VML New York has officially been named Agency of the Year in the 2026 One Show Global Creative Rankings, capping off a massive year at one of the advertising industry’s most influential award shows.
Released by The One Club for Creativity, the annual rankings measure cumulative points earned through Gold, Silver, Bronze, Merit, and special award wins across this year’s competition. VML New York led the global agency rankings, followed by Rethink Toronto and Uncommon Creative Studio London, while Ogilvy Group topped the agency network rankings worldwide.
The rankings themselves remained unchanged:
Agency Rankings
- VML New York
- Rethink Toronto
- Uncommon Creative Studio London
- Serviceplan Germany Munich
- Ogilvy New York
- Grey México México City
- adam&eve\TBWA London
- FCB Canada (TBWA\ Canada) Toronto
- Publicis Conseil Paris
- LePub México
Independent Agency Rankings
- Rethink Toronto
- Serviceplan Germany Munich
- Courage Inc. Toronto, Motion Sickness Auckland (tie)
- NoA Åkestam Hoist Stockholm
Design Firm Rankings
- By-Enjoy Fujian
- Champions Design New York
- Jones Knowles Ritchie London, Studio DRAMA London (tie)
Brand-Side Agency Rankings
- Apple Marcom Cupertino
- Our LEGO Agency Billund, Google Creative Team Mountain View (tie)
Brand Rankings
- Vaseline
- Apple
- IKEA
Brand Parent Company Rankings
- Unilever
- Heineken
- Apple
Non-Profit Client Rankings
- SickKids Foundation
- The Philipstown WireCare Foundation
- Whānau Ora
Production Company Rankings
- Whitecoat Singapore
- Pes Motion Studio Chicago
- Landia México City
Music & Sound Company Rankings
- Supreme Music Berlin
- Agosto Sound & Music Craft Lima/New York
- Soundtree Music London/Los Angeles
Agency Network Rankings
- Ogilvy Group
- VML
- TBWA Worldwide
Independent Agency Network Rankings
- Rethink
- Serviceplan Group
- The North Alliance (NoA)
Highest Ranked Work
- “Vaseline Verified” for Vaseline by Ogilvy Singapore with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York
- “Caption With Intention” for Rakish Entertainment by Omnicom Chicago with Omnicom Production Chicago and Pes Motion Studio Chicago
- “Three Words” for AXA by Publicis Conseil Paris with Prodigious Paris and Publicis Consultants Paris
Highest Ranked Creative Professional
- Debbie Vandeven, Global Chief Creative Officer, VML
- Liz Taylor, Global Chief Creative Officer, Ogilvy
- Danilo Boer, Global Creative Lead & Partner, McCann
Country Rankings
- United States
- United Kingdom
- Canada
- France
- México
Global Region Rankings
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
Regional Agencies of the Year
Asia Pacific: Ogilvy Singapore
Europe: Uncommon Creative Studio London
Latin America: Grey México México City
Middle East & Africa: Ogilvy South Africa Cape Town
North America: VML New York
This year’s One show rankings continue reflecting where global advertising is heading: toward work built around participation, cultural fluency, technology, and platform-native storytelling rather than traditional campaign formulas.
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