Hard Rock Bet is encouraging players to take a little time for themselves. The brand has launched “Where Your Inner Rebel Plays,” a new platform created with 72andSunny New York
Bud Light knows what it feels like to be dragged into a culture war. Three years ago, the brand became a national flashpoint after partnering with transgender influencer Dylan Mulvaney
Volkswagen is taking a smaller, more playful route into this summer’s soccer conversation. Created in partnership with Johannes Leonardo, the automaker’s latest campaign spotlights Tiggy, a remote-controlled Volkswagen Tiguan carrying
With the 2026 FIFA World Cup fast approaching, FOX One is making its pitch to soccer fans with a new campaign built around a simple truth: when the World Cup
Our hero image doesn’t even come close to doing this massive, crazy Nike spot justice. Every few years, the iconic brand delivers a film that reminds the industry why it
If April loosened the tie, May kicked the boardroom door off its hinges. This month’s best work didn’t just embrace entertainment, it sprinted toward it at full speed. The strongest
Independent production company and creative agency Ela Road has earned Gold and Silver honors at the 47th Annual Telly Awards, standing alongside industry giants including Paramount TV, Warner Bros. Discovery,
After seven years away from theaters, the Star Wars universe returned to cinemas this week with The Mandalorian and Grogu, and Disney celebrated the launch by bringing a little bit
Most wearable advertising sells aspiration. Not COROS. The performance tech brand just sold fear. For the launch of its special-edition Pace 4 watch, COROS teamed with creative agency Battery on
The National Peanut Board is giving one of America’s most familiar foods a full-scale brand rethink. With the launch of its new national platform, “It’s Not Nuts. It’s Peanuts.,” the
There are smart campaigns. Then there are campaigns where you immediately wish you’d thought of it first. This week’s Reel Ad of the Week goes to IKEA Canada and Rethink
What’s the least expected delivery room imaginable? For thousands of families every year, it’s the back of an ambulance. That emotional reality sat at the center of Ford Motor Company’s
YETI is stripping its branding down to four simple letters in a new campaign from Wieden+Kennedy Portland that transforms the company’s iconic logo into a badge for obsession itself. The
S.Pellegrino is turning dinner conversation into the centerpiece of its latest global campaign, launching “Dinner Dialogues” with Lewis Hamilton and some of his oldest friends. Created by Ogilvy and directed
KoRn has released its first new music in four years through an ambitious partnership with Blizzard Entertainment and Diablo IV. The new track, Reward the Scars, arrives alongside a visually
If April proved anything, it’s that brands are finally loosening the tie a little again. After years of purpose-heavy messaging, AI anxiety, and endless “premium lifestyle” sameness, this month’s best
Vaseline is taking a direct shot at counterfeit products in Nigeria with an unexpected ally. A real Nigerian prince. Created by Leo Singapore, the campaign introduces a new authentication tool
I haven’t laughed this hard at a campaign in a looooooong time. Whole Moon is leaning into taste and attitude with “Straight Up Good,” a new national campaign designed to
April 1 struck again. And as expected, brands showed up ready to mess with your feed. From fake product drops to oddly convincing stunts, this year’s batch of April Fools’
Amazon is having some fun with inconvenience. In its latest campaign, Save the Everyday, the brand leans all the way into cinematic storytelling with a hero film titled The Good,
