The journey to “Advertising Woman of the Year”

No doubt, Laurel Flatt earned the “Advertising Woman of the Year” title that the Chicago Advertising Federation bestowed upon her last week.

Since becoming president of Chicago’s McGarryBowen two years ago, she has helped the mid-sized agency get a spot on the Chicago Tribune’s “Best Places to Work” list and receive recognition as Advertising Age’s “Comeback Agency of the Year.”

Flatt credits many people for the success.

After MillerCoors win, Arc Worldwide expands to AK

Adweek reports that Chicago-based Arc Worldwide, the shopper marketing division of Leo Burnett Group, has announced plans to expand its presence by opening new offices in New York and Northwest Arkansas and adding new names to its leadership team.

According to the article, this expansion as an attempt to make the most of recent new business wins and to promote the network’s newly unveiled positioning, “Irresistible Commerce.”

Reel’s Colin Costello wraps directorial debut — an essay

Last week, I wrapped my directorial debut on a short film I wrote, an homage to “The Twilight Zone” called, “The After Party.” The film is a commentary on binge drinking among women as well as how we as a society are addicted to so much from “Boomerang videos” to pain killers.

As I cried during the entire 2:40 AM drive home — a teary cocktail of exhaustion, relief, sadness and shock that I actually did this — I began to think about the script’s journey. You see, every good story has a story. And this is “The After Party’s.”

Agency focused on decentralization promotes two

Marketing agency LAPIZ recently announced the promotions of Ernesto Adduci and Marco Azucena to senior vice president, account director. Both Adduci and Azucena have been tasked with reshaping the account management department into a more decentralized model.

“Holocracy, is a unique business model that empowers account teams to make decisions autonomously,” said managing director and EVP Gustavo Razzeti.

FCB-Michelob ULTRA spot bowed during the Super Bowl

A 30-SECOND SPOT, “Our Bar” from FCB and produced by Radical Media for Michelob ULTRA — the fastest growing beer brand in the U.S. — bowed on Sunday’s Super Bowl.

The spot used real people to demonstrate Michelob ULTRA’s commitment to support and celebrate authentic fitness communities. From training to run clubs to spin classes, “Our Bar” depicts the new social fitness reality that fitness and enjoying beer can go hand in hand: you can work out, and then go out.