Audi is putting its performance DNA front and center with “Always On Business Driving,” a new campaign edited by Abandon Editorial’s Edward Khoma for Ogilvy, New York. Anchored by the debut of the all-new Audi A6 Sportback e-tron — the brand’s first fully electric sedan designed from the ground up — the work showcases Audi’s evolving lineup with cinematic finesse.
Shot across winding forest roads in the Pacific Northwest, the campaign highlights the brand’s full roster of models, including the Q6 e-tron, S e-tron GT, the redesigned Q5, the A5, and the Q7. The spots mix sweeping exteriors with tightly choreographed interior moments, framing each vehicle’s refined silhouette and intelligent tech with sharp editorial pacing.
Khoma’s edit leans into fluid movement and clean visual rhythm — made possible by a unique production approach. Watch all five spots below:
“This campaign was such an energetic and unique experience to cut,” Edward shares. “The team used a compact motion-control robot arm, EVO, inside the cars to capture shots that felt like the camera was flying through the interior — something I’d never seen done before. EVO could maneuver in tight spaces where traditional rigs wouldn’t fit, giving us this stunning library of drone-like interior shots you almost never see in automotive work.”
The nine-day shoot stretched across the Pacific Northwest, with the final campaign delivering exactly what Audi fans expect: precision, sophistication, and a modern electric edge.
CREDITS:
BRAND: Audi
AGENCY: Ogilvy
- Agency Creative Director(s): Wes Phelan, MyTran Dang, Jesse Custodio
- Agency Producer: Liam Golding, Anthony Curti
PRODUCTION COMPANY: Tilt
- Producer: Stacy Murphy
- Director: Nick Kleczewski
EDIT: Abandon Editorial
- Co-Producer: Marcee Sanchez, Joanna Hall
- Editor: Edward Khoma
VFX/ POST: Untold Studios
Producer: Sheila Maria Lobo, Nathan Hoad
MUSIC: Racket Club, APM, Music Bed
AUDIO: Sonic Union
- Audio Post Co. Producer: Pat Sullivan
- Engineer/Mixer: Owen Shearer, Rob Ballingall
Color: Rare Medium
- Color Producer: Lucy Gatanis
- Colorists: Fergus McCall, Nick Metcalf
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