Reel 360 News

REEL MOVES/NEW YORK

Chief Creative Officer Adam Gloo is a Barbarian

By Reel 360 Mar 7, 2025

Barbarian, the digital experience agency known for blending technology with bold storytelling, has tapped Adam Gloo as its new chief creative officer. In this role, Gloo will o...

REEL WOMEN

The Final Copy of Ilon Specht doc premieres on AMC+

By Reel 360 Mar 7, 2025

The powerful and long-overdue story of Ilon Specht, the trailblazing female copywriter behind L’Oréal Paris’s iconic slogan, Because I’m Worth It, is finally reaching au...

REEL NEW YORK

Kim Kardashian’s SKIMS blows up Times Square

By Colin Costello Mar 7, 2025

New Yorkers are used to big things—big lights, big crowds, and now, a big a$$ Kim Kardashian floating above them. Not since an alien mothership parked itself over the city in...

REEL LA

Kristen Schaal squirrels her way into DIRECTV campaign

By Reel 360 Mar 7, 2025

DIRECTV is taking its quirky and memorable “perturbed pigeons” campaign to new heights with a fresh twist—introducing a fast-talking, skeptical squirrel into the mix. Act...

Reel Ad of the Week

Beyoncé and Levi’s reinvent denim in “Pool Hall” Campaign

By Colin Costello Mar 7, 2025

Beyoncé is back with another jaw-dropping collaboration with Levi’s, this time taking over a pool hall in the latest installment of the REIIMAGINE campaign. Following the su...

REEL NEW YORK

Parker Posey brings confidence to Gap spring campaign

By Reel 360 Mar 7, 2025

This spring, Gap is embracing the power of comfort with its new Feels Like Gap campaign, celebrating effortless self-expression through movement, music, and a collection of sof...

Reel Moves/Florida

TigerLily expands creative team with editor Sol Raxlen

By Reel 360 Mar 6, 2025

Creative and production studio TigerLily has welcomed editor Sol Raxlen to its growing team. A versatile talent, Raxlen has worked on Telly Award-winning campaigns for brands l...

REEL MOVES/LA

Former Mill Senior Colorist Paul Yacono joins Harbor

By Reel 360 Mar 6, 2025

Harbor has welcomed well-known colorist Paul Yacono to its team as a Senior Colorist, further strengthening its reputation for creative excellence in post-production. Yacono, a...

REEL BUSINESS

Interpublic Group sells R/GA to Truelink Capital

By Reel 360 Mar 6, 2025

Earlier this week, Interpublic Group officially sold R/GA, the creative innovation company, to Truelink Capital, a private equity firm specializing in tech-enabled services. Th...

Reviews

Daredevil: Born Again brings Marvel’s grittiest hero back to the streets

By The Geek Mar 6, 2025

Thank God! Marvel’s Daredevil: Born Again marks the highly anticipated return of Charlie Cox’s Matt Murdock and Vincent D’Onofrio’s Wilson Fisk in a series that brings ...

REEL WOMEN

REEL WOMEN spotlight: Patia Prouty, Writer, Director, Costume Designer

By Patia Prouty Mar 6, 2025

Editor’s Note: Supporting women should not be limited to a month. So at Reel 360, we have decided to amplify and promote dynamic women’s voices all year long. Today, let u...

REEL WOMEN

REEL WOMEN spotlight: Lauri Aloi, Publicity guru, Brand Builder

By Lauri Aloi Mar 5, 2025

Editor’s Note: Supporting women should not be limited to a month. So at Reel 360, we have decided to amplify and promote dynamic women's voices all year long. Today, let...

Academy Awards

Inside WOW Creations Gifting Suite: A star-studded Oscars celebration

By Reel 360 Mar 5, 2025

As Hollywood geared up for the 97th Academy Awards, the WOW Creations Lifestyle Gifting Suite delivered a red-carpet-worthy experience for nominees, celebrities, and VIP guests...

Academy Awards

Enchant Celebrity Gifting Suite brings glamour to Oscars

By Reel 360 Mar 5, 2025

Beverly Hills played host to a dazzling affair as the Enchant Celebrity Gifting Suite, presented by The Marianna Group, honored awards season and the 97th Academy Awards with a...

REEL FLORIDA

Tom Brady adds Hertz Used Car Salesman to his resume

By Reel 360 Mar 5, 2025

Future NFL Hall of Famer, Tom Brady, is adding yet another title to his already impressive resume—used car salesman. In a new ad campaign for Hertz Car Sales, the seven-time ...

REEL MOVES/LA

PRETTYBIRD signs Emmy-nominated director Goh Iromoto

By Reel 360 Mar 4, 2025

PRETTYBIRD, the acclaimed production company led by Paul Hunter, Kerstin Emhoff, and Ali Brown, has announced the signing of award-winning director Goh Iromoto for commercial a...

Academy Awards

Oscars hits 5-Year high in total viewers and adults 18-49

By Reel 360 Mar 4, 2025

The 97th Academy Awards marked a milestone in viewership, reaching its highest ratings in five years for total viewers and the coveted 18-49 demographic. Hosted by Conan O’Br...

Reel Ad of the Week

ICYMI: The best ads of February

By Colin Costello Mar 4, 2025

February is advertising’s biggest month, thanks to the Super Bowl spotlight, and this year’s ads lineup didn’t disappoint. From NFL’s empowering “Somebody” and its ...

The Reel Black List

RBL celebrates: Pardé Bridgett, Brand Architect and Content Creator

By Pardé Bridgett Mar 4, 2025

Black excellence isn’t limited to February. It’s 365 days a year. Reel 360 News’ Reel Black List is a commitment to recognizing the impact of Black voices in advertisin...

Academy Awards

The Makeup and Hairstyling team behind The Substance on Oscar win

By Reel 360 Mar 4, 2025

At the 97th Academy Awards, the team behind The Substance—Pierre-Olivier Persin, Stéphanie Guillon, and Marilyne Scarselli—took home the Oscar for Best Makeup and Hairstyl...

TOP STORIES

Carrie teaser drags Stephen King’s classic into Social Media Age

Hall H unites Avengers and X-Men during Marvel Doomsday Panel

Marvel announces new Black Panther and release date

Chief Creative Officer Adam Gloo is a Barbarian

The Final Copy of Ilon Specht doc premieres on AMC+

Kim Kardashian’s SKIMS blows up Times Square

Kristen Schaal squirrels her way into DIRECTV campaign

Beyoncé and Levi’s reinvent denim in “Pool Hall” Campaign

Parker Posey brings confidence to Gap spring campaign

TigerLily expands creative team with editor Sol Raxlen

Former Mill Senior Colorist Paul Yacono joins Harbor

Interpublic Group sells R/GA to Truelink Capital

Daredevil: Born Again brings Marvel’s grittiest hero back to the streets

REEL WOMEN spotlight: Patia Prouty, Writer, Director, Costume Designer

REEL WOMEN spotlight: Lauri Aloi, Publicity guru, Brand Builder

Inside WOW Creations Gifting Suite: A star-studded Oscars celebration

Enchant Celebrity Gifting Suite brings glamour to Oscars

Tom Brady adds Hertz Used Car Salesman to his resume

PRETTYBIRD signs Emmy-nominated director Goh Iromoto

Oscars hits 5-Year high in total viewers and adults 18-49

ICYMI: The best ads of February

RBL celebrates: Pardé Bridgett, Brand Architect and Content Creator

The Makeup and Hairstyling team behind The Substance on Oscar win