Gustafson most awarded editor at AICP Awards

1+ Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, … Continue reading “Gustafson most awarded editor at AICP Awards”

Zoe Saldana joins Snoop, Bad Bunny for a Corona

0 Working towards a ‘better you’ shouldn’t have to feel like work. As the new face of Corona Premier, the 90-calorie light beer from Corona, international star and advocate for Hispanic voices, Guardians of the Galaxy’s and Star Trek’s Zoe Saldana, will join the Corona cast to represent a La Vida Más Fina perspective on wellness.  … Continue reading “Zoe Saldana joins Snoop, Bad Bunny for a Corona”

You won’t regret watching Amerisave’s first campaign

1+ I most definitely have regrets like getting blacklisted from Instagram for showing the Marvel fanfare opening… for 3 days… a possible drunk pee into a garbage can in a Wrigley Field men’s room that led to my expulsion. There are others I won’t get into. Enough about me. How about you? Any regrets? One … Continue reading “You won’t regret watching Amerisave’s first campaign”

Tide gets a little dirty with Jason Alexander

1+ Tide, the official laundry detergent of the NFL, is back with another Super Bowl ad – this time with the help of legendary comedian and actor, Jason Alexander. This year’s :60-second spot, at a cost of $11 million, will challenge people to think about all the situations they subject their clothes to on a … Continue reading “Tide gets a little dirty with Jason Alexander”

AICP Equity & Inclusion Committee sets agenda

1+ AICP’s Equity & Inclusion Committee, launched as part of the association’s Commitment to Drive Change initiative, has announced its roster of members and established its working agenda as it moves to help the industry cast a wider net for talent, create opportunities for mentorship and advancement for people of color and establish hiring practices … Continue reading “AICP Equity & Inclusion Committee sets agenda”

Saquon Barkley stars in new Oikos Triple Zero campaign

1+ As the NFL nears what is surely to be a strange season due to COVID-19 pandemic, we are beginning to see the league’s stars appear in new advertising. Building on the success of its Super Bowl LIV (‘#YoGlutes’) and NFL Draft (‘Flex Your Cryceps’) ads, Oikos Triple Zero is releasing two new, hilariously relatable … Continue reading “Saquon Barkley stars in new Oikos Triple Zero campaign”

Cutters’ Gustafson wins 4 AICP Post Awards for Jeep

1+ The 2020 AICP Post Awards winners, honoring excellence in a range of post production arts, were revealed tonight during a special virtual premiere held online, in keeping with social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the second of three virtual celebrations that comprise AICP Week – which led off with … Continue reading “Cutters’ Gustafson wins 4 AICP Post Awards for Jeep”

Wieden, PRETTYBIRD, BBDO among AICP online panels

1+ Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”

2020 AICP Awards release short list

2+ Matt Miller, President and CEO of AICP, today announced the release of the shortlists for the 2020 AICP Awards – the AICP Post Awards, the AICP Next Awards and the AICP Show @MoMA. Winners in each of these three strategically-aligned competitions for excellence will be revealed during a series of free virtual premieres set … Continue reading “2020 AICP Awards release short list”

Reese’s uses first Super Bowl spot for candy bar Take5

3+ Tired of reading about all the Super Bowl spots airing yet? Well, don’t fall asleep on this one, because we at Reel 360 embrace dumb humor. And Reese’s first Super Bowl spot ever for a new candy bar Take5, which we are actually curious about, is really dumb and really funny. Perfect for the … Continue reading “Reese’s uses first Super Bowl spot for candy bar Take5”

Aaron Rodgers, ‘jelly’ agent return in State Farm work

2+ Football is back, thank god. As a Bears’ fan, I’m not thrilled that the Cheeseheads beat the them 10 – 3 last night during the NFL opener. But at least one Chicago team won last night and that would be DDB Chicago with their goofy new State Farm work that features rival QB’s Aaron … Continue reading “Aaron Rodgers, ‘jelly’ agent return in State Farm work”

