Arcade editor helps Ocean Spray bring the jiggle

Ocean Spray’s latest holiday campaign, “Power Your Holidays” puts an exciting twist on the traditional holiday family dinner, featuring the outright star of the show, the jiggling logs of Ocean Spray Jellied Cranberry Sauce. Directed by OPC’s Jeff Low and edited by Arcade’s Jeff Ferruzzo, the wiggling and jiggling side-dish turned superstar slowly builds the momentum with … Continue reading “Arcade editor helps Ocean Spray bring the jiggle”

Cabin adds three editors to roster

Cabin Editing Company today announced the addition of three new editors to its roster: Rami D’Aguiar, Nick Rondeau, and Andrew Ratzlaff. These new hires each bring unique approaches to their craft that convey their ambition and creativity, both visually and narratively. This also marks the latest expansion for Cabin, which has grown steadily over the … Continue reading “Cabin adds three editors to roster”

Gustafson most awarded editor at AICP Awards

Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, and … Continue reading “Gustafson most awarded editor at AICP Awards”

2023 AICP Awards arrives in Los Angeles

The 2023 AICP Awards is set to kick off its National Tour in Los Angeles later this month. The event, taking place at The Ebell on July 27, will feature a panel of Curators from the AICP Next Awards, AICP Post Awards, and the AICP Show discussing the winning works and industry trends. The evening … Continue reading “2023 AICP Awards arrives in Los Angeles”

Ted Danson + Consumer Cellular redefine 55+

Consumer Cellular has named creative shop Alto as the lead creative agency, following a competitive, internally-led pitch, to lead the campaign creation. The new campaign, “Freedom Calls,” hinges on an idea that goes beyond telecom– brands of all types have been making a huge error that’s not being talked about, focusing on chasing youth/cool cache … Continue reading “Ted Danson + Consumer Cellular redefine 55+”

AICP announces shortlists for Show, Next and Post

The AICP Awards released the Shortlists for the 2023 editions of its three competitions: The AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards. The Shortlists are the results of a bifurcated judging system that began earlier this year with a series of panels with experts … Continue reading “AICP announces shortlists for Show, Next and Post”

QuickBooks is warming up for the Super Bowl

What do a cat, a karaoke singer, a winking chimp and 17 million Americans have in common? QuickBooks may just have the answer. You can find out Super Bowl Sunday, when the accounting software company debuts its inaugural advertisement in the fourth quarter of the big game. Today, Intuit QuickBooks has a teaser, created by TBWA\Chiat\Day … Continue reading “QuickBooks is warming up for the Super Bowl”

Walgreens gives the gift of time in new holiday campaign

Relatable, chaotic moments during the holidays, like tangled Christmas lights, forgetting your sister’s gift or running out of wrapping paper can bring on unnecessary stress. Not to mention Fruit Cake. Friggin’ Fruit Cake. Walgreens is helping their customers take back time through the chaos of the season with their new digital convenience offerings. Online ordering with … Continue reading “Walgreens gives the gift of time in new holiday campaign”

AICP names Curatorial Committees for 2021 show

AICP has announced its lineups for the Curatorial Committees for the 2021 AICP Show and the 2021 AICP Post Awards as well as the lineup of Jury Presidents and Curators for the AICP Next Awards. Comprised of industry experts from all aspects and disciplines involved in creating brand content in the moving image, these three … Continue reading “AICP names Curatorial Committees for 2021 show”

Havas launches Brooklyn Film Festival campaign

Havas New York CCO Dan Lucey has made it a mandate that in addition to doing great creative that the agency remains on an ongoing mission to craft and develop work that not only resonates but is driven by culture. That directive comes through clearly in the agency’s new creative for New York’s, Brooklyn Film … Continue reading “Havas launches Brooklyn Film Festival campaign”

AICP launches Mentoring Program for BIPOC

The AICP’s Equity & Inclusion Committee, an integral part of the association’s commitment to facilitate real and sustainable long-term equity shifts within the industry, has unveiled plans for its new AICP Mentoring Program, which launches this month and is now accepting applications for prospective mentees.  Aimed at everyone from those just launching their careers to … Continue reading “AICP launches Mentoring Program for BIPOC”

New AICP Awards unveils ‘Craft That Endures’ films

How do you mark an epic anniversary that celebrates a combined 65 years of achievement in advertising in the moving image, while simultaneously challenging the industry to share in the warm spotlight of achievement? If you’re AICP, you do what comes naturally: you create content. In this case, the content in question are spirited, inspired … Continue reading “New AICP Awards unveils ‘Craft That Endures’ films”

Zoe Saldana joins Snoop, Bad Bunny for a Corona

Working towards a ‘better you’ shouldn’t have to feel like work. As the new face of Corona Premier, the 90-calorie light beer from Corona, international star and advocate for Hispanic voices, Guardians of the Galaxy’s and Star Trek’s Zoe Saldana, will join the Corona cast to represent a La Vida Más Fina perspective on wellness.  “There’s … Continue reading “Zoe Saldana joins Snoop, Bad Bunny for a Corona”

You won’t regret watching Amerisave’s first campaign

I most definitely have regrets like getting blacklisted from Instagram for showing the Marvel fanfare opening… for 3 days… a possible drunk pee into a garbage can in a Wrigley Field men’s room that led to my expulsion. There are others I won’t get into. Enough about me. How about you? Any regrets? One regret … Continue reading “You won’t regret watching Amerisave’s first campaign”

Tide gets a little dirty with Jason Alexander

Tide, the official laundry detergent of the NFL, is back with another Super Bowl ad – this time with the help of legendary comedian and actor, Jason Alexander. This year’s :60-second spot, at a cost of $11 million, will challenge people to think about all the situations they subject their clothes to on a daily … Continue reading “Tide gets a little dirty with Jason Alexander”

AICP Equity & Inclusion Committee sets agenda

AICP’s Equity & Inclusion Committee, launched as part of the association’s Commitment to Drive Change initiative, has announced its roster of members and established its working agenda as it moves to help the industry cast a wider net for talent, create opportunities for mentorship and advancement for people of color and establish hiring practices that … Continue reading “AICP Equity & Inclusion Committee sets agenda”

Saquon Barkley stars in new Oikos Triple Zero campaign

As the NFL nears what is surely to be a strange season due to COVID-19 pandemic, we are beginning to see the league’s stars appear in new advertising. Building on the success of its Super Bowl LIV (‘#YoGlutes’) and NFL Draft (‘Flex Your Cryceps’) ads, Oikos Triple Zero is releasing two new, hilariously relatable ads, … Continue reading “Saquon Barkley stars in new Oikos Triple Zero campaign”

Cutters’ Gustafson wins 4 AICP Post Awards for Jeep

The 2020 AICP Post Awards winners, honoring excellence in a range of post production arts, were revealed tonight during a special virtual premiere held online, in keeping with social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the second of three virtual celebrations that comprise AICP Week – which led off with the … Continue reading “Cutters’ Gustafson wins 4 AICP Post Awards for Jeep”

Wieden, PRETTYBIRD, BBDO among AICP online panels

Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, the … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”