Ocean Spray’s latest holiday campaign, “Power Your Holidays” puts an exciting twist on the traditional holiday family dinner, featuring the outright star of the show, the jiggling logs of Ocean Spray Jellied Cranberry Sauce. Directed by OPC’s Jeff Low and edited by Arcade’s Jeff Ferruzzo, the wiggling and jiggling side-dish turned superstar slowly builds the momentum with … Continue reading “Arcade editor helps Ocean Spray bring the jiggle”
Cabin Editing Company today announced the addition of three new editors to its roster: Rami D’Aguiar, Nick Rondeau, and Andrew Ratzlaff. These new hires each bring unique approaches to their craft that convey their ambition and creativity, both visually and narratively. This also marks the latest expansion for Cabin, which has grown steadily over the … Continue reading “Cabin adds three editors to roster”
Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, and … Continue reading “Gustafson most awarded editor at AICP Awards”
What do a cat, a karaoke singer, a winking chimp and 17 million Americans have in common? QuickBooks may just have the answer. You can find out Super Bowl Sunday, when the accounting software company debuts its inaugural advertisement in the fourth quarter of the big game. Today, Intuit QuickBooks has a teaser, created by TBWA\Chiat\Day … Continue reading “QuickBooks is warming up for the Super Bowl”
Relatable, chaotic moments during the holidays, like tangled Christmas lights, forgetting your sister’s gift or running out of wrapping paper can bring on unnecessary stress. Not to mention Fruit Cake. Friggin’ Fruit Cake. Walgreens is helping their customers take back time through the chaos of the season with their new digital convenience offerings. Online ordering with … Continue reading “Walgreens gives the gift of time in new holiday campaign”
Matt Miller, President and CEO of AICP, today announced the release of the shortlists for the 2021 AICP Awards – the AICP Post Awards, the AICP Next Awards and the AICP Show. Winners in each of these three competitions for excellence will be revealed during a series of free virtual premieres set to take place … Continue reading “AICP: Shortlists announced for 2021 Awards”
AICP has announced its lineups for the Curatorial Committees for the 2021 AICP Show and the 2021 AICP Post Awards as well as the lineup of Jury Presidents and Curators for the AICP Next Awards. Comprised of industry experts from all aspects and disciplines involved in creating brand content in the moving image, these three … Continue reading “AICP names Curatorial Committees for 2021 show”
Havas New York CCO Dan Lucey has made it a mandate that in addition to doing great creative that the agency remains on an ongoing mission to craft and develop work that not only resonates but is driven by culture. That directive comes through clearly in the agency’s new creative for New York’s, Brooklyn Film … Continue reading “Havas launches Brooklyn Film Festival campaign”
The AICP’s Equity & Inclusion Committee, an integral part of the association’s commitment to facilitate real and sustainable long-term equity shifts within the industry, has unveiled plans for its new AICP Mentoring Program, which launches this month and is now accepting applications for prospective mentees. Aimed at everyone from those just launching their careers to … Continue reading “AICP launches Mentoring Program for BIPOC”
How do you mark an epic anniversary that celebrates a combined 65 years of achievement in advertising in the moving image, while simultaneously challenging the industry to share in the warm spotlight of achievement? If you’re AICP, you do what comes naturally: you create content. In this case, the content in question are spirited, inspired … Continue reading “New AICP Awards unveils ‘Craft That Endures’ films”
Working towards a ‘better you’ shouldn’t have to feel like work. As the new face of Corona Premier, the 90-calorie light beer from Corona, international star and advocate for Hispanic voices, Guardians of the Galaxy’s and Star Trek’s Zoe Saldana, will join the Corona cast to represent a La Vida Más Fina perspective on wellness. “There’s … Continue reading “Zoe Saldana joins Snoop, Bad Bunny for a Corona”
I most definitely have regrets like getting blacklisted from Instagram for showing the Marvel fanfare opening… for 3 days… a possible drunk pee into a garbage can in a Wrigley Field men’s room that led to my expulsion. There are others I won’t get into. Enough about me. How about you? Any regrets? One regret … Continue reading “You won’t regret watching Amerisave’s first campaign”
Tide, the official laundry detergent of the NFL, is back with another Super Bowl ad – this time with the help of legendary comedian and actor, Jason Alexander. This year’s :60-second spot, at a cost of $11 million, will challenge people to think about all the situations they subject their clothes to on a daily … Continue reading “Tide gets a little dirty with Jason Alexander”
AICP’s Equity & Inclusion Committee, launched as part of the association’s Commitment to Drive Change initiative, has announced its roster of members and established its working agenda as it moves to help the industry cast a wider net for talent, create opportunities for mentorship and advancement for people of color and establish hiring practices that … Continue reading “AICP Equity & Inclusion Committee sets agenda”
As the NFL nears what is surely to be a strange season due to COVID-19 pandemic, we are beginning to see the league’s stars appear in new advertising. Building on the success of its Super Bowl LIV (‘#YoGlutes’) and NFL Draft (‘Flex Your Cryceps’) ads, Oikos Triple Zero is releasing two new, hilariously relatable ads, … Continue reading “Saquon Barkley stars in new Oikos Triple Zero campaign”
The 2020 AICP Post Awards winners, honoring excellence in a range of post production arts, were revealed tonight during a special virtual premiere held online, in keeping with social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the second of three virtual celebrations that comprise AICP Week – which led off with the … Continue reading “Cutters’ Gustafson wins 4 AICP Post Awards for Jeep”
Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, the … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”
Matt Miller, President and CEO of AICP, today announced the release of the shortlists for the 2020 AICP Awards – the AICP Post Awards, the AICP Next Awards and the AICP Show @MoMA. Winners in each of these three strategically-aligned competitions for excellence will be revealed during a series of free virtual premieres set to … Continue reading “2020 AICP Awards release short list”
Tired of reading about all the Super Bowl spots airing yet? Well, don’t fall asleep on this one, because we at Reel 360 embrace dumb humor. And Reese’s first Super Bowl spot ever for a new candy bar Take5, which we are actually curious about, is really dumb and really funny. Perfect for the Big … Continue reading “Reese’s uses first Super Bowl spot for candy bar Take5”
Football is back, thank god. As a Bears’ fan, I’m not thrilled that the Cheeseheads beat the them 10 – 3 last night during the NFL opener. But at least one Chicago team won last night and that would be DDB Chicago with their goofy new State Farm work that features rival QB’s Aaron Rodgers … Continue reading “Aaron Rodgers, ‘jelly’ agent return in State Farm work”
