AXE refreshes dating game with creative from Martin

Heard of The New AXE Effect? How could you if it’s just getting introduced? The #1 men’s fragrance brand in the world, is refreshing the dating game with a new :60 global ad spot, “The Walk,” that illustrates how guys can spark attraction anywhere. The brand is committed to sparking attraction for all by breaking … Continue reading “AXE refreshes dating game with creative from Martin”

Disney+ celebrates May the 4th with Bad Batch premiere

On May the 4th, otherwise known as Star Wars Day, Disney+ will release a brand-new original Star Wars series, Star Wars: The Bad Batch a first-of-its-kind Star Wars-themed short from The Simpsons; and multiple themed cinematic experiences in celebration of a galaxy far, far away. Star Wars: The Bad Batch follows the elite and experimental clones of the Bad Batch … Continue reading “Disney+ celebrates May the 4th with Bad Batch premiere”

FedEx, Willie Nelson promote sustainability goals

As we close out Earth Month, FedEx launches its latest sustainability marketing effort, themed “Priority Earth,” with the support of musical legend and recognized environmentalist, Willie Nelson. FedEx has always prioritized delivering for its customers. But there is another priority we all share: Earth. FedEx is doing its part to prioritize a more sustainable planet, with … Continue reading “FedEx, Willie Nelson promote sustainability goals”

ESPN and Marvel debut NBA Special Edition

Viewers who tune in to watch tonight’s NBA match-up between the Golden State Warriors and the New Orleans Pelicans on ESPN2, ESPN+ and ESPN Deportes will enjoy an alternate presentation that can only be described as “super.” The special telecast, NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes, represents a groundbreaking collaboration between … Continue reading “ESPN and Marvel debut NBA Special Edition”

Editor of ‘World’s Biggest Asshole’ finds home at Union

Graham Turner is not an asshole. In fact, the tattooed cutter is a really nice guy. But he sure does understand assholes as Graham IS the editor of the award-winning The World’s Biggest Asshole for Donate Life (via The Martin Agency, directed by Speck and Gordon). The nice guy editor has garnered 10 Cannes Lions … Continue reading “Editor of ‘World’s Biggest Asshole’ finds home at Union”

HBO Max Pa’Lante partners with creative agency Word

HBO Max Pa’lante! today announced their partnership with WORD, an Afro-Latina owned creative agency dedicated to cultural storytelling, to launch the Are You Listening? Campaign.  Are You Listening? is a content and community initiative inspired by HBO’s iconic, and award-winning show, Habla, which features sometimes funny, often poignant and always thoughtful testimonials from U.S. Latinos reflecting, celebrating and honoring … Continue reading “HBO Max Pa’Lante partners with creative agency Word”

Gillette throws it back to 1989 with Deion Sanders

It’s #ThrowbackThursday so why not a “Throw Back” spot? Tonight is the NFL Draft night and Gillette and agency Grey, are throwing it back to 1989 and paying homage to NFL legend Deion Sanders. In this iconic football moment, he showed the world what confidence looks like, the epitome of his motto ‘Look Good, Game … Continue reading “Gillette throws it back to 1989 with Deion Sanders”

Vincent Kartheiser will play Scarecrow on Titans

I always thought Mad Men’s Pete Campbell was kind of creepy. In a weasel way. The Wrap now reports that actor Vincent Kartheiser will go from Mad Man to insane villain as the actor was just cast as Jonathan Crane (aka Scarecrow) on the HBO Max series Titans. According to outlet, as we enter the … Continue reading “Vincent Kartheiser will play Scarecrow on Titans”

Marvel names writer and lead for upcoming Ironheart

Tony Stark has a successor. Marvel Studios has tapped TV scribe and poet Chinaka Hodge as the head writer on the upcoming Disney+ series, Ironheart. Variety, which broke the story, has also revealed Dominique Thorne (Judas and the Black Messiah; If Beale Street Could Talk) will play Riri Williams.  Set in Chicago, Ironheart/Riri Williams is a 15-year-old … Continue reading “Marvel names writer and lead for upcoming Ironheart”

