VSA bridges brand and strategy with Claudia Gorelick

VSA Partners has announced the arrival of Claudia Gorelick in the role of Associate Partner of Experience Strategy at the agency. Gorelick will lead experience strategy efforts at VSA, creating meaningful experiences between brands and their audiences. As part of the digital and strategy practice, Gorelick will assist in crafting new platforms that drive customer engagement … Continue reading “VSA bridges brand and strategy with Claudia Gorelick”

Open Swim welcomes Nate Bloom as Chief Blockchain Officer

Open Swim announced today that Nate Bloom has been brought on board as full-time Chief Blockchain Officer. Bloom and Open Swim founder Bradley Ross are no strangers in collaboration as they have previously worked together to build what has become Open Swim’s digital portfolio. Together they have tracked and invested in emerging properties, as well as … Continue reading “Open Swim welcomes Nate Bloom as Chief Blockchain Officer”

Havas NY, Ali Forney Center, New York Mag highlight LGBTQIA+ homelessness

Our friends at Havas New York, the North America flagship agency for Havas Creative Group, has partnered with The Ali Forney Center and New York Magazine on the “Issue within the Issue” – a special advertising section devoted to shining a light on the struggles of the more than 8,300 LGBTQIA+ youth who find themselves … Continue reading “Havas NY, Ali Forney Center, New York Mag highlight LGBTQIA+ homelessness”

AFM: Panel discusses what makes a film investment-worthy?

You have a film. The budget is low. And the potential for a huge ROI is there. But is the script good enough to invest in? This week at the American Film Market 2021 (AFM) a group of panelists met to discuss what makes them consider investing in a feature script. Screen Daily Americas Editor, … Continue reading “AFM: Panel discusses what makes a film investment-worthy?”

AFI Fest 2021 announces full festival lineup

Our friends at The American Film Institute (AFI) announced today the full lineup for AFI FEST 2021 including Sony Pictures Classics’ Parallel Mothers, written and directed by Academy Award winner Pedro Almodóvar, which will screen as a Red Carpet Premiere at the historic TCL Chinese Theatre on Saturday, November 13. The complete AFI FEST program … Continue reading “AFI Fest 2021 announces full festival lineup”

BEHR Paint, Katy Perry and Spotify give design new rhythm with ‘Music in Color’

Behr Paint Company has tapped singer-songwriter Katy Perry and leading audio streaming service Spotify to launch MUSIC IN COLOR by BEHR, an interactive audio representation of colors Katy Perry experiences through music. This all-new color selector tool will help people discover personalized paint color recommendations through their favorite songs on Spotify. The MUSIC IN COLOR … Continue reading “BEHR Paint, Katy Perry and Spotify give design new rhythm with ‘Music in Color’”

Mastercard: Expiration date highlights wildlife timeframe

Many Critically Endangered species may go extinct by the time these cards expire. Mastercard, in partnership with Conservation International, is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife.   The Mastercard Wildlife Impact Card program enables consumers to make donations to help protect wildlife habitats, including those that are … Continue reading “Mastercard: Expiration date highlights wildlife timeframe”

DDB reinforces commitment to data-driven creativity

DDB North America announced today the addition of a new regional leadership position. Jatinder Singh joins DDB North America as Chief Data Officer and, reporting into regional CEO Justin Thomas-Copeland, will spearhead data science innovation for all DDB North America offices. Singh joins as DDB North America continues to fortify its data capabilities to underpin client work, following … Continue reading “DDB reinforces commitment to data-driven creativity”

REEL WOMEN: Director, Producer Christina Rose

Christina Rose is an American-German director, producer, and screenwriter and is part of the new Hollyworld Movement, bringing entertainment to the global world. Christina has worked in North America (USA, Canada), Europe (Denmark, France, Belgium, Germany, Czech Republic, Bulgaria), Africa (the famous Atlas Studios in Ouarzarzate), and Asia (India’s Bollywood). Together with her brother Michael, … Continue reading “REEL WOMEN: Director, Producer Christina Rose”

SNL Director yaks it up with Hanes Total Support Pouch

How does one manifest a mechanical yak and a Hanes spokesman named Hans in a single campaign? You pair up SNL Director Paul Briganti and Tony Cavalero from HBO’s Righteous Gems for Hanes’ Total Support Pouch product launch. When the pandemic hit, Hanes’ 100-year heritage of innovation and obsession with comfort became more important than … Continue reading “SNL Director yaks it up with Hanes Total Support Pouch”