Wendy’s new sandwiches are anything but basic

2+ Wendy’s AOR VMLY&R has launched a tasty new spot to launch the three new sandwiches appearing on the fast food restaurant’s menu. The new menu items include the BBQ Chicken Sandwich, the Avocado BLT Chicken Sandwich, and the S’awesome Bacon Chicken Sandwich. Hell to the yeah. The :30-second spot, directed by VMLY&R’s Dummy director … Continue reading “Wendy’s new sandwiches are anything but basic”

Jason Bateman goes down in Hyundai Super Bowl spot

2+ The Super Bowl is tomorrow and the Reel 360 Team is still checking out many of the spots that will happen in between downs this year. From Innocean USA comes Hyundai’s humorous Super Bowl commercial shows how Hyundai Shopper Assurance can elevate the car buying experience without the fearful glances and groans of life’s … Continue reading “Jason Bateman goes down in Hyundai Super Bowl spot”

AICE Awards — 2018 winners

3+ Best in Show presented to Editor Jim Haygood of Union Editorial for Taco Bell’s Web of Fries, making him the show’s most-awarded winner.   (Culver City — 10 May 2018) Editor Jim Haygood of Union Editorial won the Best in Show at tonight’s 2018 AICE Awards for excellence in the post production arts. Haygood … Continue reading “AICE Awards — 2018 winners”

Fallon replaces Culligan man with Princess Bride

9+ “Hey, Culligan M—” Oops can’t say that anymore During the Golden Globes, Culligan and Fallon debuted the first national campaign in more than half-a-century for the Rosemont, IL-based brand. Culligan has been known across the country for the “Hey Culligan Man!” slogan for 59 years. But in 2018, the brand says it is looking … Continue reading “Fallon replaces Culligan man with Princess Bride”

Lidl debunks suspiciously low prices conspiracy

1+ Lidl U.S. is a more recent newcomer to the American grocery scene and has been expanding through the market at a rapid rate which landed them as number one on NRF Hot 100 Retailers list of the fastest-growing retail companies.  “Shoppers have great enthusiasm for Lidl because our approach removes complexity and makes quality more … Continue reading “Lidl debunks suspiciously low prices conspiracy”

Dunkin’s new NHL ad plays in a bubble

1+ Last season, like the NBA, the NHL played a partial season in a bubble. So, here we have a case of art imitating life as a new campaign from Dunkin’ and their creative partner BBDO also takes place in a bubble… an ice hockey arcade bubble. If you’ve ever wondered what NHL superstars David … Continue reading “Dunkin’s new NHL ad plays in a bubble”

Angry Orchard offends onlookers with “S” word

1+ Sweet’ certainly isn’t the “F” word. But these days, it’s looking like it’s a kind of “S” word. In fact, sweetness has been so vilified, some might even be afraid to admit their sweet preference. Angry Orchard drinkers, however, embrace the sweetness. While many brands use sweetness that is far too cloying, the natural … Continue reading “Angry Orchard offends onlookers with “S” word”

Dewar’s Whisky wants the world to Stay Curious

1+ Back in 1846, John Dewar and Sons set out to craft the world’s best Scotch whisky from their tiny copper-filled distillery in Perth, Scotland. Instead of following in other’s footsteps, the inventive lads endlessly explored and experimented before discovering a new, previously unheard-of blending process called “double-aging.” This innovative process not only gave their … Continue reading “Dewar’s Whisky wants the world to Stay Curious”

Pringles turns up heat with new Scorchin’ Snacks

1+ For the first time, Pringles is launching a collection of spicy crisps for heat-loving snack fans this week along with a humorous new TV commercial from Grey New York. This is our Reel Ad of the Week because, well it deserves it. Fans who crave uncomfortable heat will find it can bring uncomfortable This … Continue reading “Pringles turns up heat with new Scorchin’ Snacks”