Tom Burrell among 2017 Hall of Fame inductees

Confirming a story that broke on Reel Chicago.com last month, The One Club for Creativity, producers of the prestigious One Show Awards, ADC Annual Awards and Creative Week, today announced that it will indeed induct Burrell along with Rebeca Mndez, Susan Hoffman and David Lubars to the Creative Hall of Fame. Diane Cook-Tench will be named to the Educators Hall of Fame.

New hires at DDB, FCB and We Are Unlimited

On Friday, McDonald’s AOR We Are Unlimited announced that former FCB Chicago SVP/ECD, Max Geraldo had been tapped to serve as Executive Creative Director. Joining him is Bruno Guimaraes, who left DigitasLBI Chicago to serve as Creative Director.

Both creatives will report to the agency’s Chief Creative Officer Toygar Bazarkaya. These are Bazarkaya’s first hires since joining the agency two months ago, and builds out the creative leadership team.

Geraldo has over 50 Cannes Lions to his credit including the Mobile Grand Prix.

SKIL and SKILSAW hire Escape Pod as AOR

Naperville-based, Chervon, one of the world’s top 10 manufacturers of power tools, outdoor power equipment and related products, has named The Escape Pod as AOR for its SKIL and SKILSAW brands. Chervon is looking to The Escape Pod to amplify both brands through an integrated campaign which will include broadcast, radio, digital, social and experiential.

The AOR appointment builds upon the successful partnership between Chervon and The Escape Pod in launching the EGO Power+ line of Lithium-Ion battery-powered outdoor equipment to the number one spot in the category in two years.

Burnett’s “Van Gogh Bnb” wins Grand Prix at Cannes

(Cannes, France — 23 June 2117) It’s as if the advertising gods were sticking their collective tongues out at Publicis-Groupe’s President-CEO, Arthur Sadoun, as Burnett won the Grand Prix in Creative Effectiveness at Cannes this year.

Van Gogh Bnb, which Burnett created for The Art Institute of Chicago, displayed immense impact, increasing the museum’s attendance by 133,000 and generating $2 million in revenue, all with just a $500,000 investment.

“Creative effectiveness is about impact,” said jury president Jonathan Mildenhall, CMO of Airbnb in Adweek.

Chicago shops win Gold, Silver and Bronze Lions

(Cannes, France — 19 June, 2017) Even though McCann New York’s Fearless Girl was the big winner on the first night of the Cannes Lions Festival, Chicago agencies did manage to come home with lions as well. FCB Chicago, BBDO Chicago, DigitasLBI, Leo Burnett, Ogilvy and Mather and Lapiz won lions in the categories of: Glass, Outdoor, PR, Promo & Activation and Print & Publishing. Below, see every Lion won by U.S. agencies on the night.

The journey to “Advertising Woman of the Year”

No doubt, Laurel Flatt earned the “Advertising Woman of the Year” title that the Chicago Advertising Federation bestowed upon her last week.

Since becoming president of Chicago’s McGarryBowen two years ago, she has helped the mid-sized agency get a spot on the Chicago Tribune’s “Best Places to Work” list and receive recognition as Advertising Age’s “Comeback Agency of the Year.”

Flatt credits many people for the success.

Sundance to showcase “Trophy,” Chicago-funded doc

SCREENING AT SUNDANCE (Jan, 19-29) will be the 28-minute doc, “Trophy,” that was funded by the Chicago equity firm of CMP Invest / Impact, that invests in documentaries that are aimed at helping to bring about social change.

“Trophy,” from filmmakers Shaul Schwartz and Christina Clusiau, investigates controversial, multi-billion dollar big game industry and the complex consequences of imposing economic value on animals.

Swinard new head honcho for Burnett North America

New chief executive of Leo Burnett North America is Andrew Swinand, a former media agency executive and Starcom MediaVest Group, who was hired to help strengthen the agency after it lost McDonald’s to Omnicom last year.

Swinand will report to Publicis North America CEO Andrew Bruce and work closely with Judy John, COO Leo Burnett North America, CCO, Mark Tutssel and Rich Stoddart, who was named Leo Burnett global CEO nearly a year ago.