Every Millennial remembers their first bold, patterned Vera Bradley bag. Now, the iconic lifestyle brand is leaning into that nostalgia with its first-ever original short film, Most Perfect Couple, developed
Brittany Mahomes has led the congratulations to Taylor Swift and Travis Kelce after the pair announced their engagement. The 29-year-old star has grown close to the Love Story hitmaker since
Fitzco, part of BCG Worldwide, has named Chris Wallrapp as its new Chief Executive Officer, effective September 8. Wallrapp, who most recently served as CEO of Hill Holliday in Boston,
Apple is spotlighting accessibility with a moving new campaign that proves no frame needs to be missed. No Frame Missed, created by TBWA\Media Arts Lab LATAM and directed by Renato
Fall just got a new anthem, and it’s sweet. BRACH’S, the maker of America’s #1 Candy Corn, has launched a playful campaign that positions its iconic treat as the unofficial
Full-service agency Gravity Global has acquired performance media agency Marketing Doctor, further strengthening its paid media expertise and integrated marketing services. The move supports Gravity Global’s continued growth in regulated
Global production company LANDIA has tapped Brent Novick and Matt Conforti of Novick Conforti to lead its new West Coast representation across commercials and branded content. “We were drawn to
College football is back, and so is Bud Light with a campaign that blends tradition, comedy, and ice-cold refreshment. Actor and comedian Shane Gillis returns for his second season with
Call of Duty just pulled off one of the daring campaign launches of the year, and it wasn’t even under its name. A mysterious “new technology company” called The Guild
Hollywood’s late-summer box office is doing its usual fade-out shuffle, but Warner Bros.’ Weapons isn’t going quietly. The Zach Cregger horror film scored another $25M in its second weekend, slipping
Garage Beer, the crisp small-batch light beer that’s become a go-to for fans of “beer that just tastes like beer,” is crashing Halloween in a way no brewery has before.
After Skydance acquired Paramount Global for $8 billion, the fate of the studio’s current projects was called into question. However, CEO David Ellison has stressed that both the Top Gun:
Kansas City Chiefs quarterback Patrick Mahomes doubted that his teammate Travis Kelce was dating Taylor Swift until the pop superstar attended an NFL game. The Chiefs quarterback revealed that his
Jennifer Holland admits there isn’t much work-life balance in her marriage to DC boss James Gunn. The 37-year-old actress reprises her role as Emilia Harcourt in the second season of
Hinge has dropped the second chapter of It’s Funny We Met on Hinge, a campaign spotlighting the surprising, often non-linear ways real couples meet and connect on the app. The
Grammy-nominated rapper GloRilla has gone from working the drive-thru to starring in the menu. The CMG artist is front and center in Checkers & Rally’s latest This Eats Different campaign,
First, it was scratch-and-sniff razors. Now, personal care brand Billie is tapping deep into ’90s nostalgia — and America’s willingness to laugh at itself — with a surprising new partner:
With tip-off only a couple of months away, California-based premium press-on nail brand CliqOnU has debuted the NBA Legacy Collection, bringing the energy of basketball’s most iconic franchises straight to
Entrepreneurship has always been about resourcefulness — turning limited resources into meaningful results. For today’s small and midsize businesses, that challenge is sharper than ever. According to the Advertiser Perceptions
In a culture hooked on “positive vibes” and instant manifestation, Harvard-educated author, ed-tech founder, and global speaker Elan Divon delivers a starkly different message in his new book The Initiation:
