MullenLowe reimagines ‘Twas the Night Before Xmas for KFC

MullenLowe US has launched several festive spots for KFC that maintain its competitive streak by upgrading good cookies, presents, and dinner sides to finger-lickin’ good buckets of chicken. This is MullenLowe’s first-holiday work for KFC since winning the account back in February. Ending with an abrupt audio cut-off to emphasize the bounty of KFC menu … Continue reading “MullenLowe reimagines ‘Twas the Night Before Xmas for KFC”

Kristen Cavallo rises to Global CEO, MullenLowe

Interpublic Group has announced that Kristen Cavallo, CEO of The Martin Agency, has been promoted to global CEO of MullenLowe Group. She will also continue in her role as CEO at The Martin Agency. As Kristen assumes the global CEO role at MullenLowe Group, she will continue to report to Alex Leikikh, who remains chairman, MullenLowe … Continue reading “Kristen Cavallo rises to Global CEO, MullenLowe”

Hawaiian Airlines brings ‘Aloha’ Spirit in campaign from MullenLowe LA

Americans are terrible at taking vacations and after the last 18 months of stay-at-home orders, they need a vacation more than ever. MullenLowe LA has created a new campaign for Hawaiian Airlines ‘The Keepers of Vacation’ which launches this week.   As the only leisure-focused airline based in Hawaii, Hawaiian Airlines’ culture is centered around the … Continue reading “Hawaiian Airlines brings ‘Aloha’ Spirit in campaign from MullenLowe LA”

MullenLowe lands Executive Creative Directors

As part of its strategy to push the boundaries of creativity agency wide, MullenLowe LA has hired Laura Sampedro and Carlos Alija to head creative at the burgeoning West Coast office. The duo, known for their global work for brands from Coca-Cola to Honda to Lurpak, relocated from New York, where they were group creative … Continue reading “MullenLowe lands Executive Creative Directors”

Chris Rowson joins MullenLowe as new ECD

MullenLowe New York has announced that Chris Rowson will lead the agency as its new Executive Creative Director. This move rounds out the growing agency’s leadership team, which includes managing director Rebekah Pagis and head of strategy Jonny Gadd. Rowson comes to MullenLowe from TBWA\Chiat\Day, where, as ECD he founded the agency’s award-winning design agency, … Continue reading “Chris Rowson joins MullenLowe as new ECD”

Mark Wenneker, MullenLowe’s U.S. CCO is out

Mark Wenneker, MullenLowe’s U.S. Chief Creative Officer, is leaving the IPG agency due the financial impact of Covid-19. His departure comes just a month after the shop laid off 10 percent of its staff across its New York and Los Angeles offices. During his 12 years, Wenneker and his creative teams developed award-winning work for … Continue reading “Mark Wenneker, MullenLowe’s U.S. CCO is out”

MullenLowe, NFL, Johnson, Elizabeth in the news

MullenLowe L.A. wins Whole Foods According to Ad Age, Amazon finally finished shopping for a new creative agency for its newly acquired Whole Foods Market. The report says, the Austin, Texas-based grocery chain has chosen MullenLowe L.A., as its CAOR after a review. The review, which was run by SRI, began in late June. After … Continue reading “MullenLowe, NFL, Johnson, Elizabeth in the news”

Creative Director Geoff Bailey joins Assembly

Today, New York-headquartered Post Production studio Assembly announced the hire of Creative Director Geoff Bailey to its growing creative ranks. Bailey joins from Alkemy X, and will be responsible for overseeing the studio’s creative output with a focus on Commercial, Episodic and Film VFX, working in close collaboration with Assembly’s Head of VFX, Dave Zeevalk. … Continue reading “Creative Director Geoff Bailey joins Assembly”

Magnum shows what a retirement community should look like

Madrid, Spain-based Lola MullenLowe has teamed with Copenhagen, Oslo and Stockholm-based Bacon Productions’ director Martin Werner to create a lovely spot for Magnum Icecream. Called Residence, the spot features the classic song The Good Life by Tony Bennett. We follow a coiffed gentleman as he lands his prop plane on the lawn of a lush … Continue reading “Magnum shows what a retirement community should look like”

Johannes Leonardo CCO Julia Neumann named AMP Awards Chairperson

Julia Neumann, Chief Creative Officer of the independent New York agency Johannes Leonardo, has been named as Chair of the 2022 AMP Awards for Music & Sound. Her appointment was announced by Georg Bissen of MetaTechnik, President of the AMP National Board and a member of its 2022 AMP Awards Committee. The deadline for entering … Continue reading “Johannes Leonardo CCO Julia Neumann named AMP Awards Chairperson”

VMLY&R promotes McKay Hathaway to ECD

VMLY&R today announced the promotion of McKay Hathaway to Executive Creative Director, leading Wendy’s creative teams in the U.S. and further shaping its creative output. He will report to North American Chief Creative Officer, John Godsey.  In this role, Hathaway will guide the overall creative vision and execution for Wendy’s.  He has been leading and growing … Continue reading “VMLY&R promotes McKay Hathaway to ECD”

TBWA\Chiat\Day elevates Amy Ferguson to CCO

TBWA\Chiat\Day New York has announced the appointment of Amy Ferguson as Chief Creative Officer. For Amy, who began her career at the agency, the elevation is the culmination of a 17-year ascent within the industry to assume creative leadership of the agency’s full roster of clients, which includes Abbott, Hilton, Mayo Clinic, MTN DEW, Nissan, … Continue reading “TBWA\Chiat\Day elevates Amy Ferguson to CCO”

Partners + Napier builds on creative and media horsepower with new hires

Our friends at Partners + Napier are ending 2021 with another hiring spree, adding three of the industry’s top names in creative and media to its talent roster. The move underscores the agency’s creative momentum under Chief Creative Officer Rob Kottkamp, who joined the agency from MullenLowe in late 2019, along with explosive growth in … Continue reading “Partners + Napier builds on creative and media horsepower with new hires”

Burger King teams with Nelly, Anitta and LilHuddy to celebrate real food

According to Burger King, guests want tasty, juicy, hand-breaded, flame-grilled food on the daily, and the brand is committed to delivering on the promise of real food – which is why the QSR has announced the permanent ban of 120 artificial ingredients and counting from our food menu nationwide. “We firmly believe that real food … Continue reading “Burger King teams with Nelly, Anitta and LilHuddy to celebrate real food”

Reese Witherspoon’s Hello Sunshine partners with Bailey’s Irish Cream

This is a treat for a Thursday. Reese Witherspoon’s Hello Sunshine has partnered with Baileys Irish Cream Liqueur, the world’s number one selling liqueur, to release a series of three short Rom-Com films inspired by Meet Cutes from the women-first dating and social networking app Bumble. Titled, Meet Cutes (a.k.a Bumble users first time meeting … Continue reading “Reese Witherspoon’s Hello Sunshine partners with Bailey’s Irish Cream”

Partners + Napier goes on a hiring blitz across agency roles

Even as the impact of the pandemic continues to be felt, integrated creative company Partners + Napier has been successfully recruiting impressive talent from all over the U.S. to drive the national agency’s continued growth and momentum. “Since 2020, the agency has added new and incremental business from the likes of Smashburger, MDLIVE, Real Good … Continue reading “Partners + Napier goes on a hiring blitz across agency roles”

Partners + Napier: Danene DiCicco new EP of Gammut

Partners + Napier today announced the appointment of Danene DiCicco as Executive Producer of Gammut Productions, its in-house content production studio. DiCicco joins Partners + Napier from MullenLowe U.S. and MMB in Boston. DiCicco’s appointment marks a key milestone in Gammut’s growth, launched in October 2020. In her role as Executive Producer, DiCicco brings years … Continue reading “Partners + Napier: Danene DiCicco new EP of Gammut”

Union: Editor Justin “Q” Quagliata joins roster

Editor Justin Quagliata, whose work has been honored with the Cannes Grand Prix For Good, as well as D&AD, AICP, Webby Awards, and more, has joined bicoastal Union Editorial. Known for nearly two decades as “Q,” he recently edited E*Trade’s return to the Super Bowl – “Workout” – created via Mullen Lowe, directed by Smuggler’s … Continue reading “Union: Editor Justin “Q” Quagliata joins roster”

AMV BBDO Wins The One Show 2021 Best of Show

AMV BBDO London capped off a hugely successful year at The One Show 2021, winning Best of Show, six Best of Discipline awards, and being named the show’s Agency of the Year. The UK shop won all of its 12 Gold Pencils this year on behalf of client Essity Bodyform/Libresse, with Best of Show going to “#wombpainstories”, which won Gold in Integrated, … Continue reading “AMV BBDO Wins The One Show 2021 Best of Show”

The Immortal Awards announces first jurors

The first jurors for this year’s Immortal Awards have been revealed, as the competition expands into a number of local markets around the world for 2021.  An initial 36 jurors have been announced from all over the world. This year sees the introduction of 12 local juries fighting for the best work from their market. The work … Continue reading “The Immortal Awards announces first jurors”