Hiatus celebrates 3rd year & welcomes editor Joe Kell

Creative editorial & postproduction boutique Hiatus celebrates its Third Anniversary this month in April and welcomes new Editor Joe Kell. Kell joins the posthouse from Friendshop! in New York. “We are so thrilled to celebrate our third year here at Hiatus,” says Founder/Editor Shane Patrick Ford. Ford adds, “Because we had been working for a long time … Continue reading “Hiatus celebrates 3rd year & welcomes editor Joe Kell”

m ss ng p eces adds director Ezra Hurwitz

Today bicoastal production studio m ss ng p eces announced the addition of Ezra Hurwitz to its directorial roster. Formerly a professional ballet dancer, his work behind the camera is informed by movement and well-choreographed visuals to emotionally elevate the narrative. Hurwitz is a multi-faceted creative professional who previously spent ten years as a dancer … Continue reading “m ss ng p eces adds director Ezra Hurwitz”

Women who run with Oscars

To say that women have been kept out of the spotlight when it comes to being behind the lens in film would be the understatement of the century. There is no dramatic flare in this statement; the Academy Awards in 2021 marking its 93rd ceremony, only two women have won Best Director, nine women have … Continue reading “Women who run with Oscars”

Yuh-Jung Youn on Brad Pitt and Minari

Last night was also a watershed moment for Minari’s Yuh-Jung Youn –the talented thespian made history by becoming the first Korean actor to win Best Supporting Actress at the 93rd Academy Awards.  Youn kicked off her acceptance speech by teasing Minari executive producer Brad Pitt, who was last year’s Best Actor in a Supporting Role … Continue reading “Yuh-Jung Youn on Brad Pitt and Minari”

Oscar winners address racism and police brutality

During the 93rd annual Academy Awards, Oscar presenters and winners discussed racism, pleading with audiences to unite against hate crimes and police brutality. In her opening monologue actress/director Regina King acknowledged her feelings surrounding the Derek Chauvin murder trial.  “I have to be honest: If things had gone differently this past week in Minneapolis, I … Continue reading “Oscar winners address racism and police brutality”

TV permits up, Commercials down in March

FilmLA issued an update regarding regional filming activity. And it would seem that things are on the upswing for the most part. Since the resumption of on-location filming last June, FilmLA has received 6,585 film permit applications, spanning 4,421 unique projects. After the COVID-19 holiday surge and voluntarily industry production pause in December and January, … Continue reading “TV permits up, Commercials down in March”

Nomadland takes top prize at Spirit Awards

Last night, in the penultimate awards show before we end with the Academy Awards on Sunday, the Spirit Awards honored the best of the best in the world of independent film. Even without the big cacophonous beach tent, host Melissa Villaseñor made the 2021 awards show unforgettable. She began her monologue addressing the lack of … Continue reading “Nomadland takes top prize at Spirit Awards”

Digital Underground’s Shock G passes at 57

We have suddenly been hit recently with a spate of 90s hip hop stars passing. In the last two weeks we have lost DMX, Black Rob and now Grammy nominated Rapper and producer Shock G. Also known as Humpty Hump of the Bay Area hip-hop crew Digital Underground, the Hip Hop artist has passed away … Continue reading “Digital Underground’s Shock G passes at 57”

Taco Bell achieves new heights with WoodShop

Led by Executive Creative Director Trevor Shepard & Creative Director Michelle Pak, the team at WoodShop take taco cravings to new heights in a series of spots from agency Deutsch LA for Taco Bell. Find peace (and flavor) among the butterflies with their Primo Burritos or satiate your hunger with the Beefy Potatorito while floating among … Continue reading “Taco Bell achieves new heights with WoodShop”

AICP announces roster for 2021 Awards Committee

Our friends at AICP have announced the lineup for the 2021 AICP Awards Committee, the far-reaching group of industry veterans and experts tasked with promoting and marketing the 2021 AICP Awards, which comprises the AICP Show, the AICP Post Awards and the AICP Next Awards. In addition to releasing the Awards Committee roster, Ali Brown … Continue reading “AICP announces roster for 2021 Awards Committee”

USPS discovers new routes with McCann

Business is changing. The United States Postal Service (USPS) is changing with it, so we can serve businesses and their customers right when they need it. The Postal Service, an essential federal service, is part of the nation’s critical infrastructure, delivering mail and packages to every home and business in the United States. USPS deliveries … Continue reading “USPS discovers new routes with McCann”