Gravity Global is coming in hot with the launch of Gravity One, a bold new division aimed at helping brands stay culturally fluent, emotionally resonant, and strategically relevant in a marketplace ruled by swipe-speed attention spans and next-gen decision-makers.
The launch isn’t just a name change or shiny logo—it’s a signal flare. Gravity One pulls in key creative and strategic leaders from the former Madwell team, including Charlie Smith, Devin Kharpertian, Julia Goldsmith, JP Summers, and Alex Kaufman. Together, they’re forming a nucleus of future-focused firepower under the Gravity Global banner.
“Gravity One sharpens our focus for a rising generation of decision-makers—those who demand cultural fluency, authenticity, and connection,” said Jose Lozano, President of Gravity Global. “We’ve long admired this team’s creative instincts. When the opportunity came to bring them on board, it was a no-brainer.”
Built around the belief in the power of one—one story, one experience, one culturally defining idea—Gravity One aims to cut through the noise and deliver unforgettable brand-to-demand work. Think less noise, more impact.
The leadership moves look like this:
- Charlie Smith, Managing Director, Client Services
- Devin Kharpertian, Managing Director, Creative
- Julia Goldsmith, Director of Production
- JP Summers, Director of Strategy
- Alex Kaufman, Creative Director
Operating as a distinct division, Gravity One blends indie-agency energy with global scale—and yes, a little startup swagger.
Gravity Global has already proven its creative and strategic chops across both B2B and B2C landscapes with clients like Airbus and Honda Powersports. Gravity One builds on that legacy, diving headfirst into the ever-shifting culture and commercial complexity brands face in 2025.
This move also follows Gravity’s recent hiring spree, which included Renata Florio as Global Chief Creative Officer and Laura Forester as Director of Strategic Planning—not to mention two strategic acquisitions in just the first half of the year.
Long story short: Gravity’s not just expanding. It’s evolving. And Gravity One is the next leap forward.
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