Gustafson most awarded editor at AICP Awards

Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, and … Continue reading “Gustafson most awarded editor at AICP Awards”

AICP names Curatorial Committees for 2021 show

AICP has announced its lineups for the Curatorial Committees for the 2021 AICP Show and the 2021 AICP Post Awards as well as the lineup of Jury Presidents and Curators for the AICP Next Awards. Comprised of industry experts from all aspects and disciplines involved in creating brand content in the moving image, these three … Continue reading “AICP names Curatorial Committees for 2021 show”

Havas launches Brooklyn Film Festival campaign

Havas New York CCO Dan Lucey has made it a mandate that in addition to doing great creative that the agency remains on an ongoing mission to craft and develop work that not only resonates but is driven by culture. That directive comes through clearly in the agency’s new creative for New York’s, Brooklyn Film … Continue reading “Havas launches Brooklyn Film Festival campaign”

AICP launches Mentoring Program for BIPOC

The AICP’s Equity & Inclusion Committee, an integral part of the association’s commitment to facilitate real and sustainable long-term equity shifts within the industry, has unveiled plans for its new AICP Mentoring Program, which launches this month and is now accepting applications for prospective mentees.  Aimed at everyone from those just launching their careers to … Continue reading “AICP launches Mentoring Program for BIPOC”

New AICP Awards unveils ‘Craft That Endures’ films

How do you mark an epic anniversary that celebrates a combined 65 years of achievement in advertising in the moving image, while simultaneously challenging the industry to share in the warm spotlight of achievement? If you’re AICP, you do what comes naturally: you create content. In this case, the content in question are spirited, inspired … Continue reading “New AICP Awards unveils ‘Craft That Endures’ films”

Zoe Saldana joins Snoop, Bad Bunny for a Corona

Working towards a ‘better you’ shouldn’t have to feel like work. As the new face of Corona Premier, the 90-calorie light beer from Corona, international star and advocate for Hispanic voices, Guardians of the Galaxy’s and Star Trek’s Zoe Saldana, will join the Corona cast to represent a La Vida Más Fina perspective on wellness.  “There’s … Continue reading “Zoe Saldana joins Snoop, Bad Bunny for a Corona”

You won’t regret watching Amerisave’s first campaign

I most definitely have regrets like getting blacklisted from Instagram for showing the Marvel fanfare opening… for 3 days… a possible drunk pee into a garbage can in a Wrigley Field men’s room that led to my expulsion. There are others I won’t get into. Enough about me. How about you? Any regrets? One regret … Continue reading “You won’t regret watching Amerisave’s first campaign”

Tide gets a little dirty with Jason Alexander

Tide, the official laundry detergent of the NFL, is back with another Super Bowl ad – this time with the help of legendary comedian and actor, Jason Alexander. This year’s :60-second spot, at a cost of $11 million, will challenge people to think about all the situations they subject their clothes to on a daily … Continue reading “Tide gets a little dirty with Jason Alexander”

AICP Equity & Inclusion Committee sets agenda

AICP’s Equity & Inclusion Committee, launched as part of the association’s Commitment to Drive Change initiative, has announced its roster of members and established its working agenda as it moves to help the industry cast a wider net for talent, create opportunities for mentorship and advancement for people of color and establish hiring practices that … Continue reading “AICP Equity & Inclusion Committee sets agenda”

Saquon Barkley stars in new Oikos Triple Zero campaign

As the NFL nears what is surely to be a strange season due to COVID-19 pandemic, we are beginning to see the league’s stars appear in new advertising. Building on the success of its Super Bowl LIV (‘#YoGlutes’) and NFL Draft (‘Flex Your Cryceps’) ads, Oikos Triple Zero is releasing two new, hilariously relatable ads, … Continue reading “Saquon Barkley stars in new Oikos Triple Zero campaign”

Cutters’ Gustafson wins 4 AICP Post Awards for Jeep

The 2020 AICP Post Awards winners, honoring excellence in a range of post production arts, were revealed tonight during a special virtual premiere held online, in keeping with social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the second of three virtual celebrations that comprise AICP Week – which led off with the … Continue reading “Cutters’ Gustafson wins 4 AICP Post Awards for Jeep”

Wieden, PRETTYBIRD, BBDO among AICP online panels

Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, the … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”

2020 AICP Awards release short list

Matt Miller, President and CEO of AICP, today announced the release of the shortlists for the 2020 AICP Awards – the AICP Post Awards, the AICP Next Awards and the AICP Show @MoMA. Winners in each of these three strategically-aligned competitions for excellence will be revealed during a series of free virtual premieres set to … Continue reading “2020 AICP Awards release short list”

Reese’s uses first Super Bowl spot for candy bar Take5

Tired of reading about all the Super Bowl spots airing yet? Well, don’t fall asleep on this one, because we at Reel 360 embrace dumb humor. And Reese’s first Super Bowl spot ever for a new candy bar Take5, which we are actually curious about, is really dumb and really funny. Perfect for the Big … Continue reading “Reese’s uses first Super Bowl spot for candy bar Take5”

Aaron Rodgers, ‘jelly’ agent return in State Farm work

Football is back, thank god. As a Bears’ fan, I’m not thrilled that the Cheeseheads beat the them 10 – 3 last night during the NFL opener. But at least one Chicago team won last night and that would be DDB Chicago with their goofy new State Farm work that features rival QB’s Aaron Rodgers … Continue reading “Aaron Rodgers, ‘jelly’ agent return in State Farm work”

Wendy’s new sandwiches are anything but basic

Wendy’s AOR VMLY&R has launched a tasty new spot to launch the three new sandwiches appearing on the fast food restaurant’s menu. The new menu items include the BBQ Chicken Sandwich, the Avocado BLT Chicken Sandwich, and the S’awesome Bacon Chicken Sandwich. Hell to the yeah. The :30-second spot, directed by VMLY&R’s Dummy director Harold … Continue reading “Wendy’s new sandwiches are anything but basic”

Jason Bateman goes down in Hyundai Super Bowl spot

The Super Bowl is tomorrow and the Reel 360 Team is still checking out many of the spots that will happen in between downs this year. From Innocean USA comes Hyundai’s humorous Super Bowl commercial shows how Hyundai Shopper Assurance can elevate the car buying experience without the fearful glances and groans of life’s other … Continue reading “Jason Bateman goes down in Hyundai Super Bowl spot”

Fallon replaces Culligan man with Princess Bride

“Hey, Culligan M—” Oops can’t say that anymore During the Golden Globes, Culligan and Fallon debuted the first national campaign in more than half-a-century for the Rosemont, IL-based brand. Culligan has been known across the country for the “Hey Culligan Man!” slogan for 59 years. But in 2018, the brand says it is looking to … Continue reading “Fallon replaces Culligan man with Princess Bride”