After watching this new Jet-Puffed campaign from award-winning agency, VaynerMedia, the Reel 360 team feels like we just experienced a :60-second long bong hit… if you know, we did do bongs. This all emanates from an adorable new look and campaign for those fluffy marshmallows that we love so much.
The exuberant new :60 creative spot, which launched today, was animated by Aardman Studios, the creators of famed cartoons Wallace & Gromit and Chicken Run, and introduces Jet-Puffed Nation, a fantastical world where Jet-Puffed Pals live in fluffy euphoria – turning spilled milk into hot cocoa.
The spot gives the Reel 360 team a peek into “the Fluffy Side of Life” and serves as a reminder that Jet-Puffed is there to puff up any moment. One view of the new creative and you’ll instantly be transported to a sweeter reality (I’m not kidding, it’s legit).
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“Nothing compares to the joy of biting into a light, fluffy Jet-Puffed marshmallow. Our goal was to ensure all aspects of our brand, from packaging to creative, exuded that same marshmallow-induced joy people have come to expect from the Jet-Puffed brand. We’re thrilled to have a creative campaign that communicates our purpose to puff up any moment and make life a little less stressful and a little more fun,” notes Allison Kelly, Associate Director, Core Desserts.
Additional creative pieces from VaynerMedia will roll out online over the coming months, along with new packaging from JKR that is set to hit stores this fall. Below are some examples of OOH:
“We’ve all had that moment when you bite into a marshmallow and experience that tooth hug of yummy goodness that makes reality sweeter, if just for a moment. That’s what Jet-Puffed Nation is all about. It’s the permission to escape whatever is weighing you down and look on the positive, lighter, fluffy side of life,” Matt Herr, Creative Director at VaynerMedia shared with Reel 360.
With its lovable and happy images, the campaign creates a kind of euphoric feeling within us, which we especially need these days in a world of elections and COVID-19.
CREDITS:
CLIENT: Kraft Heinz
- Head of Brand Building: Nicole Kulwicki
- Associate Director: Allison Kelly
- Senior Associate Brand Manager: Juan Ojeda
Agency: VaynerMedia
- Chief Creative Officer: Rob Lenois
- Group Creative Director: Mike Pierantozzi
- Creative Director: Vince Lim
- Creative Director: Matt Herr
- Associate Creative Director: Allison Navon
- Associate Creative Director: Jessica Lomasson
- EVP: Nick Miaritis
- VP, Group Account Director: Ryan Martin
- Account Supervisor: Priscilla Barrett
- Project Manager: Hannah Welch
- Chief Production Officer: Aaron Kovan
- Senior Producer: Alex Lao
VFX: Aardman
- Director: Will Studd
- Executive Producer: Jason Bartholomew
- Producer: Sami Goddard
- Production Coordinator: Emily Stone
- Concept Artist: James Grant
- Concept Artist: Davide Mastrolonardo
- Storyboard Artist: Luis Zamora Pueyo
- CG Supervisor: Ben Toogood
- CG Artist: Nathan Guttridge
- CG Artist: Chris Hawkes
- CG Artist: David Klein
- CG Artist: Andrew Lavery
- CG Artist: Rich Spence
- CG Artist: Chuen Tsang
- CG Artist: Signe Tveitan
- Animator: Jonathan Baker
- Animator: Eva Bennett
- Animator: Mat Rees
- Animator: Edward Sherwood
- Animator: Inez Woldman
- Editor: Dan Pask
- Colorist: Bram Ttwheam
MUSIC: Woolly Music
- Original Music: Woolly Music
- Sound Design: Vayner Productions
- Executive Producer: Laura Shea
- Mixer: TJ Dumser
SOURCE: ICFNext