Vanessa Reyes joins DDB as Group Business Director

DDB New York has announced the agency’s latest senior account hire with Vanessa Reyes. Reyes joins DDB New York as a group business director. Reyes brings strong leadership, digital & mobile-first thinking, and deep brand strategy and brand building skills. She brings expertise to her role, where she will lead a broad group of client businesses, … Continue reading “Vanessa Reyes joins DDB as Group Business Director”

Mastercard, Hudson support Black Businesswomen

Black women-owned businesses are vital to our economy and are amongst the hardest hit by the impacts of the pandemic. Today, Mastercard and Jennifer Hudson are announcing the Strivers Initiative, a consumer-facing platform, elevating the visibility of Black female business owners overcoming obstacles to maintain and grow their business, as role models for the community and future generations. The … Continue reading “Mastercard, Hudson support Black Businesswomen”

David&Goliath turn Kia Sorento into storytelling machine

As storytellers, we need the right inspiration and tools in which to convey and translate our experiences. And the world is full of stories, even more so during a pandemic, that are just waiting to be told. In the latest innovative creative campaign for Kia Motors by David&Goliath, Kia introduced the all-new 2021 Sorento, a rugged, … Continue reading “David&Goliath turn Kia Sorento into storytelling machine”

Reel 360’s Last-Minute Holiday Gift Guide

Happy Hanukkah! And we are just around the corner from Christmas and Kwanza, so it’s that time of the year to offer up the Reel 360 / Reel Chicago Ultimate Holiday Gift Guide. To make your last minute holiday gift buying just a l’il bit easier, we’ve compiled an extensive list – and believe us … Continue reading “Reel 360’s Last-Minute Holiday Gift Guide”

The 3rd annual ‘Production Without Borders’ lineup

Our friends at Cloud 21 International and Kultura PR International have announced the third annual “Production Without Borders” special event  that will be held  during the 2020 virtual American Film Market on November 10, 2020 at 11 a.m PST. “We’re delighted to be able to hold our third annual Production Without Borders event once again this year,” … Continue reading “The 3rd annual ‘Production Without Borders’ lineup”

Pernod Ricard and Absolut push #VoteResponsibly

Vote first. Drink second. That makes sense to the Reel 360 team. This week, Absolut, Pernod Ricard’s flagship premium vodka brand, is launching a non-partisan, integrated campaign that delivers an impactful and unexpected message – ‘Vote First, Drink Second.’ Created by BBH, Absolut’s first TV commercial in three years will debut on Tuesday, September 29th … Continue reading “Pernod Ricard and Absolut push #VoteResponsibly”

Footlocker releases Endless World of Air Max for Nike

As part of its ongoing ‘Discover Your Air‘ platform with Nike, Footlocker is releasing The Endless World of Air Max, a sneaker culture and entertainment hub on Google Slides dedicated to all things Nike Air Max.  Created by BBDO, the hub will serve as an ever-evolving platform that will host events such as livestreamed art sessions, Air Max … Continue reading “Footlocker releases Endless World of Air Max for Nike”

Trump campaign releases new spots in key states

President Trump’s re-election campaign returned to the television airwaves Monday with two new ads in a group of key states which are among the earliest to allow people to begin casting votes. The new spots continue to define Joe Biden as an empty vessel, a tool being used by the extreme left to advance their … Continue reading “Trump campaign releases new spots in key states”

Florence Pugh, Lulu Wang, John David Washington among Academy invites

The Academy of Motion Picture Arts and Sciences is extending invitations to join the organization to 819 artists and executives who have distinguished themselves by their contributions to theatrical motion pictures.  The 2020 class is 45% women, 36% underrepresented ethnic/racial communities, and 49% international from 68 countries.  There are 75 Oscar® nominees, including 15 winners, and … Continue reading “Florence Pugh, Lulu Wang, John David Washington among Academy invites”

Prepare for the Death & Rebirth of Hollywood

Editor’s Note: This is a reprint of a blog that first appeared on Medium.com. It is reprinted with Richard Jane’s permission. Production, exhibition, and good old fashion power are all being violently uprooted in tinsel town and where we land twelve months from now is going to look very different from the last twenty years. … Continue reading “Prepare for the Death & Rebirth of Hollywood”