Best of “Reel Ad of the Week”

"Dog Sauce" by Optimus for Heinz

“Dog Sauce” by Optimus for Heinz

In 2017, we launched Reel Ad of the Week (RAW), a regular feature that showcases the commercials coming out of the Midwest and, perhaps more importantly, celebrates the people who get it done. When Reel Chicago expanded to cover agencies in LA, so did the content of RAW.

In no particular order, here are a few of our favorites from the past year.


FCB and Liquid Plumr on crack

Optimus trolls Chicago with “dog sauce”


Burnett unleashes Chuck Norris in new United Healthcare spots


Tandem turns oral hygiene into a laughing matter


Explore Media’s Trade-Proof Snack goes viral


Grandma gets a life in new McDonald’s spots


Burrell flips the script on Toyota and RAW


David&Goliath build wall for immigration rights


OKRP new Chili’s work


DDB & State Farm get real and RAW


mcgarrybowen and Marriott follow the golden rule


Fox’s Bite-sized horror packs king-sized punch