Apache has announced that it has signed with Kelly O’Neill and her newly launched Main Squeeze for West Coast representation, strengthening the studio’s presence across California and Texas while deepening its connections with agency and brand partners on the West Coast.
“We’re absolutely thrilled to have Kelly O’Neill and Main Squeeze representing Apache on the West Coast and in Texas,” said LaRue Anderson, Managing Partner at Apache Digital. “Kelly brings an incredible combination of warmth, strategy, and industry insight that perfectly aligns with Apache’s approach to partnership and creativity. We’re excited for the energy and opportunity she brings to our next chapter of growth.”
O’Neill brings more than a decade of experience in talent and sales across the West Coast. She began her career in-house at Furlined before moving into independent representation with Shortlist Mgmt, where she eventually became a partner. Earlier this year, she launched Main Squeeze Mgmt, marking a new chapter that merges her established network, instincts for pairing talent with the right creative opportunities, and her long-standing passion for building meaningful partnerships.
“When I started thinking about what the Main Squeeze roster should look like, I knew I wanted to work with companies that not only were talented in their fields and represented a range of skills,” said Kelly O’Neill.
O’Neill adds, “But it was also really important to me that the people behind the curtain were people I was going to be genuinely excited to collaborate with every single day. Having been friends with EP Stefanie Schaldenbrand for years and admiring LaRue’s vision from afar since I got into this business, it was such an easy decision to partner up on the West Coast. So much of this business relies on true partnerships and clients walking away feeling really good about their experience from beginning to end. That’s what I know Apache brings to the table.”
Reel 360 News wishes Kelly the best of luck with Apache.
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