fall 2025
GALE and MilkPEP have gone full throttle with anime in a new youth campaign, “Milk Can Help,” that embraces the energy and exaggeration of anime, speaking directly to Gen Z.
Creative production studio Whiskey Bear has added a fresh dose of personality and innovation to its roster with the signing of Keegan & Nicole—a creative duo and real-life married couple
CBS and MTV announced today that Van Toffler, the former MTV executive who helped turn the Video Music Awards into a pop culture staple, is returning to the franchise as
