Yesterday, the Indiana Fever’s Caitlin Clark made her highly anticipated debut on the newly designed floor at Gainbridge Fieldhouse. While it was a loss and Clark only scored 9 points,
Caitlin Clark, the Indiana Fever rookie, is already making waves in the marketing world with deals from Gatorade, State Farm, and Nike. As she prepares for her WNBA debut, Gatorade
DIRECTV’s latest campaign extension, “Bird Ballparks,” is an imaginative collaboration with legendary pitcher Randy Johnson and offers a fun and unexpected twist on the brand’s ongoing “For The Birds” campaign,
DIRECTV is making a splash with its latest campaign titled “For The Birds,” showcasing the innovative DIRECTV Gemini device and featuring two disgruntled pigeon spokebirds voiced by Golden Globe-winning actors
Professor Adrian Bejan presents an argument based on the physics of neural signal processing. He hypothesizes that, over time, the rate at which we process visual information slows down, making
Chris Beresford-Hill, formerly the President of North American Advertising at Ogilvy, is set to make a notable return to Omnicom’s BBDO, where he will assume the role of Chief Creative
We all have those projects that we plan to do and, months or a year later, we still are planning to do them. Now, BEHR Paint has initiated the “BEHR
Mother in New York has made an exciting announcement as it welcomes seven new individuals to its creative department for the year 2023. This expansion includes the appointment of Gustavo
Halloween is creeping up on us once again, and like clockwork, brands are jumping on the spine-chilling bandwagon with their marketing campaigns, products, and stunts, ranging from endearing to interactive
There are some agencies and brands who talk a good game about being progressive in their approach to branding. But the creative work never quite gets there. Then there are
Are you ready for a spooktacular Halloween season? Jack in the Box certainly is, and they’ve cooked up some spine-tingling surprises to make this October a frightfully delicious month. Jack
In a significant leadership transition in the advertising industry, Nancy Reyes, the CEO of TBWA\Chiat\Day New York, is set to join BBDO as its Americas CEO. According to AdAge, Reyes
Red Baron pizza has introduced an exciting new campaign titled “The Showdown: Fully Loaded,” highlighting their latest innovation, the Fully Loaded Hand-Tossed Style Pizza. This campaign takes consumers on a
DirectTV’s “Overly Direct Sportsperson” campaign, set to launch on August 7, features football icon and tight end Travis Kelce as the new spokesperson. This campaign is an extension of the
From the mid-1980s to the mid-2000s no athlete owned brand endorsements and sports marketing more than Chicago Bulls legend Michael Jordan. Every championship ring “23” earned brought a new contract
Winners for the 2023 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week at MoMA. The
TMA (The Marketing Arm), the agency that creates cultural resonance for brands, announced today two talent moves that further strengthen its executive leadership. Erin Wasson, currently EVP Growth and Development,
In response to Netflix’s recent crackdown on sharing passwords, Red Baron is giving fans the opportunity to share something instead of passwords. Red Baron lives by the motto and brand
The AICP Awards released the Shortlists for the 2023 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the
Late last month, Behr, along with creative partner TBWA\Chiat\Day released the first spot in a new campaign titled, “Should’ve Used Behr.” The campaign expertly tapped into real, relatable anxieties around
